
From Truck Driver to Tattooed Realtor: Justin Mercer's Bold Journey to Real Estate Success
06/18/24 • 59 min
Imagine transforming from a truck driver and school teacher into a standout real estate agent known for bold tattoos and even bolder marketing. That’s exactly what Justin Mercer, the "Tattooed Realtor" from Phoenix, Arizona achieved. Today’s episode unravels Justin's incredible journey, where he turned societal expectations on their head and used his unique appearance to build a powerful personal brand in the real estate market. We'll hear firsthand how Justin navigated through struggles, skepticism, and a pandemic to emerge as a leader in the industry.
We promise you'll gain invaluable insights into the world of personal branding and unconventional marketing strategies that truly set you apart. Learn how Justin embraced authenticity and leveraged social media to propel his fame and success, creating a magnetic brand that resonates with clients. From the emotional roller coaster of the real estate business to the calculated risks that paid off, Justin's experiences offer a compelling blueprint for breaking free from the mold and achieving greatness in your career.
Plus, we explore the nitty-gritty of transitioning from an individual agent to leading a team, the significance of mentorship, and maintaining a unique office environment. Justin shares candid stories about the emotional highs and lows, innovative billboard marketing tactics, and the ever-important balance between personal branding and regulatory compliance. Whether you’re just starting or looking to revamp your strategy, this episode is packed with actionable advice and inspiration to help you carve out your niche in real estate.
🔔 Subscribe to our podcast and channel on YouTube 👇 https://www.youtube.com/@MyCityLenderTV?sub_confirmation=1
Follow The Grit and Grow Podcast on Social Media:
https://linkin.bio/gritandgrowpodcast
Thinking about purchasing or refinancing your home? For sound mortgage advice visit www.mycitylender.com or call 480-945-4545 today to connect with an experienced loan advisor!
LO Licensing (BRIAN): AZ LO-0924243 NMLS ID:1069978 LO Licensing (JAY): AZ LO-0911512/NMLS-162250 | Company Licensing: AZ MB-1036604/NMLS-2344442 | Equal Housing Lender
2250 E. Germann Road, Suite 12, Chandler, AZ 85286 | (480) 945-4545
Imagine transforming from a truck driver and school teacher into a standout real estate agent known for bold tattoos and even bolder marketing. That’s exactly what Justin Mercer, the "Tattooed Realtor" from Phoenix, Arizona achieved. Today’s episode unravels Justin's incredible journey, where he turned societal expectations on their head and used his unique appearance to build a powerful personal brand in the real estate market. We'll hear firsthand how Justin navigated through struggles, skepticism, and a pandemic to emerge as a leader in the industry.
We promise you'll gain invaluable insights into the world of personal branding and unconventional marketing strategies that truly set you apart. Learn how Justin embraced authenticity and leveraged social media to propel his fame and success, creating a magnetic brand that resonates with clients. From the emotional roller coaster of the real estate business to the calculated risks that paid off, Justin's experiences offer a compelling blueprint for breaking free from the mold and achieving greatness in your career.
Plus, we explore the nitty-gritty of transitioning from an individual agent to leading a team, the significance of mentorship, and maintaining a unique office environment. Justin shares candid stories about the emotional highs and lows, innovative billboard marketing tactics, and the ever-important balance between personal branding and regulatory compliance. Whether you’re just starting or looking to revamp your strategy, this episode is packed with actionable advice and inspiration to help you carve out your niche in real estate.
🔔 Subscribe to our podcast and channel on YouTube 👇 https://www.youtube.com/@MyCityLenderTV?sub_confirmation=1
Follow The Grit and Grow Podcast on Social Media:
https://linkin.bio/gritandgrowpodcast
Thinking about purchasing or refinancing your home? For sound mortgage advice visit www.mycitylender.com or call 480-945-4545 today to connect with an experienced loan advisor!
LO Licensing (BRIAN): AZ LO-0924243 NMLS ID:1069978 LO Licensing (JAY): AZ LO-0911512/NMLS-162250 | Company Licensing: AZ MB-1036604/NMLS-2344442 | Equal Housing Lender
2250 E. Germann Road, Suite 12, Chandler, AZ 85286 | (480) 945-4545
Previous Episode

Navigating the Labyrinth of Success: Don Clark's Manifesto on Business Mastery and the Power of Principle | #gritandgrowpodcast
Welcome to a journey of transformation and timeless wisdom with the remarkable Don Clark. Although he began his career with Ford Motor Company, Clarke spent most of his career as an executive in retail companies. By the mid-1980s he was serving as chairman of May Department Store's Venture operation. He was chairman and CEO of Caldor Corporation from 1986 to 1998, both before and after it split from May Department Stores in 1989. Clarke then returned to work for May as president of Lord & Taylor. As he narrates his rise from the humble beginnings of Rexburg, Idaho, to becoming a powerhouse at Ford Motor Company and later in the retail industry, you'll uncover the essence of reaching beyond the expected. This episode is a treasure chest of life lessons, where Don, alongside stories of friendship with titans like Sam Walton, lays out the five bedrock principles that can catapult you to success.
Settle in for a heartwarming exploration of how success in the boardroom intertwines with nurturing values at home. Through Don's anecdotal tapestry, spanning from his transformative voluntary work at Southern Virginia University to life lessons in Bolivia, we unravel the profound impact of a 'fixer' mindset. This chapter is not just about accolades and achievements; it's about the profound influence of honesty, feedback, and the relentless pursuit of knowledge in every facet of life.
This episode is a must-listen for everyone from budding entrepreneurs to seasoned veterans in the throes of their career journey. Don's insights, enriched by the experiences of his son Todd Clark, offer a guiding light through the often-tumultuous path of professional growth and personal fulfillment. Join us as we unpack these narratives and arm you with the wisdom to blaze your trail, uplift others, and sculpt a legacy of success and principled leadership.
🔔 Subscribe to our podcast and channel on YouTube 👇 https://www.youtube.com/@MyCityLenderTV?sub_confirmation=1
Follow The Grit and Grow Podcast on Social Media:
https://linkin.bio/gritandgrowpodcast
Thinking about purchasing or refinancing your home? For sound mortgage advice visit www.mycitylender.com or call 480-945-4545 today to connect with an experienced loan advisor!
LO Licensing (BRIAN): AZ LO-0924243 NMLS ID:1069978 LO Licensing (JAY): AZ LO-0911512/NMLS-162250 | Company Licensing: AZ MB-1036604/NMLS-2344442 | Equal Housing Lender
2250 E. Germann Road, Suite 12, Chandler, AZ 85286 | (480) 945-4545
#gritandgrowpodcast #entrepreneur #donclarke #ford #lordandtaylor #businessleader #mycitylender #mycityoffice #talkshow #podcast #interview #homeloans #purchase #refinance
🔔 Subscribe to our podcast and channel on YouTube 👇 https://www.youtube.com/@MyCityLenderTV?sub_confirmation=1
Follow The Grit and Grow Podcast on Social Media:
https://linkin.bio/gritandgrowpodcast
Thinking about purchasing or refinancing your home? For sound mortgage advice visit www.mycitylender.com or call 480-945-4545 today to connect with an experienced loan advisor!
LO Licensing (BRIAN): AZ LO-0924243 NMLS ID:1069978 LO Licensing (JAY): AZ LO-0911512/NMLS-162250 | Company Licensing: AZ MB-1036604/NMLS-2344442 | Equal Housing Lender
2250 E. Germann Road, Suite 12, Chandler, AZ 85286 | (480) 945-4545
Next Episode

From Homelessness to Luxury Realtor: Blake Clark's Inspirational Journey of Grit and Real Estate Innovation | #gritandgrowpodcast
How does someone go from experiencing homelessness to becoming one of Arizona's top luxury realtors? Blake Clark’s journey is nothing short of extraordinary, and in this episode of Grit and Grow, he opens up about his path from living in an office space to owning and leading Limitless Real Estate. Blake’s story is filled with personal anecdotes and actionable insights, making real estate engaging and fun through creative listing videos and podcasts. His father’s relentless work ethic and multiple side hustles, such as freelance marketing and e-commerce, played a crucial role in shaping his entrepreneurial spirit.
Blake didn’t set out to be a realtor; he stumbled into the industry after buying a rental property from his grandmother and discovering the potential for passive income. With a background in marketing, he skillfully integrated modern techniques like PPC campaigns and social media marketing into his real estate business, which ultimately led to the formation of his own real estate group. His narrative serves as a testament to the power of innovative marketing strategies and the unexpected paths to success. Blake’s transition from a restrictive brokerage to launching Limitless Real Estate is particularly insightful for anyone considering a similar leap.
We also delve into the nuances of building a personal brand on social media. Blake emphasizes the importance of authenticity and consistency, sharing how personal stories alongside professional content can create a genuine connection with the audience. From posting motivational quotes to maintaining a high personal production, Blake’s approach to leadership through example offers valuable lessons for aspiring real estate professionals. Whether you’re interested in building trust through conversations or understanding the financial realities of running a brokerage, this episode is packed with practical advice and motivational stories that underline the importance of going all in on what works best for you.
🔔 Subscribe to our podcast and channel on YouTube 👇 https://www.youtube.com/@MyCityLenderTV?sub_confirmation=1
Follow The Grit and Grow Podcast on Social Media:
https://linkin.bio/gritandgrowpodcast
Thinking about purchasing or refinancing your home? For sound mortgage advice visit www.mycitylender.com or call 480-945-4545 today to connect with an experienced loan advisor!
LO Licensing (BRIAN): AZ LO-0924243 NMLS ID:1069978 LO Licensing (JAY): AZ LO-0911512/NMLS-162250 | Company Licensing: AZ MB-1036604/NMLS-2344442 | Equal Housing Lender
2250 E. Germann Road, Suite 12, Chandler, AZ 85286 | (480) 945-4545
The Grit and Grow Podcast - From Truck Driver to Tattooed Realtor: Justin Mercer's Bold Journey to Real Estate Success
Transcript
You're tuned in to the Grit and Grow podcast .
Speaker 1Hey everybody , welcome back to the Grit and Grow podcast . Today we're going to dive into the impact of personal branding , specifically when it comes to marketing yourself in the real estate industry . Today we have a very special guest who , in the Phoenix metro area , has made quite a
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