The Ghost Influence Podcast: How Viral Happens On Reddit - 010 Shirt Was Cash: User Submitted Shirts & E-Commerce Inside A Community With Anon

010 Shirt Was Cash: User Submitted Shirts & E-Commerce Inside A Community With Anon

12/13/15 • 42 min

The Ghost Influence Podcast: How Viral Happens On Reddit

Anon of the viral t-shirt site 'Shirt Was Cash' shares the origins of the e-commerce apparel website where users from 4chan, Reddit, Imgur and the Internet submit ideas for designs. Having hit the front page of Reddit multiple times, Anon shares how an investment into the community is the only way you can truly generate consistent profits with democratic platforms. Priceless advice to anyone building an e-commerce brand.

Create social leverage with the Ghost Influence community.

Music: 'Maleean - Ransom (Original Mix)'

Create social leverage with the Ghost Influence community.

Music: 'Maleean - Ransom (Original Mix)'

Previous Episode

009 Six Seconds To Fame: Vine Comedian To Illustrator Superstar With Heather Christianson

Heather Christianson is both an illustrator and a curious explorer of the social web. She was naturally curious when, in 2009, Vine launched it's quirky new platform where users post six second looping videos. Quickly finding a natural fit for her humor, Heather started making new vines on a daily basis and slowly built a following.

While it was posted two years ago in August of 2013, her Vine titled "my favorite movies" was discovered and submitted to Reddit's /r/videos community just two days before this episode was recorded. In that time it has jumped from 250K to over 4.6M loops and been shared by nerd celebrities like Mythbusters' Adam Savage. Heather shares how the interconnection of her personal, brand, and portfolio pages is consistently helping her to better leverage the social web to develop her career as an illustrator.

Create social leverage with the Ghost Influence community.Music: 'Exomorph v3 by Minkovsky'

Next Episode

011 The Virginity Story That Went Viral & Sparked A YouTube Channel With Sean Thomas

Responding to the prompt to discuss "the weirdest encounter you've had that's ultimately led to sex", Sean Thomas saw an opportunity to share his virginity story. Channeling his screen writing background, he detailed the epic as vividly as he remembered it. His comment generated more traction than the submission it was posted to and three years later it became the inspiration for his YouTube channel 'Based On A Crude Story'. In this episode Sean shares how he generated 9K subscribers in a week.

Create social leverage with the Ghost Influence community.

Music: 'KOOA - Don't Stop (Extended Mix)'