The Food Blogger Pro Podcast

Bjork Ostrom

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast

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Top 10 The Food Blogger Pro Podcast Episodes

Goodpods has curated a list of the 10 best The Food Blogger Pro Podcast episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The Food Blogger Pro Podcast for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The Food Blogger Pro Podcast episode by adding your comments to the episode page.

448: How Faith Christensen Grew Her TikTok and Instagram Platforms to 2.5 Million Followers

The Food Blogger Pro Podcast

02/13/24 • 46 min

Using trending audio on TikTok, navigating the social media algorithms, and creating video content with Faith Christensen from Faith's Fresh.

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Welcome to episode 448 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Faith Christensen.

How Faith Christensen Grew Her TikTok and Instagram Platforms to 2.5 Million Followers

Faith first started posting food content to Instagram and TikTok when she was in 2019 when she learned she was intolerant to gluten and dairy. Since that time, she has taken her career as a food creator full-time and grown her social media accounts to over 2.5 million followers (!!!).

In this interview, Bjork and Faith talk about Faith’s strategy for creating video content, how she uses trending audio, her tips for navigating the algorithms, and why she decided to work with a management agency to support her with brand partnerships.

If you’re looking to up your game on TikTok or Instagram this year, you won’t want to skip this interview!

In this episode, you’ll learn:

How Faith grew her social accounts to over 2.5 million followers.
More about how she uses trending audio on TikTok.
About her process for creating video content on Instagram and/or TikTok.
How she approaches reposting content between platforms.
Her thoughts on navigating the algorithms on social media.
The importance of changing camera angles when filming videos for TikTok.
Why she exclusively edits on her phone.
How she uses analytics to shape her strategy on TikTok and Instagram.
Why she decided to work with a management agency.

Resources:

Follow Faith on Instagram, TikTok, and YouTube
Capcut
Digital Brand Architects
Join the Food Blogger Pro Podcast Facebook Group

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This episode is sponsored by Memberful and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

434: Navigating Google Algorithm Updates, Leaning into Email Marketing, and Running Three Food Blogs with Taryn Scarfone from Joy Filled Eats

The Food Blogger Pro Podcast

11/07/23 • 48 min

Growing three food blogs as a family, organizing retreats for food bloggers, and leveling up your email marketing strategy with Taryn Scarfone from Joy Filled Eats.

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Welcome to episode 434 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Taryn Scarfone from Joy Filled Eats.

Navigating Google Algorithm Updates, Leaning into Email Marketing, and Running Three Food Blogs

Taryn started Joy Filled Eats eight years ago and has recently started two additional food blogs, one with her 14-year-old daughter and one with her husband. With each new blog, her approach has become more intentional and strategic — and has seen more rapid success as a result.

In this interview, Taryn shares more about how she manages the responsibilities of three food blogs. She also speaks to the effects of recent Google Algorithm updates and why she has prioritized email marketing for Joy Filled Eats.

Taryn has also hosted a mastermind group for food bloggers, as well as an in-person retreat with fellow food creators. She explains the process of organizing both, in case you feel inspired to do the same!

In this episode, you’ll learn:

How she came to have three food blogs and why she enjoys running these sites with her family.
What it’s like to juggle the responsibilities for all three sites.
How they grew A Grill for All Season to 150,000 monthly pageviews.
How her sites have been affected by Google Algorithm updates and how they recover from updates in which the sites are negatively impacted.
More about Google Discover and how it can affect site traffic.
How she organized a retreat and a mastermind group for food bloggers.
How she leveled up her email marketing strategy and grew her email list to 40,000+ subscribers.

Resources:

This episode is sponsored by Clariti and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

461: Building a Career as a Photographer and Storytelling Through Visuals with Alanna O'Neil

The Food Blogger Pro Podcast

05/14/24 • 50 min

Developing a photography portfolio, growing a career in photography, and the importance of telling a story through your photographs with Alanna O'Neil.

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Welcome to episode 461 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Alanna O’Neil.

Building a Career as a Photographer and Storytelling Through Visuals

Alanna O’Neil has been a photographer for almost as long as she can remember. Despite starting her career in fashion, she took a risk and moved to Hawaii to start a career as a photographer, and hasn’t looked back.

In this interview, Alanna shares more about building a career as a freelance photographer, developing your skills as a photographer, building a portfolio, and the importance of storytelling through visuals.

She has an incredibly calming and inspiring energy, and this interview will give you a lot to think about as an entrepreneur, creative, and photographer. Don’t miss it!

In this episode, you’ll learn:

How Alanna first got into photography (spoiler: it involves a horse barn and a dark room in her childhood home)!
How she makes time and space to make big life decisions (like moving to Hawaii and changing careers).
How she started her career in food photography.
How she built her photography portfolio and why working for free is underrated.
More about the program she is developing for new photographers.
Her actionable tips within business, mindset, and photography for someone trying to build a photography business.
Her recommendations for improving your photography.
Why you should think about telling a story with your food photos.
How she minimizes comparing herself to other creators.

Resources:

Alanna O’Neil
Pinch of Yum
Humans of New York
Two Huge Chocolate Chip Cookies
The Gap and the Gain
Follow Alanna on Instagram
Join the Food Blogger Pro Podcast Facebook Group

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This episode is sponsored by Clariti and Memberful.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

413: Lessons in Burnout, Persistence, and Creativity after Ten Years of Food Blogging with Maggie Zhu

The Food Blogger Pro Podcast

06/13/23 • 57 min

Growing a food blog while working full-time, outsourcing tasks for your business, and limiting burnout with Maggie Zhu from Omnivore's Cookbook.

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Welcome to episode 413 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Maggie Zhu from Omnivore’s Cookbook.

Lessons in Burnout, Persistence, and Creativity after Ten Years of Food Blogging

Maggie Zhu has been running Omnivore’s Cookbook, a food blog all about modern Chinese cooking, for over ten years. That’s a very long time in internet years! She’s had incredible success growing her site during this time and just recently wrote her first cookbook.

But this success didn’t come without some struggle. Maggie has navigated intense periods of burnout over the last ten years and has learned that outsourcing and prioritizing her creativity are key to helping her overcome these phases.

This interview is honest, raw, and thought-provoking, and we really hope it resonates with you as much as it did with us!

In this episode, you’ll learn:

About how Maggie got started as a food blogger over 10 years ago.
What it was like for her to work a full-time job while growing her food blog.
What her goals are for her blog, and how she works through the comparison trap.
How she limits burnout after blogging for 10+ years.
Why she prioritizes outsourcing certain tasks for her business, and how she determines what to outsource.
Where she finds people to join her team.
How she approaches creating Chinese recipes for a Western audience.
Why it’s important for her to find a creative outlet outside of her blog.
What advice she has for someone in the early stages of food blogging.

Resources:

Omnivore’s Cookbook
Pinch of Yum’s Income Reports
WP Engine
Big Scoots
Chinese Homestyle Cookbook by Maggie Zhu
Upwork
We Study Billionaires: Wealth and Health with Jason Karp
Follow Maggie on Instagram, Facebook, and YouTube
Join the Food Blogger Pro Podcast Facebook Group

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This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.

If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

455: Creating Your Own Products and Adding a Revenue Stream with Barbara Hobart

The Food Blogger Pro Podcast

04/02/24 • 58 min

Developing your own product line, diversifying income streams, and increasing brand awareness with Barbara Hobart.

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Welcome to episode 455 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Barbara Hobart.

Creating Your Own Products and Adding a Revenue Stream

Barbara Hobart is a television writer and producer who also happens to work with food bloggers and other entrepreneurs to identify, create, and manufacture custom products.

In this interview, Bjork and Barbara chat about why food creators might consider selling their own products to generate new revenue streams and increase brand awareness. They walk through all of Barbara’s recommendations for how to develop, manufacture, and distribute a product, and what kinds of products tend to perform well for food creators.

We always love to chat about diversifying income streams on the podcast, and this is a great episode to get you thinking about how you might do that! Don’t miss it.

In this episode, you’ll learn:

More about her background as a television writer and producer in Hollywood and how she (accidentally!) got started creating products.
The importance of diversifying income as a creator.
How someone should know if they’re ready to build a physical product and/or a brand that sells products as a digital creator.
Her recommendations for how to easily create, manufacture, and ship a product.
Products that food creators might consider selling (and how to get started).
The difference between white-labeling something and creating a custom product.
What to know about food safety, insurance, and the importance of due diligence when selling your own food products.
Why selling your own products can help you control your bottom line.

Resources:

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This episode is sponsored by Clariti and CultivateWP. Learn more about our sponsors at foodbloggerpro.com/sponsors.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

452: YouTube, Meal Plans, and Business Growth with Nisha Vora

The Food Blogger Pro Podcast

03/12/24 • 56 min

Creating content for YouTube, developing meal plans for your community, and strategizing for growing your brand with Nisha Vora from Rainbow Plant Life.

Welcome to episode 452 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Nisha Vora from Rainbow Plant Life.

YouTube, Meal Plans, and Business Growth

Nisha Vora (who just so happens to be the YouTube Expert on Food Blogger Pro!) is back on the podcast this week to chat about all things YouTube, business growth, and meal plans!

Bjork and Nisha kick off the conversation with a deep dive into YouTube — YouTube shorts, longer-form videos, monetization on the platform, and more.

Nisha also recently launched Meal Plans by Rainbow Plant Life and shares more about the process of developing and marketing the meal plans, and what the future of Rainbow Plant Life might look like!

In this episode, you’ll learn:

How she prioritizes creating content for her different platforms (blog, YouTube, newsletter, and social media).
How her income varies between platforms.
Her current strategy around YouTube Shorts vs. long-form videos (and how monetizing differs between the two).
How she developed her meal plans product.
Why surveying her audience played such an important role in the development of her meal plans.
What meal plans version 2.0 might look like.
How she tested and promoted her meal plans.
How she continues to improve her skills as a content creator.
How she balances creating content and managing the business side of Rainbow Plant Life.
How she has grown the Rainbow Plant Life team.

Resources:

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This episode is sponsored by Memberful and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

The Secret to Generating Recurring Revenue with Bjork Ostrom

The Food Blogger Pro Podcast

09/19/24 • 36 min

The power of recurring revenue and breaking down key metrics for running a membership site with Bjork Ostrom

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Welcome to episode 480 of The Food Blogger Pro Podcast! This week, we’re excited to air the second episode of our mini-series with Memberful, in which Bjork discusses the ins and outs of membership sites and the power of recurring revenue.

The Secret to Generating Recurring Revenue with Bjork Ostrom

Tired of chasing after millions of followers? In this week’s podcast, Bjork spills the beans on how you can build a thriving business with just a small but dedicated community. He discusses the power of recurring revenue and how that can translate into stability for your business. He also breaks down some key business metrics that can help you track your progress and make smart decisions.

Let’s face it: Building a sustainable business isn’t about getting everyone on board. It’s about finding your tribe and serving them really well. This episode is a must-listen if you’re looking to grow your business in a more sustainable way!

Three episode takeaways:

You Don’t Need Millions of Followers: It’s a common misconception that you need millions of followers or subscribers to build a successful and profitable business. The reality is that even a small, dedicated community can be enough! By focusing on quality over quantity and building strong relationships with your audience, you can create a sustainable income stream that allows you to thrive.

Recurring Revenue is Key to Stability: One of the biggest advantages of membership sites is the predictable income they generate through subscription fees. This recurring revenue provides a stable foundation for your business, allowing you to focus on growth and improvement without constantly chasing new opportunities. Unlike one-time sales or advertising revenue, which can fluctuate, membership fees offer a reliable source of income.

Understand Your Business Metrics: To make informed decisions and evaluate the health of your business, it’s essential to track key metrics such as MRR (Monthly Recurring Revenue), churn rate, customer lifetime value, and customer acquisition cost. These metrics can help you understand your business’s performance, identify areas for improvement, and make strategic decisions.

Resources:

Thank you to our sponsor!

This episode is sponsored by Memberful. Learn more about our sponsors at foodbloggerpro.com/sponsors.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

449: Monetizing Through Bread, Courses, and a Food Blog with Matthew Duffy

The Food Blogger Pro Podcast

02/20/24 • 59 min

Diversifying income streams, working as a private celebrity chef, and scaling his food blog from 6,000 to 45,000 monthly page views in 5 months with Matthew Duffy.

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Welcome to episode 449 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Matthew Duffy.

Monetizing Through Bread, Courses, and a Food Blog

We first got to know Matthew when he joined Bjork for a 2-hour-long marathon Coaching Call as a Food Blogger Pro member. He started his career in food as a professional chef in Michelin-starred restaurants before becoming a private chef to a slew of celebrities. Since that time, Matthew has become an online food creator with his courses, social media accounts, and food blog (while also baking lots of bread and panettone on the side).

Since his Coaching Call last fall, Matthew has kept the FBP team updated on his progress with his site (spoiler alert: there has been a lot of progress!). One major win? His site traffic has grown from 6,000 monthly pageviews to over 45,000 in just 5 months!

In this interview, Matthew shares more about his professional background, why he decided to start sharing content on social media and his blog, more about his different streams of income, and lots more.

In this episode, you’ll learn:

More about Matthew’s background as a professional, celebrity, and private chef.
Why he started teaching about bread.
How he transitioned his career into the online space and prioritized Instagram.
How he has built his brand and business online while also growing his bakery business.
Why he decided to work with a brand management agency.
About his different streams of income (in-person and online classes, selling bread, AdSense, and affiliate marketing).
How he scaled from 6,000 monthly pageviews to 45,000 in 5 months.
Why he and his wife are focusing on the blog right now.

Resources:

MatthewJamesDuffy.com
Food Blogger Pro Coaching Calls
Bread: A Baker’s Book of Techniques and Recipes by Jeffrey Hamelman
Matty Matheson on Instagram
Teachable
Mijune Pak
Follow Matthew on Instagram, YouTube, and Facebook
Join the Food Blogger Pro Podcast Facebook Group

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This episode is sponsored by Clariti and CultivateWP. Learn more about our sponsors at foodbloggerpro.com/sponsors.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

441: FBP Rewind — Blogging with a Full-Time Job – How Focusing on SEO Led to $2,000 Monthly Earnings with Cree Carraway

The Food Blogger Pro Podcast

12/26/23 • 54 min

Focusing on SEO rather than social media, implementing keyword research, and sharing content authentically with Cree Carraway from Cooking With Bliss.

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Welcome to episode 441 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to our episode with Cree Carraway from Cooking With Bliss, which was part of our Blogging with a Full-Time Job series.

How Focusing on SEO Led to $2,000 Monthly Earnings

For today’s FBP Rewind episode, we’re bringing back our February 2022 interview with Cree Carraway.

From sharing content on her blog to working her full-time job to raising her family, Cree has a lot on her plate (both literally and figuratively!) all the time.

In this episode, you’ll hear how she strategically focused on SEO to increase her traffic and join an ad network, how she started doing keyword research, and what the impact of earning an income from her blog has been on her life. It’s an inspiring conversation that will encourage you to reflect and make progress on your own goals. Enjoy!

In this episode, you’ll learn:

Why Cree decided to launch her blog
When she decided to really focus on growing her blog’s traffic
What business lessons she has learned over the years
Why she decided to focus on SEO rather than social media
What it felt like to start earning money from her blog
How she started doing keyword research
How she balances her blog with her full-time job
How she narrowed her blog’s focus and started sharing content more authentically
How she’s been strategically growing her email list

Resources:

Cooking With Bliss
Mediavine
SEO for Food Blogs course – available for FBP members!
FBP Podcast Episodes with Casey Markee
Keysearch
Semrush
Cooking With Keywords
The Defined Dish
Follow Cree on Instagram and Pinterest
Join the Food Blogger Pro Podcast Facebook Group

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This episode is sponsored by Clariti and CultivateWP. Learn more about our sponsors at foodbloggerpro.com/sponsors.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started at foodbloggerpro.com/work-with-us.

If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

465: Creating a Subscription Platform for Your Food Blog with Jen Matichuk

The Food Blogger Pro Podcast

06/11/24 • 50 min

Monetizing through a membership as a food creator, choosing a subscription platform, and marketing a membership to your community with Jen Matichuk from Memberful.

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Welcome to episode 465 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jen Matichuk.

Creating a Subscription Platform for Your Food Blog

Are you tired of brand partnerships or navigating the Google algorithm? Have you ever considered starting a membership for your community? Then you won’t want to miss this podcast episode with Jen Matichuk from Memberful.

And yes, Memberful is a podcast sponsor, but this episode isn’t sponsored by them! We were just really excited to have an honest conversation about what it looks like to create a membership as a food creator, and how you might go about doing it, and Jen is the perfect person to cover this topic.

In this episode, Bjork and Jen chat about how to determine if a membership is the right option for your business, how to choose a subscription platform, how to predict if a subscription model will be successful for you, how to market content behind a paywall, and more!

In this episode, you’ll learn:

More about Jen’s career and how she ended up in her current role at Memberful.
The details behind the membership that Jen started with Rhett & Link.
The importance of researching and communicating with your audience before creating any new format of digital content.
How to choose a membership/subscription platform.
The behind-the-scenes of how and why Molly Baz came to start her membership site with Memberful.
How to play the numbers game to predict how successful a membership might be for you.
How to determine the price point and pricing structure for your membership.
How to shift your mindset around marketing a product that you made.
How to approach transitioning some of your content behind a paywall.

Resources:

Memberful
Rhett & Link
Mythical Society
Patreon
Rooster Teeth
Substack
Molly Baz
Wonderly
Jo Club
Discord
Connect with Jen via email
Connect with Jen on LinkedIn or Instagram
Join the Food Blogger Pro Podcast Facebook Group

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This episode is sponsored by Clariti and Memberful. Learn more about our sponsors at foodbloggerpro.com/sponsors.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

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FAQ

How many episodes does The Food Blogger Pro Podcast have?

The Food Blogger Pro Podcast currently has 501 episodes available.

What topics does The Food Blogger Pro Podcast cover?

The podcast is about Wordpress, Seo, Analytics, Marketing, Entrepreneurship, Podcast, Podcasts, Socialmedia and Business.

What is the most popular episode on The Food Blogger Pro Podcast?

The episode title '258: Uncorked - Conversations on Race and Wine with Julia Coney' is the most popular.

What is the average episode length on The Food Blogger Pro Podcast?

The average episode length on The Food Blogger Pro Podcast is 53 minutes.

How often are episodes of The Food Blogger Pro Podcast released?

Episodes of The Food Blogger Pro Podcast are typically released every 7 days.

When was the first episode of The Food Blogger Pro Podcast?

The first episode of The Food Blogger Pro Podcast was released on Jun 25, 2015.

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The Food Blogger Pro Podcast

Bjork Ostrom

Top 10 The Food Blogger Pro Podcast Episodes

FAQ

How many episodes does The Food Blogger Pro Podcast have?

What topics does The Food Blogger Pro Podcast cover?

What is the most popular episode on The Food Blogger Pro Podcast?

What is the average episode length on The Food Blogger Pro Podcast?

How often are episodes of The Food Blogger Pro Podcast released?

When was the first episode of The Food Blogger Pro Podcast?

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