#036: Marketing In The Environment of YOUR Ideal Patient. | MWRI Cohort Call REPLAY with Dr. Alex Earl, DC (10/18/2023)

10/27/23 • 52 min

👉 In this one-hour session, we take a look at Marketing in the environment of your ideal patient. Just because someone somewhere told you to "get out into your community" does not mean you have to set up a table at a Farmer's Market.
🔍 Key Highlights:
✅ Go to where your ideal patients are!
✅ When was the last time you went to where athletes hung out?
👤 About Me:
I'm Alex Earl, DC a seasoned sports & rehab chiropractor with years of experience in the field. My passion is to share knowledge and empower fellow chiropractors to excel in their practice and business.
🔥 Don't miss this exclusive training session that's packed with valuable insights and recommendations! Whether you're a seasoned pro or just starting off with your business' marketing, there's something here for everyone.
👍 If you found this video helpful, be sure to give it a thumbs up, subscribe to our channel, and hit the notification bell so you never miss an update.
📢 Share this video with your chiropractic colleagues, and let's elevate our profession together. A rising tide "lifts all boats."
📌 Timestamps:
00:00 - Introduction
05:12 - Marketing, marketing and marketing
15:30 - The Functional Rehab is not about Chiropractic Care
25:45 - Defining Liberty vs Licentiousness
45:20 - Lagging vs Leading Metrics
58:45 - Key Takeaways & Invitation to Essentials of Business Masterclass in Chattanooga, TN December 2-3, 2023
🔗 Important Links:
http://www.midwestrehabilitationinsti...
📚 Explore more functional rehab chiropractic tips and insights on our MWRI Youtube Channel.
🙏 Thank you for joining us on this marketing for the functional rehab chiropractor training. Your support means the world to us. Let's revolutionize the functional rehab chiropractic profession together!
#business #chiropractictreatment #marketing #chiropractic #MWRI #AskDrEarl #DNS #DynamicNeuromuscularStabilization #MWRICohort #podcast #Health #chiropractor #physiotherapy #physicaltherapy

Previous Episode

#035: The Entrepreneurial Conundrum: How to get the right things done" with Dr. Alex Earl, DC

🎙️ New Podcast Episode on the Clinical Leadership Podcast:
"The Entrepreneurial Conundrum 🚀"
Are you a private practice owner who's brimming with innovative ideas but often finds it challenging to bring them to life? You're not alone! Join us in this insightful episode as we delve into the very essence of entrepreneurship.
🔍 Exploring the Dilemma:
Why do private practice owners, who are brilliant idea generators, often struggle with execution and implementation? We dissect this entrepreneurial conundrum and uncover the root causes.
💡 Key Insights:
The Creative Mind vs. The Implementer: Discover the dichotomy that every entrepreneur faces and how to bridge the gap.
Strategies for Effective Implementation: Practical tips and techniques to turn your ideas into tangible results.
Real-Life Success Stories: Hear from entrepreneurs who've conquered the conundrum and achieved their business goals.
Listen in as I share specific strategies you can use to overcome your failure to implement on your brilliant ideas.
🔑 Takeaways:
Overcome the roadblocks preventing you from translating your ideas into action by being honest with yourself first and foremost.
Learn to balance your creative genius with effective implementation.
Transform your private practice into a powerhouse of innovation and growth by actually acting on your brilliant ideas and not just writing a note in your phone.
Tune in, take notes, and embark on a journey towards realizing your entrepreneurial dreams! 💼
🔗 Listen to the Show Here: https://podcasts.apple.com/us/podcast/the-clinical-leadership-podcast/id1463077176
📚 Additional Resources:
[Recommended Reading List]
- Failure to Implement
- Speed of Trust
- Integrity
Don't let your ideas remain unfulfilled dreams. Unleash your entrepreneurial potential with actionable insights from this episode. 🌟
#Entrepreneurship #PrivatePractice #IdeaExecution #BusinessGrowth #Innovation #chiropractor #physicaltherapist #AskDrEarl #MWRI #Clinicalleadershippodcast

Next Episode

#037: The Management Matrix | MWRI Cohort Call REPLAY with Dr. Alex Earl, DC (10/25/2023)

👉 In this one-hour session, we take a look at the late Management Guru, Peter Drucker's "Matrix of Management" to help functional rehab chiropractors and physical therapists improve on their managerial skills with their staff.
Remember, running a business is a skill.
Management is a skill, too.
Diagnosing a patient takes clinical skills to rule in / rule out serious pathology or mimickers of disease.
Just because you are the owner and CEO of the business, does NOT mean that you employees know what you want, how to do what you want or even have the capacity to do what you want!
How do you know who can handle high level delegations? Who can't handle the simplest of tasks? Or who needs specific coaching and rely heavily on YOU to improve their belief in themselves?
Enter the matrix of management...
🔍 Key Highlights:
✅ Understanding the skills and internal drive level of each staff member
✅ How to apply specific adaptations to your management style for each staff member's internal motivational drive at work.
✅ How to NOT be afraid of management.
👤 About Me:
I'm Alex Earl, DC a seasoned sports & rehab chiropractor with years of experience in the field. My passion is to share knowledge and empower fellow chiropractors to excel in their practice and business.
🔥 Don't miss this exclusive training session that's packed with valuable insights and recommendations! Whether you're a seasoned pro or just starting off with your business' marketing, there's something here for everyone.
👍 If you found this video helpful, be sure to give it a thumbs up, subscribe to our channel, and hit the notification bell so you never miss an update.
📢 Share this video with your chiropractic colleagues, and let's elevate our profession together. A rising tide "lifts all boats."
📌 Timestamps:
00:00 - Introduction
05:12 - Lessons from the trenches of how NOT to manage staff
12:34 - Patients require soft skills; So do staff!
25:45 - Do not delegate to this type of staff member!
45:20 - A Players vs B Players vs C Players
58:45 - Key Takeaways & Invitation to Essentials of Business Masterclass in Chattanooga, TN December 2-3, 2023
🔗 Important Links:
http://www.midwestrehabilitationinsti...
📚 Explore more functional rehab chiropractic tips and insights on our MWRI Youtube Channel.
🙏 Thank you for joining us on this marketing for the functional rehab chiropractor training. Your support means the world to us. Let's revolutionize the functional rehab chiropractic profession together!
#business #chiropractictreatment #marketing #chiropractic #MWRI #AskDrEarl #DNS #DynamicNeuromuscularStabilization #MWRICohort #PeterDrucker #ToughMindedManagement #BFR #chiropractor