The Click & Convert Podcast

**Note: This is a special video episode hosted by our Sales Manager Charles Holland from his online MeetUp- Hack Your Sales Funnel**

You can find out more at: hackyoursalesfunnel.com

Want to know how one marketer generated over 600 high-value leads in 9 months on LinkedIn through content marketing?

We’ve got you covered!

Our guest speaker – Chris Branch of Seed To Branch (https://seedtobranch.com/) from our first Online “Hacking Your Sales” Webinar.

Chris is doing AMAZING things with Content Marketing on LinkedIn with his own brand and for his clients. Here are just a few of his accomplishments in the last 9 months:

- 0-20k LinkedIn followers (company page)
- 10-39k LinkedIn followers (personal page)
- 600+ leads generated for his own business
- The average value of a lead is £3.5k a month

If that wasn’t enough, just check out his own business stats for March of this year:

- 4.1 Million post impressions in 30 days
- 120 leads over this period (90% inbound) (10% referral) (0% outbound)

We’re going to run through exactly how he’s grown his personal and company pages, his secret hacks for explosive growth, and how to turn engagement into qualified leads.

Joshua Ramsey, fractional CMO and digital marketing executive. He owns a digital marketing agency and works with companies to assist them in mapping out a more robust marketing strategy to dominate the marketplace. With nearly thirty years of digital marketing experience, Josh is also a Google Partner.

On top of this, Josh hosts his own radio show and, when he’s not doing that, he’s travelling around the country to teach his marketing strategies and methods that have proven so successful over the years. As if that wasn’t enough, Josh has also masterminded, coded and has marketing and sales programs. Over the past ten years he’s built a CRM, programs for Operations Management and Website Auditing, as well as the world’s largest library of SEO descriptions.

Today, he’s here to share his expertise and talk about the release of his new book, The SEO Gimmick. Sean and Josh cover a range of topics including:

• What fractional CMO is exactly
• Where to start with building an effective website
• The limitations of using simple, self-build website platforms
• Marketing priorities for companies, and where SEO and paid advertising sit in this list of priorities
• The importance of setting goals, and ensuring that these are realistic in line with your company. These goals apply to all areas of your business type and size.
• Judging the value of an agency for your business and how to choose the right agency for you
• Balancing a finite budget
• The value of a good website
• How valuable a CRM is in boosting conversions and how offline marketing campaigns can be as effective as their online counterparts

Josh also talks about what you can expect from his book, and how it will help businesses avoid being ripped off. The book is available to download from Joshua’s website- though listeners of the Click and Convert podcast can get a hard copy of the book if they contact him directly and mention the show.

Got a specific question for Josh? You can contact Strategic Point Marketing, or get in touch via:

Text: 972-832-2487

Facebook: facebook.com/JRcmo/

LinkedIn: linkedin.com/in/joshuaramsey/

Check out the Marathon des Sables Podcast, where Sean interviews MdS participants in the run-up to the big event- 250km through the Sahara Desert over six days- in April 2020.

As always if you have any questions you can get in touch via Twitter @SeanClark.

Subscribe to this podcast via iTunes, Stitcher and now on Spotify. If you liked it we’d be grateful if you could leave a review.

On this week’s Click and Convert podcast, we speak with Nick Usborne copywriting and web writing expert.

Nick has written for some of the world’s best-known brands Citibank, Apple,Chrysler, MSN.com and New York Times to name just a few, having won 15 rewards for direct response copywriting in his time.

But it’s not just his own writing that is so impressive; Nick is also known for the training courses he gives to other copywriters and businesses looking to improve the quality of content on their websites.

Nick attributes his success to ‘conversational copywriting’, on which he shares his experience and expertise in today’s interview.

Sean and Nick discuss a range of different topics, including:

• What exactly is conversational copywriting, and what makes it different to standard copywriting
• The main elements of conversational copywriting and why it works so well
• How businesses can use conversational copywriting to drive sales, for both long and short form ads, including Google Ads and Facebook Ads- you just need to encourage your audience to click
• How anyone can employ these techniques, regardless of their existing copywriting skills and resources and how you can go about developing a conversational voice in your copy
• Examples of companies that have successfully used conversational copywriting and conversation in their advertising. It applies to more businesses than you might expect.
• The next step for someone looking to understand more about conversational copywriting and how they can use in their own writing.

Looking for more information on conversational copywriting? Visit Nick’s website or take advantage of his free course on conversational copywriting for listeners of the Click and Convert podcast.

Follow Nick on Twitter: @nickusborne

Check out one of Nick’s books

Nick’s examples of conversational copywriting done well:

• Jeff Walker’s Product Launch Formula
• Ann Handley of Marketing Profs
• Johnny Walker Ads

On the Click and Convert podcast this week we have some controversial ad targeting updates from Facebook, Twitter changes its mind on its dashboard and we answer questions on your AdWords quality score.