The Power of Conversational Copywriting

11/15/18 • 58 min

On this week’s Click and Convert podcast, we speak with Nick Usborne copywriting and web writing expert.

Nick has written for some of the world’s best-known brands Citibank, Apple,Chrysler, MSN.com and New York Times to name just a few, having won 15 rewards for direct response copywriting in his time.

But it’s not just his own writing that is so impressive; Nick is also known for the training courses he gives to other copywriters and businesses looking to improve the quality of content on their websites.

Nick attributes his success to ‘conversational copywriting’, on which he shares his experience and expertise in today’s interview.

Sean and Nick discuss a range of different topics, including:

What exactly is conversational copywriting, and what makes it different to standard copywriting
The main elements of conversational copywriting and why it works so well
How businesses can use conversational copywriting to drive sales, for both long and short form ads, including Google Ads and Facebook Ads- you just need to encourage your audience to click
How anyone can employ these techniques, regardless of their existing copywriting skills and resources and how you can go about developing a conversational voice in your copy
Examples of companies that have successfully used conversational copywriting and conversation in their advertising. It applies to more businesses than you might expect.
The next step for someone looking to understand more about conversational copywriting and how they can use in their own writing.

Looking for more information on conversational copywriting? Visit Nick’s website or take advantage of his free course on conversational copywriting for listeners of the Click and Convert podcast.

Follow Nick on Twitter: @nickusborne

Check out one of Nick’s books

Nick’s examples of conversational copywriting done well:

On this week’s Click and Convert podcast, we speak with Nick Usborne copywriting and web writing expert.

Nick attributes his success to ‘conversational copywriting’, on which he shares his experience and expertise in today’s interview.

Sean and Nick discuss a range of different topics, including:

What exactly is conversational copywriting, and what makes it different to standard copywriting
The main elements of conversational copywriting and why it works so well
How businesses can use conversational copywriting to drive sales, for both long and short form ads, including Google Ads and Facebook Ads- you just need to encourage your audience to click
How anyone can employ these techniques, regardless of their existing copywriting skills and resources and how you can go about developing a conversational voice in your copy
Examples of companies that have successfully used conversational copywriting and conversation in their advertising. It applies to more businesses than you might expect.
The next step for someone looking to understand more about conversational copywriting and how they can use in their own writing.

Looking for more information on conversational copywriting? Visit Nick’s website or take advantage of his free course on conversational copywriting for listeners of the Click and Convert podcast.

Follow Nick on Twitter: @nickusborne

Check out one of Nick’s books

Nick’s examples of conversational copywriting done well:

Previous Episode

The Art of the Click by Glenn Fisher

In this week’s show we interview Glenn Fisher, founder of AllGoodCopy.com, a free online resource for direct response copywriters and marketers. For over a decade, Glenn has worked with Agora, a multi-million pound international financial publisher and now writes on a freelance basis as well as coaching aspiring copywriters. In this interview, Glen delves into the wisdom behind his recent publication ‘The Art of the Click: How to Harness the Power of Direct-Response Copywriting and Make More Sales’, covering a range of topics including:

What exactly is copy, and the difference between direct and indirect-response copywriting
What experience goes into becoming a successful direct-response copywriter, and why it’s worth taking time to respect your copy- even if you don’t invest in a copywriting specialist
How direct-response copywriting is essential when it comes to the success of Google and Facebook Ads
The importance of reading and researching the entire way through the copywriting process and how getting inside the subject makes writing so much easier
How we can leverage rote learning to learn copywriting
The importance of touching emotions in copywriting to sell products
The four Ps and Us in copywriting and how they help you produce quality copy
The role a headline plays in the efficiency of your ad copy and the other ways you can attract attention to your copy
Why you need to get creative with your use of testimonials in your copy
The importance of giving users and incentive to make the click, and how clarity is vital in your call to action.
Knowing when to stop writing and managing your time.

Want to know more? Buy Glenn’s book ‘The Art of the Click: How to Harness the Power of Direct-Response Copywriting and Make More Sales’

Get in touch with Glenn:

Twitter- @allgoodcopy

Email- [email protected]

Website- www.theglennfisher.com

Next Episode

Leveraging The Power of Webinar To Drive Sales with Todd Earwood

On this week’s show we have Todd Earwood, founder and CEO of MoneyPath. Todd and his team help to build growth campaigns, specific to the particular needs of clients.

As an advocate of webinars, Todd believes that these are hugely underused as a marketing campaign. Having helped his clients produce webinars for a number of years, HubSpot and GotoWebinar urged Todd to share his webinar formula, which led to the creation of his webinar training program. Webinar Works.

Today, on the Click and Convert podcast, Todd shares his expertise on the use of webinars for marketing, using ROI marketing to drive sales.

On the show, Sean and Todd discuss a number of different topics, including:

How to set realistic goals for webinar marketing, and what expectations customers should have
What type of content works in webinars, and how to go about identifying potential topics for your webinars
The sectors that webinars work for, and how this marketing technique isn’t more or less suited to any particular sector
Where webinars fit into the sales process, and how it isn’t necessarily the same in every situation
The best way to promote your webinars, and how to balance the investment of time and money in this promotion.
How there are many more types of webinar than simply live vs pre-recorded, and the benefits of each, providing you’re being honest to your customers
The importance of being sophisticated in your direct response marketing technique in your webinars and how to do this
The best webinar platforms, for both experienced webinar producers and webinar newcomers and how it can be worth investing more in a higher-quality platform
Audience size target should be a good ratio of how many people actually sign up to how many people actually listen to the webinar and how high-intent leads are most valuable. The importance of targeting those who didn’t listen as a follow up
Todd finishes the webinar with one key takeaway: the best webinars have more than just one person talking

Find out more about webinars, with these exclusive resources for Click and Convert listeners: https://webinarworks.co/clickconvert

Connect with Todd Earwood on Twitter