181: Grow an Online Yoga Business with Nikki Naab-Levy
08/17/20 • 55 min
The Connected Yoga Teacher Podcast
181: Grow an Online Yoga Business with Nikki Naab-Levy
Description:
In recent times, many of us have had to make the leap to shift our businesses online. Whether it's creating the foundation to sell online classes or courses, or figuring out what to share on social media or the videos to put up on YouTube, most of us could do with a little help. Nikki Naab-Levy has some insights on how we can leverage the online space in our yoga business to bring yoga to more people and grow our businesses at the same time.
Nikki Naab-Levy is a Pilates teacher and certified functional strength coach with over 10 years of experience helping clients build strength and overcome injury. Apart from her work with fitness and movement, Nikki also provides business consulting and copy writing services for movement teachers, particularly yoga and pilates teachers, to help them build their businesses and get better at marketing. Nikki Naab-Levy runs her movement-based business almost 100% online, and she has some great insights about what it takes to transition your yoga business to the virtual world.
If you are asking, “How can I stand out online when we’re all teaching the same thing?”, “What should I post on social media?” and “How can I get past the fear of putting myself out there?” - Nikki has some answers for you. Shannon and Nikki also discuss figuring out which online products to offer or which workshops will sell best, and the technology needed to run a successful yoga business online. (Hint: you don’t need fancy tech to be successful!)
Key Takeaways:
[6:34] Shannon introduces her guest for this episode - Nikki Naab-Levy.
[7:43] What does Nikki do and who does she do it?
[11:42] What was Nikki's journey in taking her business online?
[15:09] Nikki's strategy is to build relationships with people over a long period of time. She explains how she has done this authentically over time.
[17:48] Nikki's other strategy was to get into Facebook groups and help people.
[20:30] Building relationships with potential clients is like dating!
[21:35] Why is email marketing more powerful than social media?
[24:33] Getting your business online is a lot of trial-and-error to figure out what works.
[25:25] Why does Nikki feel more confused now than she did four years ago?
[28:50] What are some things that Nikki knows now that she wishes she had known from the beginning?
[30:30] Part of Nikki's branding is ... fishnets! How did she come up with that idea?
[35:30] If Nikki could choose only one platform for video, what would it be?
[38:13] What content should you start with to begin building your audience?
[43:40] Nikki has some final bits of advice for someone looking to move their business online.
[47:44] Follow Nikki online via her website, and check her out on social media.
[50:23] Shannon shares some of her key takeaways. What were yours?
Links:
- Nikki Naab-Levy
- Nikki Naab-Levy on Instagram (Fitness), Instagram (Marketing) and YouTube
- The Mentor Sessions Podcast with Francesca Cervero Episode 065: Marketing for Yoga Teachers with Nikki Naab-Levy
- How to Create Professional Looking Video with an Iphone, by Nikki Naab-levy
- The Connected Yoga Teacher Podcast Episode 100: Cultivating a Community of Professional Peers with Linda Sparrowe
- The Connected Yoga Teacher Podcast Episode 179: Get Confident with Video with Alicia Berruti
- Yoga for Pelvic Health Teacher Training
- Work with Shannon
Gratitude to our Sponsor Schedulicity
Quotes from this episode:
"If people can't understand what you're saying, then they don't understand how to use the information or how you can help them." - Nikki
"I very quickly realized I need a network to be successful." - Nikki
"The best way you can get on someone's radar in a positive way is to show up and be helpful." - Nikki
"Instagram isn't where my money is. Email is." - Nikki
The Connected Yoga Teacher Podcast
181: Grow an Online Yoga Business with Nikki Naab-Levy
Description:
In recent times, many of us have had to make the leap to shift our businesses online. Whether it's creating the foundation to sell online classes or courses, or figuring out what to share on social media or the videos to put up on YouTube, most of us could do with a little help. Nikki Naab-Levy has some insights on how we can leverage the online space in our yoga business to bring yoga to more people and grow our businesses at the same time.
Nikki Naab-Levy is a Pilates teacher and certified functional strength coach with over 10 years of experience helping clients build strength and overcome injury. Apart from her work with fitness and movement, Nikki also provides business consulting and copy writing services for movement teachers, particularly yoga and pilates teachers, to help them build their businesses and get better at marketing. Nikki Naab-Levy runs her movement-based business almost 100% online, and she has some great insights about what it takes to transition your yoga business to the virtual world.
If you are asking, “How can I stand out online when we’re all teaching the same thing?”, “What should I post on social media?” and “How can I get past the fear of putting myself out there?” - Nikki has some answers for you. Shannon and Nikki also discuss figuring out which online products to offer or which workshops will sell best, and the technology needed to run a successful yoga business online. (Hint: you don’t need fancy tech to be successful!)
Key Takeaways:
[6:34] Shannon introduces her guest for this episode - Nikki Naab-Levy.
[7:43] What does Nikki do and who does she do it?
[11:42] What was Nikki's journey in taking her business online?
[15:09] Nikki's strategy is to build relationships with people over a long period of time. She explains how she has done this authentically over time.
[17:48] Nikki's other strategy was to get into Facebook groups and help people.
[20:30] Building relationships with potential clients is like dating!
[21:35] Why is email marketing more powerful than social media?
[24:33] Getting your business online is a lot of trial-and-error to figure out what works.
[25:25] Why does Nikki feel more confused now than she did four years ago?
[28:50] What are some things that Nikki knows now that she wishes she had known from the beginning?
[30:30] Part of Nikki's branding is ... fishnets! How did she come up with that idea?
[35:30] If Nikki could choose only one platform for video, what would it be?
[38:13] What content should you start with to begin building your audience?
[43:40] Nikki has some final bits of advice for someone looking to move their business online.
[47:44] Follow Nikki online via her website, and check her out on social media.
[50:23] Shannon shares some of her key takeaways. What were yours?
Links:
- Nikki Naab-Levy
- Nikki Naab-Levy on Instagram (Fitness), Instagram (Marketing) and YouTube
- The Mentor Sessions Podcast with Francesca Cervero Episode 065: Marketing for Yoga Teachers with Nikki Naab-Levy
- How to Create Professional Looking Video with an Iphone, by Nikki Naab-levy
- The Connected Yoga Teacher Podcast Episode 100: Cultivating a Community of Professional Peers with Linda Sparrowe
- The Connected Yoga Teacher Podcast Episode 179: Get Confident with Video with Alicia Berruti
- Yoga for Pelvic Health Teacher Training
- Work with Shannon
Gratitude to our Sponsor Schedulicity
Quotes from this episode:
"If people can't understand what you're saying, then they don't understand how to use the information or how you can help them." - Nikki
"I very quickly realized I need a network to be successful." - Nikki
"The best way you can get on someone's radar in a positive way is to show up and be helpful." - Nikki
"Instagram isn't where my money is. Email is." - Nikki
Previous Episode
180: Sticky Note Secret for More Students with Shannon Crow
The Connected Yoga Teacher Podcast
180: Sticky Note Secret for More Students with Shannon Crow
Description:
Do you have a new event, training or yoga offering and are wondering how to fill it? Perhaps you’re trying to get more students into your classes or sign up new 1:1 private students. You’re in luck because Shannon has a secret method to get more students - the sticky note secret.
Shannon shares her sticky note secret to getting new students and outlines the different steps to ask yourself along the way. She encourages you to set a minimum number and maximum number to fill your yoga offering as well as challenges you to think about your ideal class size. How do sticky notes come into the picture? Tune in to find out how you can use the humble sticky note (or even a piece of paper!) to get more students and fill your yoga offerings.
Key Takeaways:
[1:32] Shannon has a secret to getting more students to sign up for your yoga offering.
[3:00] The first step is to think about the minimum number of people you would like to have in your yoga offering.
[5:04] You also need to consider the maximum number of people you would be comfortable teaching.
[6:59] Setting a minimum and maximum number to fill your yoga offering helps you get closer to your goal.
[7:50] Shannon gives Schedulicity a shout out!
[9:20] If money were not a factor, what would your ideal class size be?
[10:02] Shannon addresses some of the road blocks that people encounter.
[11:30] For those of you who prefer to teach 1:1 private yoga, Shannon has some advice about planning your week.
[13:41] Shannon explains how she uses sticky notes to keep track of filling her yoga offerings, but you could do the same thing with a piece of paper.
[17:44] Ask yourself: How can I fill these spots?
[19:57] The last step should be about getting people to sign up, not the first!
[20:28] Shannon does a quick recap of the steps of the "sticky note secret".
[21:32] Share your sticky note wall or spot-filling list with Shannon on social media!
Links:
Gratitude to our Sponsor Schedulicity
Quotes from this episode:
"We definitely want to take a look at the money side of things in this, but we also want to take a look at 'what does it feel like to show up and teach this number of people?'." - Shannon
"What is the feeling you want your yoga students to walk away with?" - Shannon
"You are going to get better at this, you are going to figure things out." - Shannon
"Ask yourself 'Can I think of anyone right now who's either told me that they're interested in this offering or who I just think is a great fit?'." - Shannon
"When you don't hear back from people, it is not 'no!'." - Shannon
Next Episode
182: Yin Yoga vs Restorative Yoga with Nyk Danu
The Connected Yoga Teacher Podcast
182: Yin Yoga vs Restorative Yoga with Nyk Danu
Description:
Slower styles of yoga such as Yin Yoga and Restorative Yoga are becoming more popular as people are seeking balance in their hectic, fast-paced and stressful lives. However, while Yin and Restorative yoga are often used interchangeably, and may even seem similar externally, there are many differences between the two. Yin Yoga expert (and a member of The Connected Yoga Teacher Team) Nyk Danu shares more about these two types of yoga.
Nyk Danu has been teaching yoga for 15 years, and is a Yin Yoga expert and teacher trainer. She is also a Yoga Therapist who helps people with back pain, particularly those she describes as “yoga misfits” - people who don’t feel at home in mainstream Yoga circles. As a teacher trainer, Nyk also offers Yin Yoga modules as a complement to existing teacher training programs and 1:1 Yin Yoga apprenticeships for teachers. She is also currently in the planning stages of an online Yin Yoga Teacher training.
Despite appearing similar, these two practices differ greatly. Nyk shares more about the origins of each of these styles of yoga and the intention behind them, as well as some of the key differences in the length of poses, counter poses, and use of props. Nyk also has some great insights about the internal perspective - physiologically, emotionally, and how each type of yoga impacts the nervous system.
If you are considering taking specialized training on Yin Yoga or Restorative Yoga, or are wondering who each type of yoga is suitable for, or just want to deepen your understanding about these two practices, this episode is perfect for you.
Key Takeaways:
[4:16] Shannon introduces her guest for this episode - Nyk Danu
[6:19] What does Nyk do and who does she do it for?
[7:34] Nyk shares where her definitions and frameworks for Yin Yoga and Restorative Yoga come from.
[9:26] Nyk explains how yin-yang theory ties into Yin Yoga.
[11:32] What is Yin Yoga? What is Restorative Yoga? What is the difference between them?
[16:48] Nyk gives an example of how a post could be done in Yin vs Restorative yoga.
[19:22] What are the intentions of each type of yoga practice?
[21:25] Nyk explains more about the resonance or echo of a pose in your body, which is unique to Yin, and about the meditative elements of Yin Yoga.
[24:39] Who would Nyk recommend Yin Yoga to?
[29:48] Different teachers have different approaches to Yin Yoga.
[32:19] What are the differences in the emotional landscape between Yin vs Restorative Yoga?
[34:15] How long are poses held in Yin Yoga and Restorative Yoga?
[35:31] What is the usual duration of classes for these practices of yoga?
[38:34] How long are Nyk's Yin Yoga classes?
[39:46] Nyk explains how she guides students through her Yin Yoga classes.
[41:17] Which practice has more talking through each pose?
[44:04] Does Nyk use music in her Yin classes?
[48:55] Get in touch with Nyk via her website, or on social media.
[50:50] Nyk has a special gift for you, Connected Yoga Teachers!
Links:
- Nyk Danu
- Nyk Danu (Portal for Teachers)
- Yin Yoga Teacher Training with Nyk Danu
- 50 Hour Yin Yoga Training with Nyk Danu (Online)
- The Connected Yoga Teacher Facebook Group
- Paul GrilleyYin Yoga (as taught by Paul Grilley)
- Restorative Yoga (as taught by Judith Hanson Lasater)
- The Connected Yoga Teacher Podcast Episode 098: Many Layers of Fascia with Gil Hedley
- The Connected Yoga Teacher Podcast Episode 019: Restorative Yoga with Andrea Peloso
Gratitude to our Sponsor Schedulicity
Quotes from this episode:
"Part of understanding Yin Yoga is having a good understanding of yin-yang theory." - Nyk
"When I look at the biggest difference between the two, it's a matter of degrees, and intention." -Nyk
"One of the primary differences between Yin and Restorative, is that in a Yin practice, we are trying to feel sensation. In a Restorative practice, we're not." - Nyk
"It is the intention behind the pose and what the person is feeling in the pose that wo...
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