Episode 9: How to launch a complex product: JoinLoop.com

07/11/19 • 30 min

In today’s episode, I interviewed Brian Gannon, founder of Loop (joinloop.com). The loop display is “the world’s simplest digital frame” that helps you to send pictures and videos to your closest friends and loved ones right from your phone. Facebook and Instagram help you to share information with a wide audience, so most of us limit how much we share. However, if you’re like me, you don’t send family photos or video often enough to your parents, your siblings and your closest friends. Loop helps you do just that simply and easily.

Brian has an amazing background that helped him to become the successful entrepreneur he is today. After getting his MBA at the MIT Sloan School of Business (yes, THAT MIT!), Brian worked for several years at the Boston Consulting Group (“BCG”), one of the most premiere consulting agencies that advises Fortune 500 companies around the world. For the past couple of years, Brian has been focusing on the development and launch of Loop, and in this interview, he shares some really valuable insights, including:

· How can you go to market faster and less expensively?

· How can you remove risk from your product launch?

· How do you raise money to fun expensive product development?

To learn more about Loop, check it out at JoinLoop.com. Brian has also graciously offered to answer any questions from other product marketers. You can email him directly at: [email protected].

· How can you go to market faster and less expensively?

· How can you remove risk from your product launch?

· How do you raise money to fun expensive product development?

To learn more about Loop, check it out at JoinLoop.com. Brian has also graciously offered to answer any questions from other product marketers. You can email him directly at: [email protected].

Previous Episode

Episode 8: GWEE GYM; How Mentors Can Help You Succeed

In this fascinating 45-minute interview, you’ll learn among other things how to use mentors to help you succeed. Whether you are just starting out or you are a seasoned entrepreneur, mentors can help you get to the next level by avoiding common mistakes and taking advantage of proven strategies that have worked for them. Dan has personally mentored THOUSANDS of people over the years (including Jon LaClare!), and he believes that one of the key reasons for his success is that he still uses mentors himself. He’s very personable and knowledgeable.
Dan also shares the two biggest mistakes that almost all inventors and entrepreneurs make, so be sure to listen and make sure you avoid this possible missteps. You’re sure to love this interview.
Dan Valdez, President of GUI Global Products, has an incredible track record of successfully launching and running entrepreneurial businesses. He first learned from his father that was an entrepreneur in Austin, TX and has since benefitted from the advice of dozens of other mentors.
In 1985, he launched Stationery and Furnishings, Inc., and sold the company to Corporate Express (now Staples) in 1996.
Dan is also a founding stakeholder of the University of Houston Center for Entrepreneurship, which is voted the #1 school for undergraduate entrepreneurial studies in the U.S.A. Dan is also an active advisor to the University of Houston Small Business Development Center.
Most recently, and for the past several years, Dan has been running GUI Global Products, Inc., makers of the GWEE GYM, GWEE Cleaning Products and the Dry See medical device. Jon LaClare and Harvest Growth have been working with Dan for several years to help with their marketing efforts on national TV, digital media and HSN.
Learn more about their products at these websites:
GWEE.com
GWEEGym.com
DrySee.com

Next Episode

10. Bob Circosta, The Original TV Shopping Host and HSN Legend

In this episode, I interviewed my good friend Bob Circosta. Bob was the world’s first Live TV Shopping Host over 40 years ago, and he helped create the whole industry which now includes HSN, QVC and many other U.S. and international Live TV Shopping channels. Bob shares the story of the first product ever pitched, back when HSN was a radio station that launched a show called the International Suncoast Bargaineers Club.
It’s a fascinating story, but Bob also weaves in some great advice for entrepreneurs and business owners based on his more than 25,000 hours pitching products on live TV and over 75,000 unique product presentations. Among other things, in this episode you’ll learn:
•How to pitch your product or service
•How to get distribution to market your business
•The secrets to effective selling, even if you “hate selling”
•How to stay motivated in the face of trials as you grow your business
Even after helping thousands of business owners, Bob is still very active in helping entrepreneurs and inventors get their products launched on HSN, on Canada’s “The Shopping Channel,” and by hosting product videos for digital marketing on Facebook and Instagram. You can learn more about Bob Circosta at BobCircosta.com, and if you’d like to learn about working with Bob or attending one of his live Bootcamps, please reach out to [email protected].
This podcast is hosted by Jon LaClare, founder and CEO of Harvest Growth. To learn more about Harvest Growth and how they can help you “harvest the growth potential of your business”, please visit HarvestGrowth.com.