The Goal Digger Podcast

In today’s ever-changing landscape of quick dopamine hits on social media and a LOT of ‘noise’ amongst creators, keeping our audience engaged is more important than ever. People reflexively skip ads and run away from blatant sales pitches, but what do people lean in and listen to? Stories.

Think about how tired YOU are of seeing the same ol’ buzzwords come across your screen. Your customers are, too!

Akua Konadu is a storytelling strategist and social media educator who helps business owners lean into their gifts and create stories that engage with their audience and drive meaningful connections on social media. She is also host of the Independent Business podcast, powered by HoneyBook, where she breaks down the science of self-made success!

In our conversation today, Akua is teaching us how to become our business and brand’s best storytellers and captivate the attention of our target customers. They can’t like and trust your offers until they know YOU. ‘Storyselling’ techniques aren’t just for the brands with big stories to tell — they’re for you, too.

Click play to learn Akua’s fresh approach to being story-forward in your marketing, and find out your Storytelling Style by taking Akua's free quiz here: https://akuakonadu.com/quiz

Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/

Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/

Goal Digger Show Notes: https://www.jennakutcherblog.com/akua

Thanks to our Goal Digger Sponsors:

• Visit article.com/goaldigger for $50 off your first purchase of $100 or more!
• Make B2B marketing everything it can be and get a $100 credit on your next campaign. Go to https://www.linkedin.com/goal to claim your credit!
• Ready to finally change your life? Visit https://www.activations.com/goaldigger for 60% off. PLUS there’s a 14 day free trial and a money-back guarantee. Expires soon.
• Get a free 30-day Kajabi trial to start your business at https://kajabi.com/goal.
• Listen to This Is Small Business, an original podcast by Amazon, wherever you get your podcasts!
• Get all the Goal Digger goodness you love COMPLETELY ad-free. Visit jennakutcher.com/adfree to subscribe today!

Success looks different for all of us, but I can tell you one thing for sure: many of us can’t even dream of the level of success that Kendra Scott has achieved in just two decades.

Kendra Scott is the brilliant brains and businesswoman behind her billion dollar namesake brand, which is known for its design and material innovation, use of color, and signature shapes. Kendra Scott jewelry is a rare brand that manages to look ultra-high-end while being affordable. Within the span of 20 years, Kendra turned a $500 investment into a billion-dollar jewelry empire and operates 115+ stores with some SERIOUS hustle!

In this episode, we chat about the ups and downs of each season of business, how she’s stayed grounded with all of her success, why philanthropy is important to her, how taking risks is a large part of the reason she’s built such a successful brand, and so much more. I can’t wait for you to hear this conversation, so click play now!

Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/

Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/

Goal Digger Show Notes: https://www.jennakutcherblog.com/kendrascott

Thanks to our Goal Digger Sponsors:

• Visit article.com/goaldigger for $50 off your first purchase of $100 or more!
• Make B2B marketing everything it can be and get a $100 credit on your next campaign. Go to https://www.linkedin.com/goal to claim your credit!
• Ready to finally change your life? Visit https://www.activations.com/goaldigger for 60% off. PLUS there’s a 14 day free trial and a money-back guarantee. Expires soon.
• Get a free 30-day Kajabi trial to start your business at https://kajabi.com/goal.
• Get all the Goal Digger goodness you love COMPLETELY ad-free. Visit jennakutcher.com/adfree to subscribe today!

We’ve all heard the saying: “Start before you’re ready.” But how often do we really take that advice to heart? Today’s episode is a little different—and really special—because I’m taking you inside Chapter 15 of my book, How Are You, Really. Grab your copy at http://howareyoureallybook.com!

In this chapter, I dive deep into the fear of starting imperfectly, finding the courage to take that first step toward your dreams, and why taking messy, brave action—despite your doubts—is the secret to growth.

Whether you’re launching a new business, starting a podcast, or pursuing a passion that’s been on your heart, this chapter is all about embracing the imperfection that comes with the journey. And trust me, I know a thing or two about that. Starting this podcast was anything but perfect, but here we are, over 800 episodes later, proof that action creates clarity.

If launching a podcast has been on your heart but you’re not sure where to begin, join my free training at http://freepodcastclass.com,where I walk you through Podcasting 101: How to Start, Record, and Profit from Your Show! I’m living proof that you don’t need perfection to get going—you just need to take that first step. Save your free seat at http://freepodcastclass.com!

Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/

Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/

Goal Digger Show Notes: https://www.jennakutcherblog.com/chapter15

Thanks to our Goal Digger Sponsors:

• Make B2B marketing everything it can be and get a $100 credit on your next campaign. Go to http://linkedIn.com/goal to claim your credit!
• Get 20% off the $25 Working Genius assessment at http://workinggenius.com with code GOALDIGGER at checkout.
• Cut your wireless bill to $15 a month at http://mintmobile.com/goaldigger!
• Learn how to start a Photobooth business and get my exclusive promo code at http://photoboothsupplyco.com/goaldigger.
• Sign up for your $1/month trial period at http://shopify.com/goaldigger.
• Get all the Goal Digger goodness you love COMPLETELY ad-free. Visit jennakutcher.com/adfree to subscribe today!

More time or more money – which would you pick? Ever since becoming a mom -- now times two -- I feel like my time has new meaning. We each have the same amount of time in the day but what we can do is learn how to spend it better and in more meaningful ways. Let’s get into the 6 easiest habits you can incorporate now in order to create more space and time in your day, and allow for a less frantic and more peace-filled routine tomorrow!

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: jennakutcherblog.com/timehabits

Affiliate marketing is one of THE best ways to start generating passive income and getting paid to share the things you already adore AND that you likely already share with your people because of said adoration.

Anyone with a following can pursue it to make more money -- without creating, packaging, shipping, or building a darn thing... Other than content.

It’s not about having thousands, tens of thousands, or a million-plus followers. It’s not about having any air of celebrity or a household name. It’s not even about whether you consider yourself an “influencer” or not. The KEY is that if you want to successfully affiliate with a brand and see success doing it, there NEEDS to be passion and authenticity behind who you choose to represent and partner with. This episode covers it all.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/affiliate2020/