660: Attracting & Retaining Female Clients in Your Studio
05/15/25 • 19 min
Y’all may assume that because 77% of boutique fitness studio members are women, marketing to females is a no-brainer. They’re showing up anyway, right?
Wrong. To grow, you must keep tweaking your outreach to this demographic. Learn how with Coach Rachel Prairie in Episode 660: Attracting & Retaining Female Clients in Your Studio.
- Get close up: know your client avatar’s age, interests, hobbies and more
- Give them something to talk about: capitalize on word-of-mouth referrals
- Create touch points: cultivate community with events, programs and socials
- Make it easy: have great intro offers, flexible memberships and pricing options
- Educate & empower: share information about holistic wellbeing
Win women by carefully customizing your studio’s messaging, products and services. Review and refine your approach in Episode 660.
Catch you there,
Lise
PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!
Y’all may assume that because 77% of boutique fitness studio members are women, marketing to females is a no-brainer. They’re showing up anyway, right?
Wrong. To grow, you must keep tweaking your outreach to this demographic. Learn how with Coach Rachel Prairie in Episode 660: Attracting & Retaining Female Clients in Your Studio.
- Get close up: know your client avatar’s age, interests, hobbies and more
- Give them something to talk about: capitalize on word-of-mouth referrals
- Create touch points: cultivate community with events, programs and socials
- Make it easy: have great intro offers, flexible memberships and pricing options
- Educate & empower: share information about holistic wellbeing
Win women by carefully customizing your studio’s messaging, products and services. Review and refine your approach in Episode 660.
Catch you there,
Lise
PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!
Previous Episode
659: Partnering with Local Businesses
Want a relatively easy win-win for your studio? Consider partnering with another local business to drive traffic and boost sales in both places.
This goes beyond sharing a flyer or offering a discount. Coaches Rachel Prairie and Sep Uyttendaele lay out the possibilities in Episode 659: Partnering with Local Businesses.
- Focus on fit: consider which businesses align with your brand and clients
- Create a wish list: identify local shops and ask members for recommendations
- Get creative: think events, programs, presentations and bundled services
- Make an offer: draft a detailed proposal outlining mutual benefits
- Build a relationship: collaborate closely, track key metrics, address snags
Linking to the right business can deliver a valuable ROI that includes a flow of steady leads and increased brand awareness. Open your eyes to the opportunities with Episode 659.
Catch you there,
Lise
PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!
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