The Grow Show: Business Growth Stories from the Frontlines

The episode tackles the common issue businesses face: the fear of losing key employees prevents many leaders from holding them accountable. By always looking for new talent and having backups ready, companies can create a culture where accountability is expected and enforced, much like in high-performing sports teams.

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In this insightful episode, sales leaders Eric Watkins, Jeff Winters, and Amy Milner engage in a dynamic discussion, sharing their hard-won expertise and tackling some of the most pressing challenges facing sales teams today. The conversation kicks off with an examination of effective strategies for compensating sales development representatives (SDRs). The hosts explore the delicate balance of metrics, from appointment setting to closed deals, and provide a framework for aligning SDR incentives with overall business goals. The discussion then shifts to a "Start, Bench, Cut" analysis of various marketing channels, as the panelists critically evaluate the evolving landscape of prospecting tactics. From the resurgence of cold calling to the shifting tides of digital advertising, this interactive segment offers a unique perspective on optimizing the marketing mix. Rounding out the episode, the hosts unveil their "Mount Rushmore" of the most cringe-worthy sales phrases, providing valuable insights on how to avoid common pitfalls and elevate the customer experience. Throughout the conversation, the hosts draw on their extensive industry experience to deliver actionable strategies that sales professionals can immediately implement. Listeners will come away with a renewed sense of confidence, armed with the tools and insights needed to navigate the ever-changing sales landscape and drive sustainable growth for their organizations