621: Clueless About Leads?
08/01/24 • 46 min
Ever feel like you’re throwing spaghetti at the wall when it comes to marketing? And that your leads pile up in a tangled jumble across your CRM, Google spreadsheets and sticky notes?
Not exactly strategic. There is a better way.
Join Coach Peter and Coach Elle as they lay out key learnings about leads In Episode 621: Clueless About Leads? And go from guessing to grasping. Frustrated to focused.
On the agenda:
- Mastering Meta ads: lead forms versus landing pages. plus AB testing
- Tracking and categorizing: not all leads are the same, so sort into different buckets
- Prioritizing hot prospects: high-value leads and those most likely to convert
- The art and science of nurturing: strategic follow-up and consistent touchpoints
- Conquering conversion rates: target ranges for each lead source
Plus, catch insights on the value of walk-ins, email marketing and one-on-one conversations.
Y’all, leads don’t have to be a puzzle, but you need a process (and a clue!). Find them in Episode 621!
Catch you there,
Lise
PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!
Ever feel like you’re throwing spaghetti at the wall when it comes to marketing? And that your leads pile up in a tangled jumble across your CRM, Google spreadsheets and sticky notes?
Not exactly strategic. There is a better way.
Join Coach Peter and Coach Elle as they lay out key learnings about leads In Episode 621: Clueless About Leads? And go from guessing to grasping. Frustrated to focused.
On the agenda:
- Mastering Meta ads: lead forms versus landing pages. plus AB testing
- Tracking and categorizing: not all leads are the same, so sort into different buckets
- Prioritizing hot prospects: high-value leads and those most likely to convert
- The art and science of nurturing: strategic follow-up and consistent touchpoints
- Conquering conversion rates: target ranges for each lead source
Plus, catch insights on the value of walk-ins, email marketing and one-on-one conversations.
Y’all, leads don’t have to be a puzzle, but you need a process (and a clue!). Find them in Episode 621!
Catch you there,
Lise
PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!
Previous Episode
620: Building Financial Strength with Billy Hofacker
Lots of us open studios because we’re incredibly passionate about fitness and helping others. Where we may need some help ourselves, however, is managing finances for our business.
We got you! Y’all can learn what you don’t know. A great way to start is with Episode 620, Building Financial Strength with Billy Hofacker. Coach Caroline walks through some basics with this expert fitness money coach, who keeps it real and simple.
Among the top-line takeaways:
- Key metrics to track: entire sales, gross sales, total revenue and cash flow
- Your root beliefs about money: overcoming a negative or fearful mindset
- Reducing expenses thoughtfully: without compromising the client experience
- Paying yourself: a non-negotiable necessity and valuing your worth
- Opening a second location: using a decision-making matrix and managing debt
Plus, catch Billy’s inspiring backstory, which includes a “big, muscular dude with piercings everywhere and tattoos all over his face.” And embrace his no-nonsense philosophy that can prevent bad decisions. Learn more about Billy at yourfitnessmoneycoach.com.
Catch you there,
Lise
PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!
Next Episode
622: The Ins and Outs of working with a VA
Despite working longer and harder, do you feel like you’re on a treadmill that keeps accelerating but doesn’t let you get anywhere?
Oh, friend, I feel you. I was you. And I can help you!
Start with Episode 622: The Ins and Outs of Working with a Virtual Assistant. Coach Cara and Coach Lindsey get real on how hiring a VA can save your sanity and free you up to focus on the bigger picture.
Captured in the convo:
- Ditch the delusions: lose your cape – even superheroes have the same 24 hours/ day
- Intentionally offload: maximize your VA’s productivity to minimize your overwhelm
- Invest wisely: thoroughly train (and sometimes hand-hold) to equip your VA to succeed
- Cash in on your freedom: use newfound time to strategize and build the business
- Check out: get a haircut, take a day off or actually enjoy a real vacation
As Lindsey points out, “You can do anything, but you can’t do everything!” A VA gives you more mental space and time to work on the business, rather than in the business. Discover how to capitalize on this game-changer in Episode 622!
Catch you there,
Lise
PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!
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