Building A Business Around Your Genius

07/31/23 • 44 min

The Business of Authority

Talking Points

The four zones of work and how to continue morphing toward your personal genius zone.

How to think about (and master) the upward spiral that is consistently spending more work time in your genius zone.

The clues that tell you it’s time to exit the trap of doing work where you’re merely competent or excellent.

Embracing the counterintuitive idea that you can do less—and do fewer things—to move ahead faster.

Understanding those things that are a drag on your energy vs. a source of fuel.

RESOURCES

Quotables

“One of the ways that we sabotage ourselves is we stay in our zone of competence or excellence. We actively push away opportunities to be in our genius zone. It's almost like, who am I to have it this good?”—RM

“(The upward spiral) is aspirational. It's not perfectionist. It's like this iterative process, which to me is so much more real than this like magic bullet.”—JS

“You do nobody any favors by staying in your zone of excellence or your zone of competence.”—RM

“(Your genius) is way bigger than like a business model or something like that. It's almost like a trait, like a superpower or something.”—JS

“Your genius zone is about how you contribute to the world by bringing it your best talents.”—RM

“The process of honing down...to the extent that I would call it my genius zone, is really just like looking at the stuff that drains me and not doing it anymore.”—JS

“Every day that you're alive, you could get a little bit more into your genius zone.”—RM

“That feels weird: it's like, wait, do less, do fewer things to get ahead. It's counterintuitive.”—JS

LINKS

Talking Points

The four zones of work and how to continue morphing toward your personal genius zone.

How to think about (and master) the upward spiral that is consistently spending more work time in your genius zone.

The clues that tell you it’s time to exit the trap of doing work where you’re merely competent or excellent.

Embracing the counterintuitive idea that you can do less—and do fewer things—to move ahead faster.

Understanding those things that are a drag on your energy vs. a source of fuel.

RESOURCES

Quotables

“(The upward spiral) is aspirational. It's not perfectionist. It's like this iterative process, which to me is so much more real than this like magic bullet.”—JS

“You do nobody any favors by staying in your zone of excellence or your zone of competence.”—RM

“(Your genius) is way bigger than like a business model or something like that. It's almost like a trait, like a superpower or something.”—JS

“Your genius zone is about how you contribute to the world by bringing it your best talents.”—RM

“The process of honing down...to the extent that I would call it my genius zone, is really just like looking at the stuff that drains me and not doing it anymore.”—JS

“Every day that you're alive, you could get a little bit more into your genius zone.”—RM

“That feels weird: it's like, wait, do less, do fewer things to get ahead. It's counterintuitive.”—JS

LINKS

Previous Episode

Why Wouldn’t You Hire Help?

How it feels when clients have several choices, but don’t trust any of them to bring them reliably to their finish line.

The perceived experience and control clients feel from a DIY solution (that they don’t completely trust they’ll get from you).

How to make it easier for certain clients to either hire you or drop out earlier in the process.

What goes through clients’ heads as they consider spending money for your services/outcomes.

Quotables

“Once you make that decision and you pick the horse, you're riding that horse to the end.”—JS

“Just because you decided to do it yourself doesn't mean that you know what's behind the walls.”—RM

“There's no real way for a non-expert to judge the capabilities of an expert.”—JS

“You consciously chose this because it was a better perceived experience for you than the level of unknown with hiring somebody to do it.”—RM

“All of the decision-making processes that kept us paralyzed turned out in retrospect to have been unfounded.”—JS

“Sometimes when you (bring in additional team members), it allows you to make a different promise to your client and make it easier for them to hire you.”—RM

RESOURCES

LINKS

Next Episode

Perspective Meets Mindset

Why perspectives are easier to change than our mindset (and how to get help when you need it).

The one question to ask yourself if you think your mindset is getting in your way.

Six specific mindsets (and how to recognize them) that can prevent soloists from breaking through to high-end revenue combined with the free time to enjoy it.

Crossing the line from being tentative to charging premium prices because you are confident in your transformations and your business.

The links between your mindset and your confidence in making bets inside your business.

RESOURCES