The Work-Life Challenge with NielsenIQ’s Nicole Collida Davis & Jennie Bell
05/14/25 • 46 min
The CPG Guys are joined in this episode by Nicole Collida Davis, Managing Director & SVP US National Accounts and Jennie Bell Managing Director & SVP US Global Clients at NielsenIQ, the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. Today NIQ has operations in 95+ countries representing 97% of the world’s GDP. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full ViewTM.
Find Nicole on LinkedIn at: http://linkedin.com/in/nicolecollida
Find Jennie on LinkedIn at: http://linkedin.com/in/jennie-bell-a27568b
Find NielsenIQ Media online at: http://nielseniq.com
Nicole & Jennie answers these questions:
- Let me ask the obvious - what does a day in the life of each of you look like?
- What does the word work life balance mean to you?
- How do you both bring a sense of balance in your lives and get some ‘me time’
- What are day to day challenges you’ll deal with in just getting it all done?
- How do you deal with away from home business travel?
- What does vacation travel mean to you? Do you get away? What’s your next getaway?
- Let’s talk the world of business leaders you two are. How do you practice wellness and balance and what you learn in your own lives - in your day job?
- What advice would you give other CPG parents listening to this episode ?
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signup
Subscribe to Mass Market Retailers here:
https://massmarketretailers.com/#/portal/signup
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
The CPG Guys are joined in this episode by Nicole Collida Davis, Managing Director & SVP US National Accounts and Jennie Bell Managing Director & SVP US Global Clients at NielsenIQ, the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. Today NIQ has operations in 95+ countries representing 97% of the world’s GDP. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full ViewTM.
Find Nicole on LinkedIn at: http://linkedin.com/in/nicolecollida
Find Jennie on LinkedIn at: http://linkedin.com/in/jennie-bell-a27568b
Find NielsenIQ Media online at: http://nielseniq.com
Nicole & Jennie answers these questions:
- Let me ask the obvious - what does a day in the life of each of you look like?
- What does the word work life balance mean to you?
- How do you both bring a sense of balance in your lives and get some ‘me time’
- What are day to day challenges you’ll deal with in just getting it all done?
- How do you deal with away from home business travel?
- What does vacation travel mean to you? Do you get away? What’s your next getaway?
- Let’s talk the world of business leaders you two are. How do you practice wellness and balance and what you learn in your own lives - in your day job?
- What advice would you give other CPG parents listening to this episode ?
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signup
Subscribe to Mass Market Retailers here:
https://massmarketretailers.com/#/portal/signup
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Previous Episode
Travel Hub Retail Media with WHSmith North America Media Network's Alison O'Keefe
The CPG Guys are joined in this episode by Alison O'Keefe, Partnership Director at WHSmith North America Media Network, Powered by SMG. WHS Media is the first-ever in-store travel Retail Media Network, connecting brands to consumers across travel hubs in North America.
Find Alison on LinkedIn at: https://www.linkedin.com/in/alison-o-keefe-42b1a830/
Find WHSmith Media on LinkedIn at: https://www.linkedin.com/company/whsmith-north-america-media-network/
Find WHSmith Media online at: https://smg.team/en-us/retailers/whs-media/
Alison answers these questions:
- What are some of the biggest challenges brands face when trying to engage consumers in travel hubs?
- How do you see the role of physical retail media evolving in an increasingly digital advertising landscape?
- Why did WHSmith choose to partner with SMG in launching a media platform?
- How does WHSmith differentiate its media network from other retail media networks in the travel space?
- What are the core solutions that you offer brands to engage consumers in your physical retail locations?
- What types of brands or advertisers see the most success when partnering with WHSmith’s media network? Is it all about endemic advertising?
- Can you share any recent success stories of brands leveraging WHSmith’s retail media network effectively?
- What advice would you give to companies looking to create meaningful partnerships within the WHSmith ecosystem?
- How does WHSmith’s media network measure and report on ad effectiveness for partners?
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signup
Subscribe to Mass Market Retailers here:
https://massmarketretailers.com/#/portal/signup
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Next Episode
Shaping Nutritional Wellness with Plane Crash Survivor and Lucky Energy CEO Richard Laver
The CPGGUYS are joined in this episode by Delta 181 plane crash survivor from 1985 and now founder/CEO of the nutritional wellness brand Lucky Energy. This is the story of resilience, tenacity, courage and curiosity. Laver's daughter, Kate, had cerebral palsy and couldn't eat solid foods. He created a plant-based protein shake, which led to the founding of Kate Farms and then inspired by being a survivor - Lucky Energy.
Find Richard Laver on Linkedin at : https://www.linkedin.com/in/richard-laver-38268616/
Find Lucky Energy on Linkedin at : https://www.linkedin.com/company/lucky-beverage-co/
Find Lucky Energy online at : https://luckybevco.com/
Here's what we asked him :
- Let’s get to know you. Take us through your life story summary and why Lucky energy was founded. What leadership principles have you anchored your career on?
- Take us through the portfolio of the company and your innovation approach. What’s new for 2025?.
- How are you looking at Omnichannel holistically and coaching your teams on building for an always-on 360 consumer?
- You are up against stiff larger competitors with deep media pockets - how do you match up here and become the challenger that is fast-growing?
- Startups - fun and not so much. What challenges have you encountered, and how have you mitigated them?
- Who is your target consumer, and how do you follow them and provide for them? Why is your brand attractive for them vs others in the crowded category?
- What is advice you would share for others looking to start the next CPG brand?
- What trends are you following these days?
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/
Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signup
Subscribe to Mass Market Retailers here:
https://massmarketretailers.com/#/portal/signup
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
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