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The Business of Boutique Fitness

The Business of Boutique Fitness

Lise Kuecker

I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
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Top 10 The Business of Boutique Fitness Episodes

Goodpods has curated a list of the 10 best The Business of Boutique Fitness episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The Business of Boutique Fitness for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The Business of Boutique Fitness episode by adding your comments to the episode page.

The Business of Boutique Fitness - 628: Selling Your Studio with Host Peter and Mitch McGinley
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09/19/24 • 45 min

628 - Selling Your Studio with Host Peter and Mitch McGinley

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The Business of Boutique Fitness - 621: Clueless About Leads?

621: Clueless About Leads?

The Business of Boutique Fitness

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08/01/24 • 46 min

Ever feel like you’re throwing spaghetti at the wall when it comes to marketing? And that your leads pile up in a tangled jumble across your CRM, Google spreadsheets and sticky notes?

Not exactly strategic. There is a better way.

Join Coach Peter and Coach Elle as they lay out key learnings about leads In Episode 621: Clueless About Leads? And go from guessing to grasping. Frustrated to focused.

On the agenda:

  • Mastering Meta ads: lead forms versus landing pages. plus AB testing
  • Tracking and categorizing: not all leads are the same, so sort into different buckets
  • Prioritizing hot prospects: high-value leads and those most likely to convert
  • The art and science of nurturing: strategic follow-up and consistent touchpoints
  • Conquering conversion rates: target ranges for each lead source

Plus, catch insights on the value of walk-ins, email marketing and one-on-one conversations.

Y’all, leads don’t have to be a puzzle, but you need a process (and a clue!). Find them in Episode 621!

Catch you there,

Lise

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!

www.studiogrow.co

www.linkedin.com/company/studio-growco/

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The Business of Boutique Fitness - 633: Instruct & Inspire - Teacher Training Series Intro
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10/24/24 • 12 min

Amidst multitasking and managing the minutiae, it can be daunting to dare to dream about building your business. We’ve been there, and we can help.

Let’s start with teacher training. While it might seem like a big, hairy, audacious goal (BHAG), Coach Cara Hazelton and Coach Caroline Plambeck break it down, starting with Episode 633, Instruct & Inspire: Teacher Training Series Intro. Pique your interest and get the wheels turning to envision what’s possible.

  • Gear up: expect a huge undertaking that requires loads of attention
  • Make the call: purchase a white-label curriculum or craft your own
  • Cultivate credibility: identify your brand as a leading expert and nurture loyal fans
  • Equip your leaders: boost your instructors’ skills and ensure consistent quality
  • Reap revenue: benefit from an ongoing source of income (vacation, anyone?)

This series covers all the need-to-knows – like should you have a teacher training, what kind of teacher training and nitty-gritties on payment, policy, pauses, certification and affiliation with larger organizations. Kick off this practical deep dive in Episode 633.

Catch you there,

Lise

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!

www.studiogrow.co

www.linkedin.com/company/studio-growco/

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In this episode you’ll learn:

• How we are all uniquely different in the ways we see money

• The way I viewed money from a young age

• How the money stories I was telling myself affected my past business decisions

• Why there is really no scarcity in money

• Money does not cause conflict

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We’re in the middle of our “Best Of” series, and this episode is one that created a ton of interest. In this show we broke down the first 9 months of our newest business, and its trajectory to over a half a million dollars in sales. Get ready – this is one episode you don’t want to miss!

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The Business of Boutique Fitness - 064: [Best of] 6 Ways We're Using Email Marketing To Rapidly Grow Our Company
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01/05/17 • 40 min

In this “Best Of” episode, we’re looking at the ways we use email marketing to rapidly grow our company. Automated systems, funnels, surveys and more – it’s all covered here!

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The Business of Boutique Fitness - 618: Lise Kuecker - State of the Studio Part 3

618: Lise Kuecker - State of the Studio Part 3

The Business of Boutique Fitness

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07/11/24 • 18 min

Episode 618 - Lise Kuecker: State of the Studio Part 3

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Y’all know that for some of us in this business, selling feels ultra-uncomfortable. Maybe you’re one of them.

But your studio’s survival depends on sales. So discover how practice can build skills, boost confidence and quash the pushy persona. Coach Caroline Plambeck and Coach Josh Poole unpack the process in Episode 637, Unleash Your Inner Character: Mastering Role-Playing.

  • Lose the pressure: role-play to increase comfort levels without expecting perfection
  • Dig into discovery: ask prospects about goals and clearly identify their why
  • Suggest solutions: frame your offering as their critical success factor
  • Overcome objections: articulate answers that address time and money excuses
  • Serve compliment sandwiches: offer encouragement and constructive feedback

Role-playing is like exercising – it makes you stronger. The more you do it, the better you get. Lean in and learn in Episode 637.

Catch you there,

Lise

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!

www.studiogrow.co

www.linkedin.com/company/studio-growco/

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Building something worthwhile is a marathon, not a sprint. It’s putting one step in front of another, fueled by perseverance and the end goal in mind.

So continue on our journey of developing a framework for teacher training. Coach Cara Hazelton and Coach Caroline Plambeck share important building blocks in Episode 635, Instruct & Inspire: Teacher Training – What Type of Teacher Training Should I Have?

  • Assess the approach: select your format: comprehensive or modular
  • Determine your delivery: opt for online, in-studio or a combination
  • Pick your platform: research tools like Kajabi and CRM capabilities for online offerings
  • Specify SOPs: establish audit options, CECs, rubrics and timeframes for completion
  • Pinpoint prerequisites: specify participant experience, class requirements and references

Creating a teacher training program is a step-by-step process that leads you to a rewarding finish line. Keep exploring the roadmap in Episode 635.

Catch you there,

Lise

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!

www.studiogrow.co

www.linkedin.com/company/studio-growco/

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The Business of Boutique Fitness - 632: Senses in Sync: Crafting a Multisensory Journey
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10/17/24 • 13 min

If your studio is just a space to exercise, you’re in trouble. Consumers today expect memorable experiences and personal connections.

Fortunately, Studio Grow is in the experience business. Discover how to differentiate your studio with Coach Caroline Plambeck in Episode 632, Senses in Sync: Crafting a Multisensory Journey. Evoke emotions and encourage loyalty in immersive environments that tickle multiple senses.

The recipe for success:

  • Fine-tune your tunes: match your music to your brand, modality and mood
  • Nurture nose jobs: incorporate subtle signature scents to cultivate familiarity
  • Keep in touch: foster physical and emotional feelings through tactile encounters
  • Entertain the eyes: enhance visual appeal through lighting, color, design and decor
  • Compose your symphony: thoughtfully combine each element to make magic

Artfully engaging the senses in your studio can make a powerful physical and mental impact. Explore the opportunities in Episode 632.

Catch you there,

Lise

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!

www.studiogrow.co

www.linkedin.com/company/studio-growco/

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FAQ

How many episodes does The Business of Boutique Fitness have?

The Business of Boutique Fitness currently has 639 episodes available.

What topics does The Business of Boutique Fitness cover?

The podcast is about Yoga, Health & Fitness, Marketing, Management, Entrepreneurship, Fitness, Podcasts, Business, Pilates and Smallbusiness.

What is the most popular episode on The Business of Boutique Fitness?

The episode title '615: A Balancing Act with Coach Cat and Coach Peter' is the most popular.

What is the average episode length on The Business of Boutique Fitness?

The average episode length on The Business of Boutique Fitness is 33 minutes.

How often are episodes of The Business of Boutique Fitness released?

Episodes of The Business of Boutique Fitness are typically released every 5 days.

When was the first episode of The Business of Boutique Fitness?

The first episode of The Business of Boutique Fitness was released on Aug 11, 2016.

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