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03/29/22 • 2 min

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The Business of Authority

Link to The Mastermind For Soloist Women

Link to The Mastermind For Soloist Women

Previous Episode

Get Different with Mike Michalowicz

How books have been a pivotal source of his authority (and a substantial slice of his overall revenue).

The role of his communities in concepting and testing book ideas—and why members who aren’t super fans are especially valuable.

Why incremental and real-life experiments are so critical to testing new ideas.

The value of going for small wins—even when complexity is the “better” solution.

Why being better is not enough.

LINKS

Jonathan | Daily List | Ditcherville | LinkedIn | Twitter

Quotables

“The stuff I put in my books is the same stuff I share on stage or on a podcast. But they're devalued when we hear the voice, it's eh, but once it's in a book, it becomes biblical for some reason.”—MM

“Why I’ve written so many (books) is I am working on any number at any given time, usually three to four in the works.”—MM

“The book is the starting point for lead flow, but it's the end point of the knowledge. It's the best of what I have accumulated.”—MM

“I use my subscribers and say, “Hey, we're going to concept—who's willing to try this out?” But I will, to some degree, intentionally exclude people who’ve tried stuff out in the past, trying to always approach new people and learn from them.”—MM

“What a lot of people do in their writings is they make it so it's not palatable and you lose the reader before you even get a chance to serve them.”—MM

“All my books are based upon this concept of quick, easy deployment.”—MM

“Being better is not enough. But many of us rely on that, we say we are better. Why don't we gain more business? We have to be noticeable.”—MM

“The only experience people have with us before doing business with us is our marketing. And if our marketing is inconsistent with the actual brand experience, there's a mistrust that's going to happen.”—MM

LINKS

https://mikemichalowicz.com/

LINKS

Next Episode

When Your Book Is Last

Why book as business card is not the book that will still be relevant and valuable in 20-30 years.

How to introduce your book content to ideal readers so they can help you use the right language, examples and stories.

Using your book idea to build a tribe of support for your eventual launch.

Positioning your book so it has a built-in base of readers—and is attractive to potential publishers.

The benefits from teaching your material before you ever start writing the actual book.

Quotables

“I think this is more reliable path to write a book that could theoretically be still getting read 20 years from now.”—JS

“If you're going to pitch your book to a publisher, they want to know: how does this book position against these other (competitive) books?”—RM

“What you want is feedback from people who are hearing your stuff for the first time.”—JS

“You need a launch team—you need a bunch of people supporting your book to help make it successful.”—RM

“They might tell me my baby's ugly, but that's what I want. I don't wanna write the book and then find out that my baby's ugly.”—JS

“It (a webinar) gives you a lot of experience with talking about the book and getting comfortable, listening and synthesizing what they're saying.”—RM

“If people do show up for your webinar, you're getting a head start on your marketing language for the book itself.”—JS

“For the kind of book that we're talking about, you've gotta have some other people invested in its success—where they get excited about it, they want to share it.”—RM

LINKS