The Green MBA Podcast

Where should your business focus its efforts to have the biggest environmental and social impact? As Christina points out in this interview, often the answer is not always obvious. Tune in as we discuss how to find areas to focus on to drive meaningful impact.
Christina Lampert is the Director of Growth & Innovation at HowGood, the world's largest product and ingredient sustainability database. In her spare time, she manages her social channel, The Sustennial Network, which celebrates the sustainable millennial lifestyle and business strategies on a variety of platforms.

Show Notes

Here are a few things we discuss in this great chat:

• Business environmental impacts are not always obvious, so it’s important to do the work to understand where your largest sources of emissions are coming from, so you can have the biggest impact.
• For the food industry, most sources of environmental impacts come from the ingredients, not from packaging, despite the focus on plastics globally.
• The first educator advantage is how to use it to drive real change, both from an environmental impact point of view and to drive loyalty and trust from the consumer.
• Small changes in ingredients can have a bigger impact than you think
• Where you source ingredients throughout your supply chain matters, is it better to get product A from Spain or Brazil? Christina talks about using HowGood's database helps to easily uncover the answer to these questions.
• Farm-to-gate stage and considerations around Regenerative Agriculture.
• How retailers are using these insights on the HowGood platform and using them to drive consumer behaviour toward more sustainable products.

Relevant Links

• HowGood
• Sustennial Network @thesustennial on Instagram / sustennialnetwork.com

Christina’s Top 3 Green MBA Topics

1. Enhance business sustainability storytelling around meaningful impact initiatives to increase loyalty and drive sales from your customers.
2. How to calculate a carbon footprint via lifecycle assessment
3. Learning how to conduct a greenhouse inventory for your business

Keen to make an impact in this space with your business? Connect with Christina via Linkedin

Join our community

1. Linkedin
2. Instagram

Ecologi
Ecologi helps you take action on the climate crisis via funding climate projects & planting trees.

Andrew Davies is the current CEO of B Lab in Australia and New Zealand. B Lab is the not-for-profit that supports B Corporation Certification.

Their mission is to help transform the global economy to benefit all people, communities, and the planet.
As Andrew shares in this episode, businesses today are facing three challenges, the pandemic, a climate crisis, and a social crisis. He believes that wealth creation for businesses cannot and should not, be the only goal, and sees a way to use the capitalist high growth model of today whilst still rewarding innovators.

Andrew believes we’re seeing a shift in the definition of success for businesses today. During this chat, we discuss the micro and macro impacts of this shift, and how businesses can learn from those already getting this right.

Here are a few things we discuss in this great chat

• What it means to be a B Corporation
• What kind of companies can apply
• The goal of B Lab and its vision for businesses of the future
• The areas of the B Corporation certification
• The changing landscape for businesses as we redefine what success looks like
• Adding “so that” to your vision statement to articulate an impact you want to have

Relevant links

• B Impact Assessment
• B Corporation Directory
• Introduction to B Corps - Free Course
• The Infinite Game by Simon Sinek
• B Corporation Impact Business Models (IBMs)
• Cult Status By Tim Duggan

Andrews Top 3 Green MBA Topics

1. The business governance model. How you build a model that allows you to consider your impact on all stakeholders.
2. Empathy. Especially how you build an empathetic business and consider your impact on others.
3. Environmental Societal Governance (ESG) frameworks. There are other models like B Corporation that can really help founders build better businesses.

Join our community

• Linkedin
• Instagram
• Website

This podcast was made using SquadCast.

Gunter Pauli has published over 40 books, including his most famous, The Blue Economy. He is an economist, serial entrepreneur, Ted talker and founder of ZERI (Zero Emissions Research and Initiatives). Gunter was the first person to register ‘Zero Emissions’ as a trademark and recently won the 2021 Goi Peace Award for his contribution to society. He continues to contribute by sharing different business models that aim to leave the world in a better place. His vision for the future of business is inspiring and challenges us to go one step further than current ‘sustainable’ models and practices.

Here are a few things we discussed in this great chat;

• The difference between the “Green Economy” and the “Blue Economy”
• Listen to Gunter's story of how he started his own “green” business, which leads him to question what a sustainable business should really look like, and the economy that needs to be created to ensure that something that is good for us, and the planet, isn’t the most expensive in the market.
• The need to change from competition on price, which leads to cutting corners, to competition on value, which is a defining part of the Blue Economy.
• Concepts and business models within his two new books - Coffee Solutions and Plastic Solutions.
• Why we need to focus more on physics rather than chemistry.
• Industry Symbiosis rebrand to the Circular Economy, the principles of which have been around for a while.
• Creating something out of nothing.
• The need to relearn that we are being taught at school and university, especially, for those studying business, sciences and engineering.
• Where short-term thinking gets us - you might be surprised to learn that our hand sanitizers have plastic in them, causing billions of microplastics to pollute our waters.
• The importance of multiple revenue streams, burn rate and return on investment when developing your business. Gunter suggests forgetting the use of spreadsheets, Google, or Wikipedia. If we’re using sources that everyone else is using, then we aren’t able to think outside the box to create opportunities that no one else sees. He also recommends not building a business plan until you have your first sale.
• Listen to Gunter chat through multiple business models and their simple ingenuity to create value both to people and the planet.

Relevant Links

• Coffee Solutions
• Plastic Solutions
• The Blue Economy
• Children’s Fables by Gunter Pauli
• Blue Economy innovations & business models

Join our community

• Linkedin
• Instagram
• Website

This podcast was made in partnership with Ecologi, a subscription service that helps you take action on the climate crisis via funding climate projects & planting trees.

This podcast was made using SquadCast.

In this episode, host Tia Collings sits down with Ellie Moss, the Managing Director of Focus Group. Ellie brings over 15 years of experience in marketing and a passion for sustainability to the table. She even gave a TED talk on how marketing can combat climate change. Ellie's main focus, however, is her latest research that unequivocally demonstrates that companies with an authentic sustainability strategy outperform their competitors in various aspects.

So if you’re a CFO or simply finding it hard to convince your company to take sustainability seriously, this piece of research may help tip the scales.

Show Notes

Ellie and her team believe that the critical difference to a successful sustainability strategy is if it is authentically embedded into an organisation, meaning that what a company says and does are in alignment. They have now successfully shown this hunch through crucial research conducted in partnership with McCrindle.

Here are a few things we discuss in this great chat

• The seven areas where companies with authentic sustainability excel: talent attraction, productivity, talent retention, resilience, profits, customer growth, and innovation.
• Ellie and Tia discuss talent attraction, resilience, and innovation as standout advantages of authentic sustainability.
• The appeal of companies with robust sustainability strategies for potential employees and the role of culture.
• Resilience exemplified by examples like COVID-related supply chain disruptions.
• The idea of resilience replacing efficiency as a business focus for sustainability.
• Innovation as another advantage of authentic sustainability strategies.
• Ellie shares insights on cultivating an innovative culture within businesses.
• Real-world examples of companies reaping the benefits of these advantages.
• Focus Group's strategies to assist businesses on their sustainability journey.

Relevant Links

• The Authentic Sustainable Advantage Report

Ellie’s Top 3 Green MBA Topics

1. Commitment: set clear and measurable targets.
2. Culture: how to build an employee value proposition.
3. Communication: use emotive language to capture the imagination of your stakeholders

How to connect with Ellie

• Linkedin

Elliot Coad is the Founder and CEO of Ecologi a subscription-based service that helps businesses and individuals take action on the climate crisis via funding climate projects and planting trees. To date, they have planted over 18 million trees and removed over 430,000 tonnes of CO2. Elliot has built an amazing movement and growing movement with over 20,000 community members and 5,000 businesses in just two years. Recently they also raised 4 million pounds from investors to amplify their impact to become, the "Spotify of Sustainability”.
In this episode with Elliot, we discuss a whole range of topics. Elliot shares the knowledge he has gained since starting Ecologi in 2020, and how he and his team have managed to sign up thousands of individuals and businesses, united to help fight the climate emergency and ultimately plant over 18 million trees. Motivated to grow their impact further, Elliot recently closed a round of £4 million, however, he isn’t stopping there, he sees a time in the future when they may need to raise £100 million, to make a climate subscription a must have just like a Spotify or Netflix account.

Topics we discussed:

• Why Elliot started Ecologi
• Their biggest challenge
• What’s next after raising funds
• How they give consumers value
• Tactics they have used to grow their platform
• Why they aren’t a not-for-profit and how this helps them scale their impact further in a shorter amount of time
• Why radical transparency is the way forward
• Their journey raising from a non-traditional impact investor
• What it means to be carbon neutral, carbon positive, and net-zero plus more.
• Elliot also reveals a new project he is working on which will help companies to calculate their carbon footprint in real-time

Relevant links

• Sign up and start growing your own forest - you can see my family’s forest here. If you sign up using this link Ecologi will plant an extra 30 trees in both our forests.
• Find out how your company can work with Ecologi to reduce its carbon footprint here.
• Carbon footprint calculator - coming soon.

Join our community

• Linkedin
• Instagram
• Website

This episode was made in partnership with Onya an Australian-based B Corporation, that has been waging a war on plastic since 2004. Their products include items such as reusable produce, bulk food and bread bags to coffee cups, compostable bin liners, and more.