452: YouTube, Meal Plans, and Business Growth with Nisha Vora

Creating content for YouTube, developing meal plans for your community, and strategizing for growing your brand with Nisha Vora from Rainbow Plant Life.

Welcome to episode 452 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Nisha Vora from Rainbow Plant Life.

YouTube, Meal Plans, and Business Growth

Nisha Vora (who just so happens to be the YouTube Expert on Food Blogger Pro!) is back on the podcast this week to chat about all things YouTube, business growth, and meal plans!

Bjork and Nisha kick off the conversation with a deep dive into YouTube — YouTube shorts, longer-form videos, monetization on the platform, and more.

Nisha also recently launched Meal Plans by Rainbow Plant Life and shares more about the process of developing and marketing the meal plans, and what the future of Rainbow Plant Life might look like!

In this episode, you’ll learn:

• How she prioritizes creating content for her different platforms (blog, YouTube, newsletter, and social media).
• How her income varies between platforms.
• Her current strategy around YouTube Shorts vs. long-form videos (and how monetizing differs between the two).
• How she developed her meal plans product.
• Why surveying her audience played such an important role in the development of her meal plans.
• What meal plans version 2.0 might look like.
• How she tested and promoted her meal plans.
• How she continues to improve her skills as a content creator.
• How she balances creating content and managing the business side of Rainbow Plant Life.
• How she has grown the Rainbow Plant Life team.

Resources:

• Rainbow Plant Life
• 302: Growth Strategies – Growing Your Brand on YouTube and Beyond with Nisha Vora
• Digiday
• Meal Plans by Rainbow Plant Life
• ConvertKit
• Eisenhower Matrix
• Follow Nisha on Instagram and YouTube
• Join the Food Blogger Pro Podcast Facebook Group

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This episode is sponsored by Memberful and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.