Soloists: The Mastermind

01/19/23 • 1 min

The Business of Authority

Soloists: The Mastermind

Previous Episode

Choosing Your Top Priorities

Is it a good idea to have multiple themes or strategies in a single year?

Why running your business—prospecting, closing deals, delivery—always has to be a top priority (hint: nothing good happens when you don’t have cash flow).

The natural progression from starting a business to defining your value proposition to earning serious revenue—and how a single focus will move you faster.

How to think about monetizing your expertise as you grow.

RESOURCES

Quotables

“You still have to do all of the care and feeding of your business. You have to have money coming in. You have to be closing deals... you have to be doing delivery.”—JS

“Prospecting never stops. Ideally on the road to authority, you do a lot of prospecting in the beginning and then it tapers off.”—RM

“I get nervous when people are splitting their time between two themes.”—JS

“I focus a lot better if I've got one lodestar that I'm shooting for.”—RM

“Of all of the things that people have been paying me for, what is the thing I really want to show up and do?”—JS

“How are you going to make money out of this?”—RM

“Clients are happy to pay your exorbitant fees and your growth looks like getting bigger and bigger clients for whom you'll deliver more and more value and therefore can charge higher and higher.”—JS

You really have to marshal all of your energy into one thing to push to that next level.”—RM

LINKS

Next Episode

Growing Your Authority Circle

The leap of faith required to act generously right from the start of any promising relationship.

Moving transactional interactions—like say guesting on a podcast—into relational ones.

How to find the right watering holes for other leaders in your niche—without limiting yourself to social media.

The one invitation you can offer new contacts that is often a hard yes.

The sometimes hidden value from buying cohort-based courses and programs.

Quotables

“There needs to be a leap of faith in your mind that reaching out to broaden your authority circle (to maybe someday amplify your message), is gonna start off by you showing up in a generous way to help other people.”—JS

“You’re in the green room and you have this interaction and then afterwards you've developed a rapport and you've got the opportunity to build a relationship—I love podcasting for that.”—RM

“There's this group of people that are all climbing the same mountain, but we're at different points or different places so we don't know they're there.”—JS

“You can move something that's a transaction into something more relational.”—RM

“A good watering hole: some kind of class that has a cohort where people are birds of a feather flocking around this particular idea.”—JS

“I wanna find other people like me, because guess what? The Chamber of Commerce in my town doesn't have anybody like me.”—RM

“If you cannot find a watering hole—like you're pretty clear about who you're looking for, but you just cannot find a place where they gather online—you can start one.”—JS

“You will help them (new contacts) because you think what they're doing is interesting or there's something about their story that resonates with you.”—RM

LINKS