Can't Find Your Niche? Do THIS Instead

11/02/22 • 17 min

If you're having trouble choosing a niche, you've probably done all the exercises that show you how to come up with your perfect avatar. Or maybe you've tried to apply a blue ocean strategy. If you've done all of this and you're still stuck, try coming at niche selection from a different angle.

Identify what specific problem your market is having
Go beyond fake avatars and give your niche an identity
How to let your market know that you understand them
How to bring clarity to your messaging so you make more sales

Blue Ocean Strategy - Get your copy of the book on Amazon

Support the show

More Resources from Trish:
IW Community - It's FREE to join but the transformation is priceless. It's a safe place for women to discover how to own their voice, increase their influence and maximise their potential. Get unleashed today!
Armoured Women - Get dressed for success and come join me in my low cost membership community where you'll be equipped to discover your purpose, release your potential and fulfil your God-given destiny

IW Unleashed - A NEW membership community for mission minded female entrepreneurs. You've had enough of flying solo and you're ready to receive the support and the right information you need at the right time to help you build your business.

Identify what specific problem your market is having
Go beyond fake avatars and give your niche an identity
How to let your market know that you understand them
How to bring clarity to your messaging so you make more sales

Blue Ocean Strategy - Get your copy of the book on Amazon

Support the show

Previous Episode

Successful Influencers Repeat Their Message For This Reason

Whether we're writing a blog article, creating a YouTube video, posting on social media or recording a podcast, there's often a need to feel we always have to say something new.
But in this episode of The Influential Woman, I'm going to break down why successful influencers keep repeating their message and why you should too.

What repetition does to your reputation
Getting known by your message
What are you known for
How to use your message as a niche marketing filter
Having the confidence to own your voice

IW Unleashed - The new community membership for mission minded entrepreneurial women

Support the show

Next Episode

God's Restoration of Our Identity - Reviewing Redeeming Love by Francine Rivers

Despite the criticism - mainly by those who never read the book but have jumped on the negative bandwagon - Redeeming Love is story of how God restores us, little by little. We all want overnight transformation but as I heard someone say one day, a lot of what we call deliverance is people needing knowledge - knowledge of WHO God is.
What Fran and I discuss about identity restoration from the perspective of the book is:

How our identity is tainted - often from an early age - by circumstances, what we've believed about what people say about us and how the enemy confirms what we believe by what we later experience
What rejection does to wound our souls
Why God uses people in our identity restoration process but keeps ultimate ownership - pg 349 "Let her go beloved... would you let her hang on her own cross forever?"
Why we should never underestimate the power of sowing seeds
When love gets tainted and how God uses real love, His love, to restore our identity

I absolutely loved recording these episodes with Fran and honestly, if you've not yet read the book, you can grab your copy from Amazon.
By the way, I am not a novels person. My daughter had to beg me so many times before I relented. For her as a young person, she was grateful to learn before marriage the importance of intimacy and not just sex.

Support the show