214: Optimize - Making Old Content Better, Building Authority, and Understanding the Impact of Your Optimizations

08/06/19 • 60 min

How to figure out which old posts you should optimize, what it means to "connect" your posts, and a simple way to track your optimization efforts.

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Welcome to episode 214 of The Food Blogger Pro Podcast! This week on the podcast, you’ll learn how to optimize old posts, connect your posts to one another, understand the impact of your optimizations, and more.

Optimize

It’s time to talk optimization! And this episode will help equip you with the strategies and processes you need to optimize your posts, build authority, and

First, you’ll hear from our SEO Expert, Casey Markee, as he talks about optimizing and republishing old posts. He also talks about whether or not it’s okay to have a 404 page and when you should consider noindexing your posts.

Then you’ll hear from Jeff Coyle from MarketMuse, a content planning and optimization software, about connecting your posts to one another and the tools you can use to optimize your posts.

And then Bjork Ostrom, rounds out this episode by talking about how you can track and monitor your optimization efforts to make sure that they’re having the impact you hoped. It’s a simple way to keep tabs on whether or not you’re targeting the right posts with the right optimizations.

It’s a really helpful episode, and we hope you’ll be able to apply these tips to your own blogging efforts. Enjoy!

In this episode, you’ll learn:

Who the Father of SEO was
How to select old content to optimize and republish
What it means to noindex a post
If it’s okay to delete a post
What technical SEO is and how to optimize for it
How you can find posts to optimize
Why it’s important to “connect” your posts
Tools you can use to optimize your posts
How to build authority
How annotations in Google Analytics work

Resources:

Yoast SEO plugin
SEMrush
Moz
Screaming Frog
Broken Link Checker
WP Rocket
ShortPixel
Cloudflare
Contact Casey on his website, Media Wyse, and on Facebook
Google Search Console
MarketMuse
Connect with Jeff
Google Analytics

If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

How to figure out which old posts you should optimize, what it means to "connect" your posts, and a simple way to track your optimization efforts.

-----

Optimize

It’s time to talk optimization! And this episode will help equip you with the strategies and processes you need to optimize your posts, build authority, and

Then you’ll hear from Jeff Coyle from MarketMuse, a content planning and optimization software, about connecting your posts to one another and the tools you can use to optimize your posts.

It’s a really helpful episode, and we hope you’ll be able to apply these tips to your own blogging efforts. Enjoy!

In this episode, you’ll learn:

Who the Father of SEO was
How to select old content to optimize and republish
What it means to noindex a post
If it’s okay to delete a post
What technical SEO is and how to optimize for it
How you can find posts to optimize
Why it’s important to “connect” your posts
Tools you can use to optimize your posts
How to build authority
How annotations in Google Analytics work

Resources:

Yoast SEO plugin
SEMrush
Moz
Screaming Frog
Broken Link Checker
WP Rocket
ShortPixel
Cloudflare
Contact Casey on his website, Media Wyse, and on Facebook
Google Search Console
MarketMuse
Connect with Jeff
Google Analytics

If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

Previous Episode

213: Trends - The Latest in Site Speed, How to Find Timely Content, and Social Media Trends

Trends in site speed, how to publish trendy content on your blog, using hashtags on Pinterest, and creating a patterned Instagram grid.

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Welcome to episode 213 of The Food Blogger Pro Podcast! This week on the podcast, you’ll learn about tips for optimizing your site speed, how Lindsay publishes trendy content, and how to share smarter on social media.

Trends

This week on the podcast, we’re focusing on trends, and you’ll hear tips from three experts on site speed, blogging, and social media.

First, Andrew from NerdPress will talk about trends in site speed, and he’ll share his photo size recommendations, his favorite plugins, information about caching, and more.

Then Lindsay from Pinch of Yum talks about how she publishes relevant content for her readers and how she stays on top of food trends.

And last, Abby, Food Blogger Pro and Pinch of Yum’s Social Media Manager will talk about some of the trends we’re seeing on social media, namely hashtags on Pinterest and then Instagram pattern grids.

It’s a great episode, and we can’t wait for you to dive in. Enjoy!

In this episode, you’ll learn:

Why site speed matters for bloggers
How caching works
What lazy loading is
What the latest image size recommendation is
How Lindsay approaches creating “trendy” content
How hashtags work on Pinterest
What Pinch of Yum uses to share content to Pinterest
How we’re customizing the Food Blogger Pro Instagram grid

Resources:

Google Trends
WP Rocket
a3 Lazy Load
ShortPixel
188: Optimizing Your Website’s Images with Simon Duduica
NerdPress
Tailwind
Food Blogger Pro Deals
Tasty Pins
Follow Food Blogger Pro on Instagram, Pinterest, Facebook, and Twitter

If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

Next Episode

215: Share - Encouraging Others to Pin Your Content, Creating an Instagram Story Series, and Understanding Engagement

Pinning what's important on Pinterest, establishing an Instagram Story series, and tips for understanding engagement.

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Welcome to episode 215 of The Food Blogger Pro Podcast! This week on the podcast, you’ll learn how to optimize the time you spend on Pinterest, how to establish an Instagram Story series, how to calculate engagement, and more.

Let’s talk sharing content! In this episode, we’re focusing on sharing content on social media. There are so many social media platforms and strategies, and this episode will help you create those processes to help you increase followers and engagement.

First, you’ll hear from Kate Ahl, who is one of our Food Blogger Pro experts and who owns a Pinterest management company called Simple Pin Media. She’s here to share information about common traits of successful pinners, how to encourage readers to pin your content, and how to control what your readers share on Pinterest.

Then Abby, the Social Media Manager for all of our brands, talks about how we’re using Instagram Stories for Food Blogger Pro. We use recurring series to engage our followers and constantly deliver value.

And last, Bjork talks through what engagement actually is and how you measure it. We’re always talking about how important engagement is, and he’ll help you understand why that is.

In this episode, you’ll learn: