The Business of Authority
Jonathan Stark and Rochelle Moulton
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Top 10 The Business of Authority Episodes
Goodpods has curated a list of the 10 best The Business of Authority episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The Business of Authority for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The Business of Authority episode by adding your comments to the episode page.
Special Message For TBOA Listeners
The Business of Authority
03/29/22 • 2 min
1 Listener
Choosing Your Top Priorities
The Business of Authority
01/16/23 • 32 min
Is it a good idea to have multiple themes or strategies in a single year?
Why running your business—prospecting, closing deals, delivery—always has to be a top priority (hint: nothing good happens when you don’t have cash flow).
The natural progression from starting a business to defining your value proposition to earning serious revenue—and how a single focus will move you faster.
How to think about monetizing your expertise as you grow.
RESOURCES
Rochelle | Email List | Soloist Women | LinkedIn | Twitter | Instagram
Jonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
Quotables
“You still have to do all of the care and feeding of your business. You have to have money coming in. You have to be closing deals... you have to be doing delivery.”—JS
“Prospecting never stops. Ideally on the road to authority, you do a lot of prospecting in the beginning and then it tapers off.”—RM
“I get nervous when people are splitting their time between two themes.”—JS
“I focus a lot better if I've got one lodestar that I'm shooting for.”—RM
“Of all of the things that people have been paying me for, what is the thing I really want to show up and do?”—JS
“How are you going to make money out of this?”—RM
“Clients are happy to pay your exorbitant fees and your growth looks like getting bigger and bigger clients for whom you'll deliver more and more value and therefore can charge higher and higher.”—JS
You really have to marshal all of your energy into one thing to push to that next level.”—RM
LINKS
Rochelle | Email List | LinkedIn | Twitter | Instagram
Jonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
Ask Us Anything
The Business of Authority
10/05/20 • 60 min
What kind of pricing model would you recommend to a consulting agency that has traditionally relied on a retainer model?
How do you think international business and economics can and should impact pricing? I’ve seen agencies price certain fixed cost products lower in certain countries to make them more accessible.
How should small businesses consider reorienting their offerings within the current economic situation? Is now the time to be moving toward industries that are profitable or focusing on industries with high value problems to solve?
Do you have any specific tactics or strategies to get customers on the phone and ask them questions that will help you get insight into the problems they’re experiencing so you can better position and market yourself?
What are your thoughts on vertical vs. horizontal positioning and what sort of marketing would you do with either one of them?
Quotables
“For a recurring model, I like to go with an advisory retainer where you’re not doing execution, but making yourself available at the drop of a hat to answer questions.”—JS
“You want to make sure that you’re not giving away so much that you can’t stay with the mission.”—RM
“Help people you like get what they want. I’m not a fan of chasing opportunity. I like opportunity to come to me.”—JS
“Who do you want to help succeed, who do you want to transform...and what’s that particular transformation that you make in a way no one else does. There’s your power.”—RM
Links
Celeste Headlee TEDx 10 Ways To Have A Better Conversation
Got a question for us?
Do you have a question that you'd like us to answer on the show? We'd love to hear from you! Email a voice recording to Jonathan at [email protected] and we'll add it to the queue.
LINKS
Rochelle | Email List | LinkedIn | Twitter | Instagram
Jonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
Book Publishing Listener Q&A
The Business of Authority
11/15/21 • 68 min
The two main reasons to write a book for your expertise or authority business.
The pros and cons of self-publishing vs. seeking out a traditional publisher.
Positioning and pricing your self-published book—and whether to sell it on your website and/or amazon.
How to find and vet the right editor(s) for your situation.
The role of e-books vs. physical books and why you probably want both.
Quotables
“The two main reasons to write a book for business: there's the 300 page business card and there's the revenue stream... it really helps going into it to know which one you're writing.”—JS
“You might make different strategic and tactical decisions depending on whether you want direct or indirect revenue from your book .”—RM
“If you want to reach a broader audience, then it does make sense to go through a more traditional publishing channel or at least something closer to that.”—JS
“The irony (with traditional publishers) is when you want them, when you need them, they usually don't want you—because they want you to have enough name recognition that you're helping to drive the sales of the book.”—RM
“When I published Hourly Billing Is Nuts, since it was so much about pricing, I was like, I want to price this right. And I don't want it to be next to a whole bunch of direct competitors that are cheaper. It'd be like putting myself on Upwork.”—JS
“I wanted really good editors because all of my (client) book experiences up to now have been with really top-notch people at big publishing houses and I wanted somebody as good as that for my book.”—RM
“I think everybody should write a book—the experience is fabulous. It's so good to have to think that hard about something and have a project that's that big.”—JS
“How hard is it to create a physical book on Amazon? It is so freaking easy if you're already doing the e-book on amazon.”—RM
RELATED LINKS
LINKS
Rochelle | Email List | LinkedIn | Twitter | Instagram
Jonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
Soloist Women Mastermind
The Business of Authority
09/13/22 • 1 min
As a soloist...
How do you grow without complicated systems?
How do you monetize your expertise in as few working hours as possible?
How do you work not only consistently but joyously from your genius zone?
And how do you make a lasting impact with the revolution you're leading?
It’s A Wrap
The Business of Authority
04/22/24 • 11 min
We talk about where we’re taking the show and how your feedback will impact our next steps.
It's your chance to reach out (see the links below) and weigh in!
LINKS
Rochelle | Email List | LinkedIn | Twitter | Instagram
Jonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
Building A Business Around Your Genius
The Business of Authority
07/31/23 • 44 min
Talking Points
The four zones of work and how to continue morphing toward your personal genius zone.
How to think about (and master) the upward spiral that is consistently spending more work time in your genius zone.
The clues that tell you it’s time to exit the trap of doing work where you’re merely competent or excellent.
Embracing the counterintuitive idea that you can do less—and do fewer things—to move ahead faster.
Understanding those things that are a drag on your energy vs. a source of fuel.
RESOURCES
Rochelle | Email List | Soloist Women | LinkedIn | Twitter | Instagram
Jonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
Quotables
“One of the ways that we sabotage ourselves is we stay in our zone of competence or excellence. We actively push away opportunities to be in our genius zone. It's almost like, who am I to have it this good?”—RM
“(The upward spiral) is aspirational. It's not perfectionist. It's like this iterative process, which to me is so much more real than this like magic bullet.”—JS
“You do nobody any favors by staying in your zone of excellence or your zone of competence.”—RM
“(Your genius) is way bigger than like a business model or something like that. It's almost like a trait, like a superpower or something.”—JS
“Your genius zone is about how you contribute to the world by bringing it your best talents.”—RM
“The process of honing down...to the extent that I would call it my genius zone, is really just like looking at the stuff that drains me and not doing it anymore.”—JS
“Every day that you're alive, you could get a little bit more into your genius zone.”—RM
“That feels weird: it's like, wait, do less, do fewer things to get ahead. It's counterintuitive.”—JS
LINKS
Rochelle | Email List | LinkedIn | Twitter | Instagram
Jonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
Heck Yeah Headlines
The Business of Authority
09/21/20 • 41 min
This week on TBOA, Rochelle and I talk about the importance of knowing how to get your clients to shout “Heck, yeah!”
Talking Points
- What your website is for
- Who your website is for
- What you want to happen in the first second a visitor lands on your page
- The importance of knowing the language of your ideal buyer
- What to do if niching down on an ideal buyer feels too risky
Quotable Quotes
“If your site isn’t getting you leads, it’s broken. It might as well be down.”—JS
“It’s really hard to decide what to say when you don’t know who you’re talking to.”—JS
“It’s not about you. The client is the hero.”—RM
“One attention grabbing headline can make all the difference.”—RM
“Lots of people misuse Simon Sinek’s ‘Start With Why’ concept.”—JS
“If you can articulate your client’s problem better than they can, they’ll assume you have the solution.”—JS
“I know when people reach the right level of specificity because the words start flowing.”—JS
“I’ve almost never encountered someone who was too niched down.”—JS
“Before you give up on the niche, revisit your messaging.”—RM
“There’s no way around it. You need to have conversations with your ideal buyers and REALLY listen to what they say.”—JS
“To grow your business, listen to your ideal buyers and then speak their language.”—RM
Related links
We want you to be a part of our 150th episode!
We’re planning a special episode for #150 and you can have a chance to participate! Just record your question and send it to me at [email protected] and if it’s chosen, we will play your question and answer it on the show.
Yours,
—J
LINKS
Rochelle | Email List | LinkedIn | Twitter | Instagram
Jonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
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FAQ
How many episodes does The Business of Authority have?
The Business of Authority currently has 335 episodes available.
What topics does The Business of Authority cover?
The podcast is about Marketing, Consulting, Management, Entrepreneurship, Podcasts, Business and Coaching.
What is the most popular episode on The Business of Authority?
The episode title 'Special Message For TBOA Listeners' is the most popular.
What is the average episode length on The Business of Authority?
The average episode length on The Business of Authority is 42 minutes.
How often are episodes of The Business of Authority released?
Episodes of The Business of Authority are typically released every 7 days.
When was the first episode of The Business of Authority?
The first episode of The Business of Authority was released on Jan 8, 2018.
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