6 Misconceptions of Conversion Rate Optimisation Testing
09/24/16 • 32 min
Whether the objective of your website is to collect leads or generate sales Conversion Rate Optimisation (CRO) is one of the most important exercises a website owner can undertake.
CRO is the practice of making adjustments to your site through testing. The tests aim to improve the rate at which you convert traffic into leads or sales.
The reason it is so valuable?
When you get it right, you can see a much greater return on investment than the alternative of just driving more traffic to your website.
CRO is greatly misunderstood. So, this week we discuss 6 common misconceptions of Conversion Rate Optimisation testing.
Whether the objective of your website is to collect leads or generate sales Conversion Rate Optimisation (CRO) is one of the most important exercises a website owner can undertake.
CRO is the practice of making adjustments to your site through testing. The tests aim to improve the rate at which you convert traffic into leads or sales.
The reason it is so valuable?
When you get it right, you can see a much greater return on investment than the alternative of just driving more traffic to your website.
CRO is greatly misunderstood. So, this week we discuss 6 common misconceptions of Conversion Rate Optimisation testing.
Previous Episode
Convert More Paid Traffic with Custom Landing Pages
Many businesses pay to drive traffic to their websites vis pay per click, with little regard to where they send it. Paid traffic from AdWords, Bing Ads or Facebook Ads usually ends up on the home page, or on a product page at best.
Ideally you should be creating custom landing pages to send traffic to from your online advertising. But even in Wordpress or other website platforms with content management systems this can be an onerous task. Often it is not optimal either.
This week myself and Rob discuss the landing page software we use and have tried that helps us get results for ourselves and our clients.
Good landing page applications should offer these key components:
- Speed of implementation
- No need for web development skills
- Access to proven templates
- Access to conversion data
Here are 4 landing page applications we recommend you give a try to see which best matches your needs.
- LeadPages (Rob’s current application)
- Unbounce (Sean’s current choice)
- Instapage
- OptimizePress (WordPress theme/plugin)
You can also grab a great 20 point landing page checklist from Rob’s website for free.
Next Episode
How to Improve Your Website If Your Traffic is Too Low for A/B Testing
In the previous show we discussed the importance of conversion rate optimisation or CRO. Whilst it is good practice to implement CRO on your website, it’s not always that easy.
One of the major issues most websites face is a low volume traffic. Performing conversion rate optimisation on a low traffic website can be difficult, and sometimes impossible.
The issue being that you won’t have enough data to make a decision over which version of your test is optimal.
So this week we provide some ideas around how you can still take advantage of the benefits of conversion rate optimisation.
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