The Business of Boutique Fitness
Lise Kuecker
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Top 10 The Business of Boutique Fitness Episodes
Goodpods has curated a list of the 10 best The Business of Boutique Fitness episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The Business of Boutique Fitness for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The Business of Boutique Fitness episode by adding your comments to the episode page.
660: Attracting & Retaining Female Clients in Your Studio
The Business of Boutique Fitness
05/15/25 • 19 min
Y’all may assume that because 77% of boutique fitness studio members are women, marketing to females is a no-brainer. They’re showing up anyway, right?
Wrong. To grow, you must keep tweaking your outreach to this demographic. Learn how with Coach Rachel Prairie in Episode 660: Attracting & Retaining Female Clients in Your Studio.
- Get close up: know your client avatar’s age, interests, hobbies and more
- Give them something to talk about: capitalize on word-of-mouth referrals
- Create touch points: cultivate community with events, programs and socials
- Make it easy: have great intro offers, flexible memberships and pricing options
- Educate & empower: share information about holistic wellbeing
Win women by carefully customizing your studio’s messaging, products and services. Review and refine your approach in Episode 660.
Catch you there,
Lise
PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!
628: Selling Your Studio with Host Peter and Mitch McGinley
The Business of Boutique Fitness
09/19/24 • 45 min
628 - Selling Your Studio with Host Peter and Mitch McGinley
641: Difficult Dialogues in Boutique Fitness
The Business of Boutique Fitness
01/02/25 • 43 min
No one likes difficult conversations. Ever. But to be a successful boutique fitness studio owner, you’ve gotta ditch the discomfort and address these inevitable interactions.
Begin with practical tips from industry veterans Coach Cara Hazelton and Coach Matt Hanton. Tune into Episode 641: Difficult Dialogues in Boutique Fitness to tackle these head-on.
- Establish expectations: have clear policies, rules, SOPs and member guidelines
- Set the stage: confront issues immediately and offer ongoing feedback
- Prepare yourself: exhibit empathy, patience, listening and emotional regulation
- Skip sugar-coating: show kindness and professionalism, but be clear and firm
- Take a stand: commit to zero tolerance for abuse, cursing, yelling or manipulation
Remember, “difficult” conversations don't automatically mean “bad.” They often can be constructive and achieve an intended result. Embrace these encounters in Episode 641.
Catch you there,
Lise
PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!
621: Clueless About Leads?
The Business of Boutique Fitness
08/01/24 • 46 min
Ever feel like you’re throwing spaghetti at the wall when it comes to marketing? And that your leads pile up in a tangled jumble across your CRM, Google spreadsheets and sticky notes?
Not exactly strategic. There is a better way.
Join Coach Peter and Coach Elle as they lay out key learnings about leads In Episode 621: Clueless About Leads? And go from guessing to grasping. Frustrated to focused.
On the agenda:
- Mastering Meta ads: lead forms versus landing pages. plus AB testing
- Tracking and categorizing: not all leads are the same, so sort into different buckets
- Prioritizing hot prospects: high-value leads and those most likely to convert
- The art and science of nurturing: strategic follow-up and consistent touchpoints
- Conquering conversion rates: target ranges for each lead source
Plus, catch insights on the value of walk-ins, email marketing and one-on-one conversations.
Y’all, leads don’t have to be a puzzle, but you need a process (and a clue!). Find them in Episode 621!
Catch you there,
Lise
PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!
651: Difficult Dialogues in Boutique Fitness, Part 2
The Business of Boutique Fitness
03/13/25 • 24 min
A smarter approach than avoiding conversations that feel uncomfortable is confronting them thoughtfully. So stop dodging and start diving in.
But first, have a process in place. Coach Matt Hanton and Coach Rachel Prairie offer tested recos in Episode 651: Difficult Dialogues in Boutique Fitness, Part 2.
- Anchor your angle: base discussions on your policies, mission, vision and values
- Seek solutions: focus on information-finding and collaboration to fix problems
- Document discussions: keep a written record and ensure understanding
- Stay timely: don’t delay or turn a blind eye, which implies validation
- Commit to consistency: treat everyone the same in addressing issues
Ultimately, strive for productive conversations that strengthen your team and your business. Reframe your thinking and establish a procedure with Episode 651.
Catch you there,
Lise
PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!
657: Everything You've Been Too Embarrassed to Ask Your Accountant
The Business of Boutique Fitness
04/24/25 • 46 min
I’m pretty sure that most (all?) of us didn’t open a boutique fitness studio to stare at spreadsheets and crunch numbers. Yet that’s part of owning a business.
Learn what you really need to know with Coach Lindsey Hammond and guest CPA Kimberly Tara in Episode 657: Everything You've Been Too Embarrassed to Ask Your Accountant.
- Know your obligations: you’ll owe income, payroll, sales and property taxes
- Pick smart partners: consider a bookkeeper, tax preparer or accountant
- Classify correctly: designate employees or independent contractors
- Pay yourself consistently: plan for revenue fluctuations to take home a check
- Look for loopholes: request that your accountant use tax strategies to pay less
You’ll find in Episode 657 that you don’t have to know everything if you have pros on board. Check out Kimberly, a CPA-certified tax coach and strategist for mom entrepreneurs.
Catch you there,
Lise
PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!
633: Instruct & Inspire - Teacher Training Series Intro
The Business of Boutique Fitness
10/24/24 • 12 min
Amidst multitasking and managing the minutiae, it can be daunting to dare to dream about building your business. We’ve been there, and we can help.
Let’s start with teacher training. While it might seem like a big, hairy, audacious goal (BHAG), Coach Cara Hazelton and Coach Caroline Plambeck break it down, starting with Episode 633, Instruct & Inspire: Teacher Training Series Intro. Pique your interest and get the wheels turning to envision what’s possible.
- Gear up: expect a huge undertaking that requires loads of attention
- Make the call: purchase a white-label curriculum or craft your own
- Cultivate credibility: identify your brand as a leading expert and nurture loyal fans
- Equip your leaders: boost your instructors’ skills and ensure consistent quality
- Reap revenue: benefit from an ongoing source of income (vacation, anyone?)
This series covers all the need-to-knows – like should you have a teacher training, what kind of teacher training and nitty-gritties on payment, policy, pauses, certification and affiliation with larger organizations. Kick off this practical deep dive in Episode 633.
Catch you there,
Lise
PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!
301: 10 Money Mindsets That Will Paralyze Your Studio Growth {and Your Paycheck} Part One
The Business of Boutique Fitness
03/05/19 • 30 min
In this episode you’ll learn:
• How we are all uniquely different in the ways we see money
• The way I viewed money from a young age
• How the money stories I was telling myself affected my past business decisions
• Why there is really no scarcity in money
• Money does not cause conflict
058: {Best of} How I Cracked the Half Million Dollar Mark in our First 9 Months of Business
The Business of Boutique Fitness
12/22/16 • 68 min
We’re in the middle of our “Best Of” series, and this episode is one that created a ton of interest. In this show we broke down the first 9 months of our newest business, and its trajectory to over a half a million dollars in sales. Get ready – this is one episode you don’t want to miss!
632: Senses in Sync: Crafting a Multisensory Journey
The Business of Boutique Fitness
10/17/24 • 13 min
If your studio is just a space to exercise, you’re in trouble. Consumers today expect memorable experiences and personal connections.
Fortunately, Studio Grow is in the experience business. Discover how to differentiate your studio with Coach Caroline Plambeck in Episode 632, Senses in Sync: Crafting a Multisensory Journey. Evoke emotions and encourage loyalty in immersive environments that tickle multiple senses.
The recipe for success:
- Fine-tune your tunes: match your music to your brand, modality and mood
- Nurture nose jobs: incorporate subtle signature scents to cultivate familiarity
- Keep in touch: foster physical and emotional feelings through tactile encounters
- Entertain the eyes: enhance visual appeal through lighting, color, design and decor
- Compose your symphony: thoughtfully combine each element to make magic
Artfully engaging the senses in your studio can make a powerful physical and mental impact. Explore the opportunities in Episode 632.
Catch you there,
Lise
PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!
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FAQ
How many episodes does The Business of Boutique Fitness have?
The Business of Boutique Fitness currently has 659 episodes available.
What topics does The Business of Boutique Fitness cover?
The podcast is about Yoga, Health & Fitness, Marketing, Management, Entrepreneurship, Fitness, Podcasts, Business, Pilates and Smallbusiness.
What is the most popular episode on The Business of Boutique Fitness?
The episode title '615: A Balancing Act with Coach Cat and Coach Peter' is the most popular.
What is the average episode length on The Business of Boutique Fitness?
The average episode length on The Business of Boutique Fitness is 33 minutes.
How often are episodes of The Business of Boutique Fitness released?
Episodes of The Business of Boutique Fitness are typically released every 5 days.
When was the first episode of The Business of Boutique Fitness?
The first episode of The Business of Boutique Fitness was released on Aug 11, 2016.
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