465: Creating a Subscription Platform for Your Food Blog with Jen Matichuk

Monetizing through a membership as a food creator, choosing a subscription platform, and marketing a membership to your community with Jen Matichuk from Memberful.

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Welcome to episode 465 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jen Matichuk.

Creating a Subscription Platform for Your Food Blog

Are you tired of brand partnerships or navigating the Google algorithm? Have you ever considered starting a membership for your community? Then you won’t want to miss this podcast episode with Jen Matichuk from Memberful.

And yes, Memberful is a podcast sponsor, but this episode isn’t sponsored by them! We were just really excited to have an honest conversation about what it looks like to create a membership as a food creator, and how you might go about doing it, and Jen is the perfect person to cover this topic.

In this episode, Bjork and Jen chat about how to determine if a membership is the right option for your business, how to choose a subscription platform, how to predict if a subscription model will be successful for you, how to market content behind a paywall, and more!

In this episode, you’ll learn:

• More about Jen’s career and how she ended up in her current role at Memberful.
• The details behind the membership that Jen started with Rhett & Link.
• The importance of researching and communicating with your audience before creating any new format of digital content.
• How to choose a membership/subscription platform.
• The behind-the-scenes of how and why Molly Baz came to start her membership site with Memberful.
• How to play the numbers game to predict how successful a membership might be for you.
• How to determine the price point and pricing structure for your membership.
• How to shift your mindset around marketing a product that you made.
• How to approach transitioning some of your content behind a paywall.

Resources:

• Memberful
• Rhett & Link
• Mythical Society
• Patreon
• Rooster Teeth
• Substack
• Molly Baz
• Wonderly
• Jo Club
• Discord
• Connect with Jen via email
• Connect with Jen on LinkedIn or Instagram
• Join the Food Blogger Pro Podcast Facebook Group

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This episode is sponsored by Clariti and Memberful. Learn more about our sponsors at foodbloggerpro.com/sponsors.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.