What It Means To Become A B Corp With Andrew Davies | CEO of B Lab

Andrew Davies is the current CEO of B Lab in Australia and New Zealand. B Lab is the not-for-profit that supports B Corporation Certification.

Their mission is to help transform the global economy to benefit all people, communities, and the planet.
As Andrew shares in this episode, businesses today are facing three challenges, the pandemic, a climate crisis, and a social crisis. He believes that wealth creation for businesses cannot and should not, be the only goal, and sees a way to use the capitalist high growth model of today whilst still rewarding innovators.

Andrew believes we’re seeing a shift in the definition of success for businesses today. During this chat, we discuss the micro and macro impacts of this shift, and how businesses can learn from those already getting this right.

Here are a few things we discuss in this great chat

• What it means to be a B Corporation
• What kind of companies can apply
• The goal of B Lab and its vision for businesses of the future
• The areas of the B Corporation certification
• The changing landscape for businesses as we redefine what success looks like
• Adding “so that” to your vision statement to articulate an impact you want to have

Relevant links

• B Impact Assessment
• B Corporation Directory
• Introduction to B Corps - Free Course
• The Infinite Game by Simon Sinek
• B Corporation Impact Business Models (IBMs)
• Cult Status By Tim Duggan

Andrews Top 3 Green MBA Topics

1. The business governance model. How you build a model that allows you to consider your impact on all stakeholders.
2. Empathy. Especially how you build an empathetic business and consider your impact on others.
3. Environmental Societal Governance (ESG) frameworks. There are other models like B Corporation that can really help founders build better businesses.

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