The Clinical Leadership Podcast

Tune in for a quick rundown of the new Midwest Rehabilitation Institute membership program. It has been retooled and expanded upon to offer even more value to the MWRI community!

👉 In this one-hour session, we take a look at Marketing in the environment of your ideal patient. Just because someone somewhere told you to "get out into your community" does not mean you have to set up a table at a Farmer's Market.
🔍 Key Highlights:
✅ Go to where your ideal patients are!
✅ When was the last time you went to where athletes hung out?
👤 About Me:
I'm Alex Earl, DC a seasoned sports & rehab chiropractor with years of experience in the field. My passion is to share knowledge and empower fellow chiropractors to excel in their practice and business.
🔥 Don't miss this exclusive training session that's packed with valuable insights and recommendations! Whether you're a seasoned pro or just starting off with your business' marketing, there's something here for everyone.
👍 If you found this video helpful, be sure to give it a thumbs up, subscribe to our channel, and hit the notification bell so you never miss an update.
📢 Share this video with your chiropractic colleagues, and let's elevate our profession together. A rising tide "lifts all boats."
📌 Timestamps:
00:00 - Introduction
05:12 - Marketing, marketing and marketing
15:30 - The Functional Rehab is not about Chiropractic Care
25:45 - Defining Liberty vs Licentiousness
45:20 - Lagging vs Leading Metrics
58:45 - Key Takeaways & Invitation to Essentials of Business Masterclass in Chattanooga, TN December 2-3, 2023
🔗 Important Links:
http://www.midwestrehabilitationinsti...
📚 Explore more functional rehab chiropractic tips and insights on our MWRI Youtube Channel.
🙏 Thank you for joining us on this marketing for the functional rehab chiropractor training. Your support means the world to us. Let's revolutionize the functional rehab chiropractic profession together!
#business #chiropractictreatment #marketing #chiropractic #MWRI #AskDrEarl #DNS #DynamicNeuromuscularStabilization #MWRICohort #podcast #Health #chiropractor #physiotherapy #physicaltherapy

“I'm most excited about connecting to people who are in and around the medical system who are not in the tribe of the letters after their name, who are in the tribe of evidence based practice and what's best for our patients” - Dr. Jason Silvernail

On the latest episode of the Clinical Leadership Podcast, we're joined Dr. Jason Silvernail, a DPT and Certified Strength and Conditioning coach. The interview is absolutely packed with valuable information including downsides of the "Toolbox Approach", the importance of sleep, why all health professionals should get outside of their specific type of medicine, and Jason's tip for how to further your career in health and medicine.
As he states, he is also on active duty in the US military, and opinions expressed by Dr. Silvernail are his personal opinion and commentary and do not reflect the United States Army, the Department of Defense, or the United States Government.
(**This interview was recorded in 2019 but was dug out of the archives after we realized we never shared this great information with our listeners!**)
Links:
Jason on Twitter
Jason on Youtube
Matthew Walker - Why We Sleep
Marcus Aurelius - Meditations
Jonathan Haidt - The Righteous Mind
Steven Pinker - The Blank Slate

On today's episode, we are joined by Nick Winkelman. Nick is currently the head of athletic performance & science for the Irish Rugby Football Union. Before working for Irish Rugby, Nick was the director of education and training systems for EXOS (formerly Athletes' Performance), in Phoenix, AZ. As the director of education, Nick oversaw the development and execution of all internal and external educational initiatives. As a performance coach, Nick oversaw the speed and assessment component of the EXOS NFL Combine Development Program and supported many athletes across the NFL, MLB, NBA, National Sports Organizations, and Military.
This interview is packed with info on creating continuity in performance programming, the importance of properly communicating movement and cues, using language that our clients and patients can understand, and more!
Find Nick online:
@nickwinkelman on twitter and instagram
Buy his book at thelanguageofcoaching.com!
Video episodes of The Clinical Leadership Podcast are also uploaded on Youtube.
Subscribe today!
As always, find out more information about Midwest Rehabilitation courses at http://www.mwri.co

In this excerpt from our Weekly Cohort Call, we take a look at some of the more common methods to Overcome Sales Objections in order to help functional rehab chiropractors and physical therapists improve on their sales skills.
Remember, running a business is a skill.
Sales is a skill, too.
Diagnosing a patient takes clinical skills to rule in / rule out serious pathology or mimickers of disease.
Just because you are the owner and CEO of the business, does NOT mean that you hang a sign our front and people come running to you with wods of cash in hand just chomping at the bit to hand it over to you!
How do you know who can handle Objections to your treatment plans? Who can't handle the simple task of selling a patient your services? Or who needs specific instructions and rely heavily on YOU to improve their belief in themselves?
Enter the today's episode about overcoming objections...
🔍 Key Highlights:
✅ Understanding the skills and internal drive behind every "No."
✅ How to apply specific adaptations to your communication to get right to the heart of the initial objections.
✅ How to NOT be afraid of sales. Sales = Service.
👤 About Me:
I'm Alex Earl, DC a seasoned sports & rehab chiropractor with years of experience in the field. My passion is to share knowledge and empower fellow chiropractors to excel in their practice and business.
🔥 Don't miss this exclusive training session that's packed with valuable insights and recommendations! Whether you're a seasoned pro or just starting off with your business' marketing, there's something here for everyone.
👍 If you found this video helpful, be sure to give it a thumbs up, subscribe to our channel, and hit the notification bell so you never miss an update.
📢 Share this video with your chiropractic colleagues, and let's elevate our profession together. A rising tide "lifts all boats."
🔗 Important Links:
http://www.midwestrehabilitationinstute.com
📚 Explore more functional rehab chiropractic tips and insights on our MWRI Youtube Channel.
🙏 Thank you for joining us on this marketing for the functional rehab chiropractor training. Your support means the world to us. Let's revolutionize the functional rehab chiropractic profession together!
#business #chiropractictreatment #marketing #chiropractic #MWRI #AskDrEarl #DNS #DynamicNeuromuscularStabilization #MWRICohort #Sales #10X #Elon #BFR #chiropractor