[The Grow Show Sales Tip] How (Not) To Overcome An Objection

08/26/22 • 6 min

The Grow Show: Business Growth Stories from the Frontlines

Send us a textThere’s a huge misconception that the most important skill to master in sales is overcoming objections. In this episode, Steve discussed why you shouldn’t overcome objections but use them as an opportunity to inform and reeducate a prospect or customer instead. Don’t miss out on the six basic concepts that can elevate you from a salesperson to a consultant. Follow us on LinkedIn Connect with Scott Connect with Jeff Connect with Eric Grow your business with Abstrakt Join the Abst...

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The Grow Show: Business Growth Stories from the Frontlines - [The Grow Show Sales Tip] How (Not) To Overcome An Objection

Transcript

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Welcome to the Grow show. My name is Steve Dozier, and I'm the Sales Director here at abstract Marketing Group. Today's episode is about overcoming objections. And I need you to bear with me for just a second, because I don't think you should ever overcome an objection. It's just a terrible mindset to be in. When you're trying to connect with your prospect and make a sale. Just look at the definitions of overcome an objection. Combined, they're in