How To Communicate Purpose To Drive Growth With Rachel Whitworth | Founder Of The House Of Eden Studio

09/07/21 • 41 min

In this episode, I chat with Rachel Whitworth Founder of House of Eden Studio, a Social Enterprise Marketing Agency born out of a mission to use business, and marketing as a tool to change the world for the better. Rachel is a strong advocate for social entrepreneurs with a passion for helping cause-driven businesses find a way to increase sales and their positive impact.
She is also the founder of and Hello Good World, an online marketplace for ethical brands that align with the UN Sustainable Development Goals.

In this interview, we explore what it takes to communicate effectively as a purpose-driven company to drive growth. It’s not enough to be doing good as a business if no one knows about it. Ineffective communication can mean you’re missing out on winning loyal consumers, and growth, and as Rachel will show you, there is an easy approach to make sure you’re being as effective as possible, for more on this you can download her PDF (link below).

Relevant links

For the full show notes head over to our website here
Join Hello Good World Community, Rachels's latest project.
Download Rachels PDF on Better Business Communication
Rachels toolkit for entrepreneurs
DISC profiling

Join our community

This podcast was made in partnership with Heaps Good Packaging a sustainable packaging company for eCommerce businesses.

Relevant links

For the full show notes head over to our website here
Join Hello Good World Community, Rachels's latest project.
Download Rachels PDF on Better Business Communication
Rachels toolkit for entrepreneurs
DISC profiling

Join our community

This podcast was made in partnership with Heaps Good Packaging a sustainable packaging company for eCommerce businesses.

Previous Episode

Launching A Social Enterprise With Tom Dawkins | CEO & Co-Founder Of StartSomeGood

In this episode, I chat with Tom Dawkins CEO and Co-Founder of StartSomeGood, a crowdfunding platform that boasts the highest project success rate in cause crowdfunding.

Given the success of those launching their projects on his platform, I chat with Tom about his advice when it comes to launching a social enterprise on a crowdfunding website, and also common mistakes that are easy to avoid once you know what they are!

If you’ve been thinking of a business idea, however, you don’t know how to get it off the ground or, need help to grow your enterprise, then you’ll find this chat full of interesting insights to help you on your journey.

Tom may also convince you why it might be more advantageous to become a social enterprise (if you’re not already), as he shares his insights into why he believes these types of businesses are set up to win in the future.

Relevant links

StartSomeGood, starting your project.
Launchpad
The Good Hustle is a 10-week program to help you turn your social enterprise idea into a reality

Join our community

This podcast was made in partnership with Ecologi, a subscription service that helps you take action on the climate crisis via funding climate projects & planting trees.

This podcast was made using SquadCast.

Ecologi
Ecologi helps you take action on the climate crisis via funding climate projects & planting trees.
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Next Episode

Becoming The Spotify Of Sustainability - How To Scale Impact With Elliot Coad | CEO & Founder of Ecologi

Elliot Coad is the Founder and CEO of Ecologi a subscription-based service that helps businesses and individuals take action on the climate crisis via funding climate projects and planting trees. To date, they have planted over 18 million trees and removed over 430,000 tonnes of CO2. Elliot has built an amazing movement and growing movement with over 20,000 community members and 5,000 businesses in just two years. Recently they also raised 4 million pounds from investors to amplify their impact to become, the "Spotify of Sustainability”.
In this episode with Elliot, we discuss a whole range of topics. Elliot shares the knowledge he has gained since starting Ecologi in 2020, and how he and his team have managed to sign up thousands of individuals and businesses, united to help fight the climate emergency and ultimately plant over 18 million trees. Motivated to grow their impact further, Elliot recently closed a round of £4 million, however, he isn’t stopping there, he sees a time in the future when they may need to raise £100 million, to make a climate subscription a must have just like a Spotify or Netflix account.

Topics we discussed:

Why Elliot started Ecologi
Their biggest challenge
What’s next after raising funds
How they give consumers value
Tactics they have used to grow their platform
Why they aren’t a not-for-profit and how this helps them scale their impact further in a shorter amount of time
Why radical transparency is the way forward
Their journey raising from a non-traditional impact investor
What it means to be carbon neutral, carbon positive, and net-zero plus more.
Elliot also reveals a new project he is working on which will help companies to calculate their carbon footprint in real-time

Relevant links

Sign up and start growing your own forest - you can see my family’s forest here. If you sign up using this link Ecologi will plant an extra 30 trees in both our forests.
Find out how your company can work with Ecologi to reduce its carbon footprint here.
Carbon footprint calculator - coming soon.

Join our community

This episode was made in partnership with Onya an Australian-based B Corporation, that has been waging a war on plastic since 2004. Their products include items such as reusable produce, bulk food and bread bags to coffee cups, compostable bin liners, and more.

Ecologi
Ecologi helps you take action on the climate crisis via funding climate projects & planting trees.
Onya
Onya has been waging a war on plastic since 2004 by creating products that promote reuse and more.
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.