
773: How Kendra Scott Built A Billion-Dollar Brand with Purpose
05/13/24 • 52 min
1 Listener
Success looks different for all of us, but I can tell you one thing for sure: many of us can’t even dream of the level of success that Kendra Scott has achieved in just two decades.
Kendra Scott is the brilliant brains and businesswoman behind her billion dollar namesake brand, which is known for its design and material innovation, use of color, and signature shapes. Kendra Scott jewelry is a rare brand that manages to look ultra-high-end while being affordable. Within the span of 20 years, Kendra turned a $500 investment into a billion-dollar jewelry empire and operates 115+ stores with some SERIOUS hustle!
In this episode, we chat about the ups and downs of each season of business, how she’s stayed grounded with all of her success, why philanthropy is important to her, how taking risks is a large part of the reason she’s built such a successful brand, and so much more. I can’t wait for you to hear this conversation, so click play now!
Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/
Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/
Goal Digger Show Notes: https://www.jennakutcherblog.com/kendrascott
Thanks to our Goal Digger Sponsors:
- Visit article.com/goaldigger for $50 off your first purchase of $100 or more!
- Make B2B marketing everything it can be and get a $100 credit on your next campaign. Go to https://www.linkedin.com/goal to claim your credit!
- Ready to finally change your life? Visit https://www.activations.com/goaldigger for 60% off. PLUS there’s a 14 day free trial and a money-back guarantee. Expires soon.
- Get a free 30-day Kajabi trial to start your business at https://kajabi.com/goal.
- Get all the Goal Digger goodness you love COMPLETELY ad-free. Visit jennakutcher.com/adfree to subscribe today!
Success looks different for all of us, but I can tell you one thing for sure: many of us can’t even dream of the level of success that Kendra Scott has achieved in just two decades.
Kendra Scott is the brilliant brains and businesswoman behind her billion dollar namesake brand, which is known for its design and material innovation, use of color, and signature shapes. Kendra Scott jewelry is a rare brand that manages to look ultra-high-end while being affordable. Within the span of 20 years, Kendra turned a $500 investment into a billion-dollar jewelry empire and operates 115+ stores with some SERIOUS hustle!
In this episode, we chat about the ups and downs of each season of business, how she’s stayed grounded with all of her success, why philanthropy is important to her, how taking risks is a large part of the reason she’s built such a successful brand, and so much more. I can’t wait for you to hear this conversation, so click play now!
Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/
Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/
Goal Digger Show Notes: https://www.jennakutcherblog.com/kendrascott
Thanks to our Goal Digger Sponsors:
- Visit article.com/goaldigger for $50 off your first purchase of $100 or more!
- Make B2B marketing everything it can be and get a $100 credit on your next campaign. Go to https://www.linkedin.com/goal to claim your credit!
- Ready to finally change your life? Visit https://www.activations.com/goaldigger for 60% off. PLUS there’s a 14 day free trial and a money-back guarantee. Expires soon.
- Get a free 30-day Kajabi trial to start your business at https://kajabi.com/goal.
- Get all the Goal Digger goodness you love COMPLETELY ad-free. Visit jennakutcher.com/adfree to subscribe today!
Previous Episode

772: Why You Truly Can't Afford to Wait Any Longer to Start Your Email List
Have I told you about how I grew my email list from 0 to over 300,000, transforming my business in ways that I can’t even explain? It was NUTS... I kept double-checking the numbers to make sure I wasn’t imagining it, and you can learn how to do it yourself at growanemaillist.com!
Growing a business is MUCH easier (and way more fun) when you’re not wrestling with an algorithm In 2024, an email list is more critical than EVER to grow your business. As more and more social media platforms become pay-to-play and it gets more and more difficult to get your content seen, your email list is a direct LINE to your clients and customers.
If you’re not focusing on your email list—and you’re putting all your marketing eggs in the social media basket—you’re taking a real RISK when it comes to your SALES. And that's a strategy we need to shift ASAP, so click play!
Register NOW for my free, live class all about how to make your email list into your biz’s best (profit-growing) friend: “From Zero Subscribers (or Zero Strategy) to an Engaged Email List that Lasts” at growanemaillist.com.
And if you want to hear even more reasons why an email list is critical in 2024, keep listening! We’re about to chat about exactly why you can’t afford NOT to use this strategy in your business this year... So let’s dive in!
Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/
Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/
Goal Digger Show Notes: https://www.jennakutcherblog.com/email2024
Thanks to our Goal Digger Sponsors:
- Visit article.com/goaldigger for $50 off your first purchase of $100 or more!
- Make B2B marketing everything it can be and get a $100 credit on your next campaign. Go to https://www.linkedin.com/goal to claim your credit!
- Get a free 30-day Kajabi trial to start your business at https://kajabi.com/goal.
- Get all the Goal Digger goodness you love COMPLETELY ad-free. Visit jennakutcher.com/adfree to subscribe today!
Next Episode

774: This Is Why You Have Unhappy Clients (And How to Fix It)
I will never ever forget the first time I had a client say they weren’t happy, I swear I lost sleep for an entire week. There is nothing worse than having an unhappy client... even though it’s a universal part of the entrepreneurial journey, it isn’t a fun part!
Whether you’re navigating it for the first or the hundredth time, it can feel like a sucker-punch to your gut. Even the greatest entrepreneurs and creators deal with unsatisfied clients!
In this episode, we’re chatting about what we can do to avoid disappointment, how to remedy the situation when your client isn’t happy, and strategies to help you have more happiness and less stress in your entrepreneurial experience. Click play NOW to dive in!
Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/
Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/
Goal Digger Show Notes: https://www.jennakutcherblog.com/unhappyclients
Thanks to our Goal Digger Sponsors:
- Visit article.com/goaldigger for $50 off your first purchase of $100 or more!
- Make B2B marketing everything it can be and get a $100 credit on your next campaign. Go to https://www.linkedin.com/goal to claim your credit!
- Ready to finally change your life? Visit https://www.activations.com/goaldigger for 60% off. PLUS there’s a 14 day free trial and a money-back guarantee. Expires soon.
- Get a free 30-day Kajabi trial to start your business at https://kajabi.com/goal.
- Get all the Goal Digger goodness you love COMPLETELY ad-free. Visit jennakutcher.com/adfree to subscribe today!
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