775: If You Hate Selling, Try This Approach Instead
05/20/24 • 49 min
1 Listener
In today’s ever-changing landscape of quick dopamine hits on social media and a LOT of ‘noise’ amongst creators, keeping our audience engaged is more important than ever. People reflexively skip ads and run away from blatant sales pitches, but what do people lean in and listen to? Stories.
Think about how tired YOU are of seeing the same ol’ buzzwords come across your screen. Your customers are, too!
Akua Konadu is a storytelling strategist and social media educator who helps business owners lean into their gifts and create stories that engage with their audience and drive meaningful connections on social media. She is also host of the Independent Business podcast, powered by HoneyBook, where she breaks down the science of self-made success!
In our conversation today, Akua is teaching us how to become our business and brand’s best storytellers and captivate the attention of our target customers. They can’t like and trust your offers until they know YOU. ‘Storyselling’ techniques aren’t just for the brands with big stories to tell — they’re for you, too.
Click play to learn Akua’s fresh approach to being story-forward in your marketing, and find out your Storytelling Style by taking Akua's free quiz here: https://akuakonadu.com/quiz
Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/
Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/
Goal Digger Show Notes: https://www.jennakutcherblog.com/akua
Thanks to our Goal Digger Sponsors:
- Visit article.com/goaldigger for $50 off your first purchase of $100 or more!
- Make B2B marketing everything it can be and get a $100 credit on your next campaign. Go to https://www.linkedin.com/goal to claim your credit!
- Ready to finally change your life? Visit https://www.activations.com/goaldigger for 60% off. PLUS there’s a 14 day free trial and a money-back guarantee. Expires soon.
- Get a free 30-day Kajabi trial to start your business at https://kajabi.com/goal.
- Listen to This Is Small Business, an original podcast by Amazon, wherever you get your podcasts!
- Get all the Goal Digger goodness you love COMPLETELY ad-free. Visit jennakutcher.com/adfree to subscribe today!
In today’s ever-changing landscape of quick dopamine hits on social media and a LOT of ‘noise’ amongst creators, keeping our audience engaged is more important than ever. People reflexively skip ads and run away from blatant sales pitches, but what do people lean in and listen to? Stories.
Think about how tired YOU are of seeing the same ol’ buzzwords come across your screen. Your customers are, too!
Akua Konadu is a storytelling strategist and social media educator who helps business owners lean into their gifts and create stories that engage with their audience and drive meaningful connections on social media. She is also host of the Independent Business podcast, powered by HoneyBook, where she breaks down the science of self-made success!
In our conversation today, Akua is teaching us how to become our business and brand’s best storytellers and captivate the attention of our target customers. They can’t like and trust your offers until they know YOU. ‘Storyselling’ techniques aren’t just for the brands with big stories to tell — they’re for you, too.
Click play to learn Akua’s fresh approach to being story-forward in your marketing, and find out your Storytelling Style by taking Akua's free quiz here: https://akuakonadu.com/quiz
Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/
Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/
Goal Digger Show Notes: https://www.jennakutcherblog.com/akua
Thanks to our Goal Digger Sponsors:
- Visit article.com/goaldigger for $50 off your first purchase of $100 or more!
- Make B2B marketing everything it can be and get a $100 credit on your next campaign. Go to https://www.linkedin.com/goal to claim your credit!
- Ready to finally change your life? Visit https://www.activations.com/goaldigger for 60% off. PLUS there’s a 14 day free trial and a money-back guarantee. Expires soon.
- Get a free 30-day Kajabi trial to start your business at https://kajabi.com/goal.
- Listen to This Is Small Business, an original podcast by Amazon, wherever you get your podcasts!
- Get all the Goal Digger goodness you love COMPLETELY ad-free. Visit jennakutcher.com/adfree to subscribe today!
Previous Episode
774: This Is Why You Have Unhappy Clients (And How to Fix It)
I will never ever forget the first time I had a client say they weren’t happy, I swear I lost sleep for an entire week. There is nothing worse than having an unhappy client... even though it’s a universal part of the entrepreneurial journey, it isn’t a fun part!
Whether you’re navigating it for the first or the hundredth time, it can feel like a sucker-punch to your gut. Even the greatest entrepreneurs and creators deal with unsatisfied clients!
In this episode, we’re chatting about what we can do to avoid disappointment, how to remedy the situation when your client isn’t happy, and strategies to help you have more happiness and less stress in your entrepreneurial experience. Click play NOW to dive in!
Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/
Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/
Goal Digger Show Notes: https://www.jennakutcherblog.com/unhappyclients
Thanks to our Goal Digger Sponsors:
- Visit article.com/goaldigger for $50 off your first purchase of $100 or more!
- Make B2B marketing everything it can be and get a $100 credit on your next campaign. Go to https://www.linkedin.com/goal to claim your credit!
- Ready to finally change your life? Visit https://www.activations.com/goaldigger for 60% off. PLUS there’s a 14 day free trial and a money-back guarantee. Expires soon.
- Get a free 30-day Kajabi trial to start your business at https://kajabi.com/goal.
- Get all the Goal Digger goodness you love COMPLETELY ad-free. Visit jennakutcher.com/adfree to subscribe today!
Next Episode
776: Who Am I Outside of Work and Motherhood, Really?
I saw a meme the other day that said, “Someone asked me to describe who I am and I couldn’t say my profession, a wife, or a mother - that hit different.” And honestly, I think that for a lot of us, this is a challenge! In a world where we often lead with, “Tell me what you do” it’s not a space to share who you are outside of the roles you play.
Over the last year I’ve been really asking myself that question and also giving myself the time and space to rediscover who Jenna really is.
In this episode, I’m sharing what I’m learning, how I’m exploring, and the questions I’m asking myself pretty much daily – as someone who hasn’t fully arrived and doesn’t plan to but as someone who is committed to being a human outside of being a mom, a wife, and an entrepreneur – my favorite roles on planet earth, but also not the totality of who I am or who I want to be in this lifetime.
Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/
Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/
Goal Digger Show Notes: https://www.jennakutcherblog.com/reallife
Thanks to our Goal Digger Sponsors:
- Visit article.com/goaldigger for $50 off your first purchase of $100 or more!
- Make B2B marketing everything it can be and get a $100 credit on your next campaign. Go to https://www.linkedin.com/goal to claim your credit!
- Ready to finally change your life? Visit https://www.activations.com/goaldigger for 60% off. PLUS there’s a 14 day free trial and a money-back guarantee. Expires soon.
- Get a free 30-day Kajabi trial to start your business at https://kajabi.com/goal.
- Listen to This Is Small Business, an original podcast by Amazon, wherever you get your podcasts!
- Get all the Goal Digger goodness you love COMPLETELY ad-free. Visit jennakutcher.com/adfree to subscribe today!
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