452: YouTube, Meal Plans, and Business Growth with Nisha Vora

03/12/24 • 56 min

Creating content for YouTube, developing meal plans for your community, and strategizing for growing your brand with Nisha Vora from Rainbow Plant Life.

Welcome to episode 452 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Nisha Vora from Rainbow Plant Life.

YouTube, Meal Plans, and Business Growth

Nisha Vora (who just so happens to be the YouTube Expert on Food Blogger Pro!) is back on the podcast this week to chat about all things YouTube, business growth, and meal plans!

Bjork and Nisha kick off the conversation with a deep dive into YouTube — YouTube shorts, longer-form videos, monetization on the platform, and more.

Nisha also recently launched Meal Plans by Rainbow Plant Life and shares more about the process of developing and marketing the meal plans, and what the future of Rainbow Plant Life might look like!

In this episode, you’ll learn:

How she prioritizes creating content for her different platforms (blog, YouTube, newsletter, and social media).
How her income varies between platforms.
Her current strategy around YouTube Shorts vs. long-form videos (and how monetizing differs between the two).
How she developed her meal plans product.
Why surveying her audience played such an important role in the development of her meal plans.
What meal plans version 2.0 might look like.
How she tested and promoted her meal plans.
How she continues to improve her skills as a content creator.
How she balances creating content and managing the business side of Rainbow Plant Life.
How she has grown the Rainbow Plant Life team.

Resources:

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This episode is sponsored by Memberful and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Creating content for YouTube, developing meal plans for your community, and strategizing for growing your brand with Nisha Vora from Rainbow Plant Life.

Welcome to episode 452 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Nisha Vora from Rainbow Plant Life.

YouTube, Meal Plans, and Business Growth

Nisha Vora (who just so happens to be the YouTube Expert on Food Blogger Pro!) is back on the podcast this week to chat about all things YouTube, business growth, and meal plans!

Bjork and Nisha kick off the conversation with a deep dive into YouTube — YouTube shorts, longer-form videos, monetization on the platform, and more.

Nisha also recently launched Meal Plans by Rainbow Plant Life and shares more about the process of developing and marketing the meal plans, and what the future of Rainbow Plant Life might look like!

In this episode, you’ll learn:

How she prioritizes creating content for her different platforms (blog, YouTube, newsletter, and social media).
How her income varies between platforms.
Her current strategy around YouTube Shorts vs. long-form videos (and how monetizing differs between the two).
How she developed her meal plans product.
Why surveying her audience played such an important role in the development of her meal plans.
What meal plans version 2.0 might look like.
How she tested and promoted her meal plans.
How she continues to improve her skills as a content creator.
How she balances creating content and managing the business side of Rainbow Plant Life.
How she has grown the Rainbow Plant Life team.

Resources:

-----

This episode is sponsored by Memberful and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Previous Episode

451: Staying True to Yourself as a Content Creator with Katie Higgins from Chocolate Covered Katie

Navigating the evolution of online content creation, balancing SEO with creating content you love, and defining success for you with Katie Higgins from Chocolate Covered Katie.

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Welcome to episode 451 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Katie Higgins from Chocolate Covered Katie.

Staying True to Yourself as a Content Creator

Katie first started creating content online in 2006 and has been making a living from her food blog, Chocolate Covered Katie for a long time. In her first podcast interview (!!!) Katie shares openly about navigating the online content creation space for almost 20 years and how she has stayed true to herself throughout that time.

Katie has been very intentional about running her business in a way that prioritizes doing the things she loves — creating recipes, SEO, photography, FOOD, and letting go of the things she doesn’t — video, sponsored content, Instagram.

She has a really refreshing perspective on what success looks like and how she navigates imposter syndrome in the industry. We’ve been longtime followers of Katie and enjoyed getting a peek behind the scenes of her brand!

In this episode, you’ll learn:

How she first started creating content on the internet (on Xanga!).
How she started monetizing her site.
How she has persevered through all of the iterations of what it looks like to publish content online.
Why she prioritizes the parts of food blogging she likes (i.e. SEO) and doesn’t worry about the things that she doesn’t (i.e. video).
How she balances SEO with creating content she loves.
What success looks like for her right now (and how she deals with imposter syndrome).
Why she is working to make the user experience better on her site.
Why she’s chosen not to do sponsored content for her blog or social media accounts.

Resources:

Chocolate Covered Katie
Pinterest
Semrush
Vivid Vision
Follow Katie on Instagram and Facebook
Join the Food Blogger Pro Podcast Facebook Group

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This episode is sponsored by Clariti and CultivateWP. Learn more about our sponsors at foodbloggerpro.com/sponsors.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started at foodbloggerpro.com/work-with-us.

If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Next Episode

453: Balancing a Full-time Job and Your Food Blog with Vincent DelGiudice

Transitioning careers, deciding not to take your blog full-time, and using your blog as a business card with Vincent DelGiudice from Always From Scratch.

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Welcome to episode 453 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Vincent DelGiudice from Always From Scratch.

Balancing a Full-time Job and Your Food Blog

We first met Vinny when he joined Bjork for a Coaching Call in 2023. He is on the podcast this week to chat more about his career journey — including how he made the leap from working as a full-time speech-language pathologist to where he is now.

Vinny started his blog, Always From Scratch, in 2019 and has had lots of success in that short amount of time — including qualifying for Mediavine and reaching over 100,000 followers on Instagram. While he contemplated taking his site full-time last year, he has since decided to hold off and shares more about his decision-making process in this interview.

Vinny and Bjork chat about balancing a full-time job with your blog, how you can use your blog as a “business card” for other job opportunities, and how to create a work-life that fills your cup.

In this episode, you’ll learn:

What’s changed since Vinny’s Coaching Call with Bjork in the last 6 months.
Why Vinny decided not to take his blog full-time (yet!).
How he used his blog and Instagram account to get himself a full-time job in this industry.
How he balances his full-time job, his blog, and his family.
How to mentally justify the early days of blogging, when you’re spending lots of time on something without yet making an income.
How qualifying for Mediavine and reaching 100,000+ followers on Instagram changed his mindset.
What advice he has for someone looking to make the transition into running their blog full-time.
How to approach your work tasks to make help you be “gas tank full.”

Resources:

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This episode is sponsored by Clariti and CultivateWP. Learn more about our sponsors at foodbloggerpro.com/sponsors.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

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