133: Optimizing Your Food Blog's SEO with Casey Markee

01/16/18 • 74 min

Voice searches, nofollow links, featured snippet mismatches, and on-page optimization with Casey Markee.

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Welcome to episode 133 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Casey Markee about the changing landscape for online searches, recipe cards, and more.

Optimizing Your Blog’s SEO

We’re so excited to welcome FBP SEO Expert, Casey Markee, back to the podcast today! At his company Media Wyse, Casey handles site audits for algorithm and rank issues, spammy structured markup actions, and unnatural link issues for food blogs, and he is one of our go-to resources for all things recipe SEO.

SEO can be confusing, but this episode will help you understand nofollow links, optimization (both on-page and off-page), the mobile-first index, and more. So grab a pencil and paper, and let’s jump in!

In this episode, Casey shares:

How he got into food and recipe SEO
Why SEO is important
What on-page optimization means and why it’s different from off-page optimization
When you should use nofollow links
What the mobile-first index is
When long-form and short-form content is best
What recipe cards and the mobile carousel is
What JSON-LD is

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

Thanks to our Reviewer of the Week, Gaby from Veggie World Recipes! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

Voice searches, nofollow links, featured snippet mismatches, and on-page optimization with Casey Markee.

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Welcome to episode 133 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Casey Markee about the changing landscape for online searches, recipe cards, and more.

Optimizing Your Blog’s SEO

In this episode, Casey shares:

How he got into food and recipe SEO
Why SEO is important
What on-page optimization means and why it’s different from off-page optimization
When you should use nofollow links
What the mobile-first index is
When long-form and short-form content is best
What recipe cards and the mobile carousel is
What JSON-LD is

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

Thanks to our Reviewer of the Week, Gaby from Veggie World Recipes! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

Previous Episode

132: Perfecting Your Story and Your Brand with Laurie Buckle

Why your story is important to your brand, how to figure out your brand position, and how to find information about your audience with Laurie Buckle.

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Welcome to episode 132 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Laurie Buckle from CookIt Media about the importance of the story behind your brand.

Perfecting Your Story and Your Brand

Laurie has an acute understanding of the power of story. Your brand’s story is the reason why your brand exists, and it helps facilitate a connection with your readers that creates loyalty throughout your blogging career.

Over at CookIt Media, Laurie helps bloggers solidify their stories and brands. She believes that story is the best communication tool that you can use, and she’s here to speak about how you can discover and perfect your own brand’s story.

In this episode, Laurie shares:

Why stories are so important
How she got started with CookIt Media
What your brand position is
How to find information about your audience
How to determine your target audience

Resources:

Tasty Pins
118: How Discovering Your Brand Can Help You Grow with Gaby Dalkin
Meredith
093: How Finding a Niche Transformed a Business with Meggan Hill from Culinary Hill
CookIt Media
Work with CookIt Media
Enter the CookIt Consulting Intro Giveaway! Leave a comment on this episode’s blog post or leave a review of our podcast on iTunes, screenshot your review, and send it to [email protected]. The deadline is January 31, 2018.

If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

Next Episode

134: FBP Rewind: Creating Success with Sally McKenney

Comparison, how to juggle a blog and a full-time job, and cookbook deals with Sally McKenney.

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Welcome to episode 134 of the Food Blogger Pro podcast! This episode is a special FBP Rewind episode where we’re rewinding to one of our first and most popular episodes with Sally McKenney from Sally’s Baking Addiction.

Creating Success

If you haven’t been over to Sally’s Baking Addiction yet, you are certainly missing out. Sally creates baked goods to swoon over - from cheesecake to brownies to pies, and everything you can imagine with funfetti. She’s also a whiz when it comes to blog success. Sally took her blog from zero to hero (read: full time job) in just two years. She is now the author of three cookbooks, Sally’s Baking Addiction, Sally’s Candy Addiction, and Sally’s Cookie Addiction.

If you dream of taking your hobby blog to full-time status, this episode is not to be missed!

In this episode, Sally shares:

Why comparing your baby blog to the big guns is not a good strategy
What she attributes to her rapid success (hint: it’s not luck!)
How she juggled her full-time job and growing her food blog
How she got a cookbook deal - and kept up her blog while writing it
Where her traffic comes from
And the advice she would give herself back when she started her blog

Resources:

Thanks to our Reviewer of the Week, Theodore Leaf from theodoreleaf.com! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].