The Marketing Word We Avoid
02/26/25 • 12 min
Discover the secrets behind transforming your gym or studio business as I, Isaac Coleman, unravel the complexities of marketing that might hold you back. With insights drawn from my extensive experience in the sports and entertainment industry, I'll challenge the stigmas surrounding marketing and explain why it's not the taboo it once was. You’ll gain a fresh perspective on how understanding different types of marketing agencies can empower gym owners to achieve sustainable growth and success.
Consider the once-dreaded word "sales"—now picture marketing wearing the same cloak of misunderstanding. Through personal stories, including a critical client experience, I shed light on why clear communication and the adoption of warm marketing strategies are indispensable. Marketing isn’t just about quick fixes; it’s about building long-term relationships and fostering trust, much like the bond between a personal trainer and their clients. Together, we'll navigate the tension between cost-effective solutions and value-driven approaches to help you create a robust lead generation model.
Imagine marketing relationships as crucial partnerships akin to those you build in your gym community. Performance-based marketing models, while sometimes costly, can be powerful allies in your growth journey. I'll share my insights on evaluating the role of freelancers and the significance of choosing marketers who align with your vision. Trust and communication are foundational, with parallels drawn between marketers and gym trainers, guiding you to turn marketing into a strategic force that bolsters community building and paves the way for your business's success. Join me as we redefine the role of marketing in your entrepreneurial path.
Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/
Discover the secrets behind transforming your gym or studio business as I, Isaac Coleman, unravel the complexities of marketing that might hold you back. With insights drawn from my extensive experience in the sports and entertainment industry, I'll challenge the stigmas surrounding marketing and explain why it's not the taboo it once was. You’ll gain a fresh perspective on how understanding different types of marketing agencies can empower gym owners to achieve sustainable growth and success.
Consider the once-dreaded word "sales"—now picture marketing wearing the same cloak of misunderstanding. Through personal stories, including a critical client experience, I shed light on why clear communication and the adoption of warm marketing strategies are indispensable. Marketing isn’t just about quick fixes; it’s about building long-term relationships and fostering trust, much like the bond between a personal trainer and their clients. Together, we'll navigate the tension between cost-effective solutions and value-driven approaches to help you create a robust lead generation model.
Imagine marketing relationships as crucial partnerships akin to those you build in your gym community. Performance-based marketing models, while sometimes costly, can be powerful allies in your growth journey. I'll share my insights on evaluating the role of freelancers and the significance of choosing marketers who align with your vision. Trust and communication are foundational, with parallels drawn between marketers and gym trainers, guiding you to turn marketing into a strategic force that bolsters community building and paves the way for your business's success. Join me as we redefine the role of marketing in your entrepreneurial path.
Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/
Previous Episode
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Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/
The Fit to Grit Cast - The Marketing Word We Avoid
Transcript
You hear the word marketing and the first thing that comes to mind is you go and you get a car . You're afraid of getting that sleazy salesman that's going to try to hike up the price . I mean , I know , I've gone through it . Why marketing has become such a taboo word is because of that . Welcome everyone to the first episode of the Gym Break Podcast , where Isaac Coleman , y
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