Soloist Women Mastermind

09/13/22 • 1 min

The Business of Authority

As a soloist...

How do you grow without complicated systems?

How do you monetize your expertise in as few working hours as possible?

How do you work not only consistently but joyously from your genius zone?

And how do you make a lasting impact with the revolution you're leading?

Soloist Women Mastermind

As a soloist...

How do you grow without complicated systems?

How do you monetize your expertise in as few working hours as possible?

How do you work not only consistently but joyously from your genius zone?

And how do you make a lasting impact with the revolution you're leading?

Soloist Women Mastermind

Previous Episode

Making Email Work For You

How to think about email as a tool to spread your ideas and share your expertise.

Why simple is often best—and what to focus on to keep it that way.

Basic automations that will allow you to help more people at scale (without overcomplicating your life).

Creating the client and buyer experience that stays true to your brand and message (hint: you’ll want to test how it’s working).

RESOURCES

Quotables

“If you're in the business of changing people's minds... it's a pretty good strategy to do it slowly over time, like drip information out in digestible bits, until finally it clicks.”—JS

“We want email to work for us. We want it to engage people in our revolution—engage them in buying things from us, learning things from us.”—RM

“Having things scheduled in advance and set to go out on a particular schedule is really useful from an impact standpoint, because you can help people for free at scale.”—JS

“A welcome or nurture sequence...is where you're bringing them in a very nurturing, welcoming way. That's really important when we're talking about expertise, authority.”—RM

“The cautionary tale is it's really easy to overcomplicate this at the beginning and think that you need to know every move each person makes to get it customized to the situation.”—JS

“There's just something different about when you look at your emails from the buyer's point of view.”—RM

“Periodically I'll have a big jump up in subscribers and it'll like, push me into a new category price wise and I'll be like, eh, maybe it's time to prune.”—JS

“It's the brand experience—what do you want people to experience as they go through these different emails with you?”—RM

Links

Ditching Hourly with Jason Resnick

LINKS

Next Episode

Hiring Employees Is Not The Holy Grail

Three ways to scale your business with employees (and when it makes sense for them to be contractors instead).

How to think about and map your monetization strategy when you have employees—and why cash flow is queen.

What to do instead when you think it’s time to hire your first salesperson.

The four steps to create personal leverage in your core business—with or without employees.

Why your business deserves to be structured so you can live and work in your genius zone.

Quotables

“Hiring employees is held up like a milestone in the journey of every entrepreneur.”—JS

“Having employees changes how you think about your business day to day.”—RM

“Minimees are inexperienced versions of yourself where you're gonna mark up their time, bill them out and make the profit off of that.”—JS

“(When you’re thinking of hiring) you first want to map out your monetization strategy.”—RM

“If you're billing by the hour, just shut this episode off because what we're gonna talk about next is how to deliver more with less work.”—JS

“You can hire a whole bunch of employees and go broke five times faster than you would otherwise.”—RM

“What would you be considering hiring employees for? It's always because you think they're gonna create leverage...to make your business better.”—JS

“I always wanted my employees to make plenty of money because it meant we were all really successful...I paid them based on the outcomes they met, and we could all make a lot of money.”—RM

LINKS