The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams. Save Cybr Donut! - 150: Wias Issa, CEO of Ubiq Security, on how Ubiq’s GTM for their API encryption for developers

150: Wias Issa, CEO of Ubiq Security, on how Ubiq’s GTM for their API encryption for developers

08/09/22 • 40 min

The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams. Save Cybr Donut!

On today’s episode, I sat down with Wias Issa, CEO and founder of Ubiq Security, to discuss the genesis of his product and how he has tailored both the product itself and its messaging based on listening to what his consumers were asking for.

Wias is a great example of someone who listened to his customers and developed a solution they were asking for in a market that sorely needed it.

When cybersecurity gets technical and complicated, Wias brings it down to earth and simplifies the process, showing you what to focus on, what to ignore, and how to find the best engineers, product developers and team members to make your product the best it can be.

You’ll Learn:

Why a Killer Story for one group may work for one group but not another, and how to tailor it for the audience you’re targeting.
How to simplify your messaging to feel more accessible to the average consumer you serve.
The importance of listening to your consumer in order to tailor your messaging so that they ask less questions and understand quickly what you are about.
What makes an innovative, in-demand prospective engineer or product developer, where to find them, and how to vet them and hire the best people.

If you are a sales leader at a startup, or you're in the sales team, and you're searching for your repeatable scalable sales process to grow sales faster, then please get in touch with me at [email protected] or you can also go to my site at www.unstoppable.do.
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Wias is a great example of someone who listened to his customers and developed a solution they were asking for in a market that sorely needed it.

You’ll Learn:

Why a Killer Story for one group may work for one group but not another, and how to tailor it for the audience you’re targeting.
How to simplify your messaging to feel more accessible to the average consumer you serve.
The importance of listening to your consumer in order to tailor your messaging so that they ask less questions and understand quickly what you are about.
What makes an innovative, in-demand prospective engineer or product developer, where to find them, and how to vet them and hire the best people.

Support the show

Previous Episode

149: A break down of two more companies’ answers to “What We Do” and how they could improve them

Two more companies answer the question “What does your company do?” We break down their responses and offer ideas for how they could have answered the question better.

We are asked about it a lot. “What does your company do?” Unfortunately, too many times our answers are less than stellar. Too many times we use buzzwords and bore our audience. Too many times we confuse our prospect and when that happens we miss a prime opportunity to rise above the noise and be memorable.

But, the good news is there is a simple framework to use that works. The other week we went over the framework of answering these questions, and in this episode we are going over real examples to show how effective it can be.

You’ll Learn:

The critical question your “What I do” statement must answer if you want to hold your audience’s interest.
Why it’s essential that this statement strikes a balance between the customer problem and solution—and how to do that.
How to take the question mark out of your customer’s mind when you describe your product, and how this helps conversion and engagement.
Where to find more emotional words that you can add to your marketing, and why it’s essential that you do.

Support the show

Next Episode

151: Ayal Yogev, CEO and Co-Founder of Anjuna: What's more important... product or sales?

In this episode, I sit down with Ayal Yogev, CEO and Co-founder of Anjuna to discuss confidential computing and their role in creating additional layers of protection in the cloud.

We also dig into how Anjuna were able to look into the market, recognize the gaps in cloud-based security systems and provide one that filled in the blanks and upleveled existing solutions.

Ayal looks at where cloud-based computing is heading, including a vision of a hybridized cloud system where users can work across various cloud platforms at once.

You’ll Learn:

Why distribution is the key to success in the cybersecurity market, and how to ensure yours is dialed in.
The problems faced by companies who move their workload into the cloud, and how hardware vendors built a solution to prevent that.
A security loophole that allowed Apple to turn down the FBI’s request for full access to their data catalog. Hint: They don’t have the data to begin with.

Support the show