Audience Insight Tools

12/07/21 • 25 min

1 Listener

Audience Insight Tools Daniel and Ciaran explore must-have tools for better marketing audience intelligence. These free tools will help you uncover who your website audience is and what they are interested in. Get a greater depth of understanding and clarity than your standard analytics can give you. Discover exactly what your audience do while on your website. Digital Marketing Toolkit UpdateWe all know that digital marketing can be complicated. There are so many tools, and it's hard to know which ones you should use. Our will help make navigating the marketing world easier and more effective for you. This toolkit has been put together by us after years of experience working with businesses of all sizes. It includes all-out favourite Google Chrome extensions and apps as well as some awesome free online resources you won't want to miss. We also announce our new, not to be missed, free monthly event. Make sure you have to ensure you get your invite. Useful Links Consent Permission Optimisation Podcast episode Usercentrics Quantcast Measure: Audience Intelligence Choice consent management tool Descript Audio and Video Editor Bing Webmaster Tools Microsoft Clarity SparkToro YouGov Think With Google Get Our Updated Digital Marketing Toolkit Subscribe to our Email Newsletter

Previous Episode

Is Social Media A Toxic Ingredient?

Earlier this week, ethical and global cosmetics brand Lush announced their intention to shut down their activity on multiple social media platforms. “The global Lush brand will be turning its back on Instagram, Facebook, TikTok and Snapchat until the platforms take action to provide a safer environment for users. This policy is rolling out across all the 48 countries where Lush operates. “ In the wake of this news, Daniel and Ciaran discuss ‘Is Social Media Toxic?” exploring different angles to the debate. For those who decide it is, what could or should be done about it? We invite listeners to get in touch with their perspectives? What are your thoughts on this subject and how is your organisation or brand intending to work the marketing mix in the current marketing environment going into 2022 and beyond. Listen in and join in the debate. Useful links Lush Press Announcement Understanding Negativity Bias Facebook Experiments into Negativity and Positivity Wall Street Journal article on leaked Social Media research Instagram’s response to the above Wall Street Journal Article CIM IAB Code of Ethics BIMA

Next Episode

Digital Marketing Skills Benchmark 2022

The skills required to succeed in digital marketing are constantly changing, which makes it very hard to keep up with all of these changes. So how is the marketing industry coping with developing and learning all these new skills? Daniel walks us through what Target Internet's Digital Skills Benchmark results tell us about the state of digital marketing at the start of 2022. Published in partnership with the Chartered Institute of Marketing, the 2022 edition of this report has some interesting findings. With data collated from thousands of marketers across the world, it helps us all understand our skill and knowledge gaps more clearly than ever before. Listen in for the answers and find out what the benchmark level is among your level of seniority and discover how different sectors of our industry have performed. Also under discussion, could Ciaran carry off being completely bald? We also explore, if Daniel and Ciaran were being chased by a Tiger, who would get eaten? Useful Links If you would like to benchmark your own performance you can. It only takes around 30 minutes. If you manage a team of marketing professionals, we are inviting teams of up to 30 people to benchmark their whole team (Usually we limit this to just 10.) To take advantage of this unique offer for podcast listeners, just mention you listen to the podcast in the Subscribe to our