We're Back with Season Two

05/26/20 • 4 min

After a great first season, The Experiential Table is back with Season Two!
We're kicking things off with a line up filled with savvy food business owners, experiential experts, and more. This season was recorded during COVID-19, so we’ll also be diving into online experiences, and how you can engage your target consumer through digital channels.
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And if you want to give this new podcast the boost that it needs, please rate and review. It takes less than a minute and can really help this podcast reach more people like you. Thanks so much - it means a lot to us!

HELPFUL LINKS:

Join The Experiential Table Facebook group
Get to know Hidden Rhythm on Instagram

Thanks so much for listening! Connect with me on Instagram (@culinarycynthia) and let me know how you enjoyed this episode. I'd love to hear from you!

HELPFUL LINKS:

Join The Experiential Table Facebook group
Get to know Hidden Rhythm on Instagram

Thanks so much for listening! Connect with me on Instagram (@culinarycynthia) and let me know how you enjoyed this episode. I'd love to hear from you!

Previous Episode

The Power of Scent with Leigh Winters

The best experiential events engage ALL five senses, but more often than not, a few of these senses are neglected. Can you guess which ones?

Well, what if I told you that you might just be ignoring the most POWERFUL sense of them all?

Today we’re talking with neuroscientist Leigh Winters to learn all about the power of scent and why it just might be the most important sense for your experience.

Not only is Leigh a neuroscientist but she’s also a natural beauty expert, certified aromatherapist, and founder of her own line, Leigh Winters Beauty.

I’ve gotten to know Leigh through our events in San Francisco and actually worked with her on an aromatherapy meditation for a brand activation we designed and produced. Needless to say, Leigh knows her stuff and I couldn’t help but want to pick her brain about scent as it relates to experience.

Get ready for a little bit of science and a whole lot of inspiration to make your events more impactful and memorable through the use of scent.

Subscribe, Rate & Review:

Are you subscribed to The Experiential Table? If you loved all that you learned in this episode and don’t want to miss our next one, then subscribe!
And if you want to give this new podcast the boost that it needs, please rate and review. It takes less than a minute and can really help this podcast reach more people like you. Thanks so much - it means a lot to us!
Episode Highlights:

Our FREE guide: 10 Simple Ways to Maximize Event ROI [1:45]
Getting to know Leigh Winters [2:49]
The science behind scent [9:35]
How scent impacts memories [16:48]
Examples of brands utilizing scent [18:26]
Recommended scents for different experiences [24:33]
The future of scent marketing [31:50]
The most important element of an experience (hint hint, it's not scent!) [41:00]

Helpful Links:

Thanks so much for listening! Connect with me on Instagram (@culinarycynthia) and let me know how you enjoyed this episode. I'd love to hear from you!

Next Episode

How to Staff Your Event Like a Pro with Jessica Shields

If you're a brand owner then you know that your brand is your baby. And, chances are you've been the face of your brand at practically every demo and trade show...and maybe still are? If you're looking to scale your events team beyond yourself, this episode has your name ALL over it.

I am so excited to be chatting with our guest, Jessica Shields, founder of Health and Fitness Activations. Her Austin-based agency connects health and fitness-related brands with their target consumers through demos and events nationwide. Jessica boasts an impressive client roster including Perfect Bar, Kodiak Cakes, and more.

In this episode, Jessica is sharing her top tips to help you get the right people representing your brand at any event. She is incredibly passionate about this topic, so get your pen and paper ready. This episode is filled with a wealth of information that you can put into action for your brand right now.
SUBSCRIBE & REVIEW:

In this episode, Jessica shares so much valuable information including:

How to find the right brand ambassadors for your activation
Red flags to look out for when hiring
The most effective way to train
How to set measurable goals for your staff

HELPFUL LINKS:

Connect with Health and Fitness Activations: Website, Instagram, Facebook, LinkedIn, Twitter
Join The Experiential Table Facebook group
Read our Episode Transcript
Get to know Hidden Rhythm on Instagram

Thanks so much for listening! Connect with me on Instagram (@culinarycynthia) and let me know how you enjoyed this episode. I'd love to hear from you!