Robert Kozinets: Influencer 101

09/12/19 • 43 min

Episode Fourteen of Season Two. We interview Robert Kozinets. Robert is the Jayne and Hans Hufschmid Chair in Strategic Public Relations and Business Communicationat USC Annenberg and teaches a class about influencer marketing. Rob has studied the topic since the early days of the internet and is currently writing the first ever college textbook on influencer relations. But don’t let the fact that Rob is a professor put you off; this is not a lecture.

Part one of a special two-part interview.

A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Part one of a special two-part interview.

A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Previous Episode

News from YouTube?

Minisode Thirteen of Season Two. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon discusses a recent survey that shows more teens get their news from YouTube than from traditional news media.

A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Next Episode

Robert Kozinets: Influencer 201

Episode Fifteen of Season Two. Part two of our special two-part interview with Robert Kozinets.

Robert is theJayne and Hans Hufschmid Chair in Strategic Public Relations and Business Communicationat USC Annenberg and teaches a class about influencer marketing. Rob has studied the topic since the early days of the internet and is currently writing the first ever college textbook on influencer relations.

In this part, Rob gives takes a deep dive into influencer relations across platforms and countries and shares his predictions for the future.

A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/