The Business Behind Your Business

In this episode we’re grateful to be able to share with you an interview from Alive 90.5’s Grow the Business - People Edition.

Paul Sweeney is talking with Alive 90.5 hosts Paul Cripps and Kylie Thomas about 4 key areas to managing your business through and beyond the current crisis.
These four areas as being key to managing a business through and beyond the current crisis.

Cash Flow management - review, improve, measure, monitor and forecast. Cash flow management is always critical for your business.

Planning - create and implement your action plan for the next 90 days and beyond. Include specific actionable and measurable tasks broken down into simple steps.

Taxation - ensure continued compliance, take advantage of concessions, and reduce cash leakage to tax.

Team of advisors - use the experience and knowledge of a team of highly qualified professional advisors to build a high-performance business.

Knowing exactly where you are is important. Getting to know your numbers is critical. Particularly around cash flow

You can’t plan to move forward or prepare your business for when Government assistance gets scaled back, if you don’t know accurately where you are starting from.
Paul Sweeney launched Pretium Solutions after a long and successful career in accounting and business advisory. For Paul, the driving force behind the creation of Pretium Solutions was to make high-end, proactive, directed and value-based advisory services available to small to medium businesses. Paul brings to the table decades of experience as a highly qualified accountant and business advisor at every level of business.
Through consulting, coaching and on-the-ground training and operations, his focus is on unlocking the untapped potential for greater profitability. Paul’s qualifications allow him to pair strategic advice with an advanced understanding of taxation and compliance matters.

https://pretiumsolutions.com.au/
https://www.alive905.com.au/listenlive/
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Are you ready to turn your passion into a business? Sister2Sister pop duo did exactly that when they opened the popular Sister2Sister School of Singing in 2004. They successfully moved from a performance career to balancing running a singing school with being professional freelance, session vocalists. So how did they do it?
Learn about the exciting journey of Sharon and Christine Muscat and find out why profitable, thriving businesses require more than just passion.
Sharon and Christine Muscat are bonafide industry veterans beginning their music careers as a recording artists and signing deals worldwide with Mushroom, Sony and Columbia Records in their early teens. They toured extensively over 25 countries to promote the release of their self-penned music. Along with thousands of performances and promotional appearances, their multi-platinum releases won for them an ARIA Award and took them on the road with Britney Spears on her ‘Oops I Did It Again’ world tour in 2000. Together, the sisters graced some of the world’s biggest stages including London’s Wembley, New York’s Madison Square Garden and Sydney’s Entertainment Centre.

As freelance, session vocalists based in Sydney, both sisters lend their voices to television and film and regularly provide backing vocals to international and local recording artists. They have featured on countless recordings, tours and live performances for the likes of Boy George, Guy Sebastian, Macklemore, Vance Joy, Jessica Mauboy, Ben Lee, Leo Sayer, Human Nature, Anthony Callea, Michael Bolton and just recently wrapped up an Australian wide arena tour with Delta Goodrem.

As formidable vocal educators both Christine and Sharon have over 20 years experience. Vocal certifications include Level II Instructors with the Institute for Vocal Advancement and Seth Riggs’ Speech Level Singing Technique as well as completion of Levels 1 & 2 of the Estill Voice Method and Estill Advanced Workshop and continue their professional development as teachers and performers.

In 2004, the sisters founded the Sister2Sister School of Singing - a specialised singing school offering singing lessons, music lessons, drama, musical theatre and non-competitive, recreational dance classes along with varied workshops and ample performance opportunities. Classes are delivered face-to-face from their Sydney studios and online, worldwide. The business has won many local business awards over the years along with Christine and Sharon being named Young Entrepreneurs of the Year at the NSW Business Awards. As a natural extension to their business, Christine and Sharon have have formed alliances with labels and managers across the country developing their artists in readiness for the world stage. Both sisters are fiercely passionate about nurturing up-and-coming artists and working with established vocalists to maintain vocal health under commercial demands.

www.sister2sister.com.au

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Events have long been a go-to strategy for businesses aiming to showcase their products or services. However, it's not uncommon for these efforts to fall flat despite the considerable investments of time, effort, and money.
In this episode we address the questions of:

1. How can we turn the tide and make our events successful?
2. How do we extract real value from hosting these gatherings?
3. And most importantly, how can we use events as part of our business growth strategy?

We are joined by Celia Wouters, Managing Director of Events Outsourced. Celia looks at what makes a successful event, plus some common mistakes small businesses make. Celia offers some great strategies to help businesses make the most out of their events.
How do we make the event worth the time, effort and cost that we put into it?

Celia Wouters is an event management professional who has worked in the events industry for 16 years. Her prior positions have seen her employed on all sides of events – Events Agency, “In-house” company Events Manager and Venue side – which gives her a well rounded view of all aspects of events and enables her to further assist her clients.

Celia founded Events Outsourced in 2016 from her passion to create engaging and polished events. In the early days Events Outsourced was a “one-woman band” but has grown throughout the years. We now employ a team of events professionals who all share Celia's passion for events.Providing a flexible and personalised service to our clients, we aim to ensure that the events process is strategic yet stress free.

At the heart of it, Events Outsourced is a corporate event planning agency who care for our clients and our environment. Partnering with us will provide you with a strategic approach to events. With the additional bonus of knowing you are supporting a small business to succeed. Ensure your next event is both strategically driven and planned to perfection.

Links: www.eventsoutsourced.com.au/FacebookInstagramLinkedIn - CeliaLinkedIn - Events Outsourced

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PART 2 of our look at cybersecurity and the insurance you need to protect your business.

In this episode, we look at what happens if there's a cyberattack and I have to make a claim? What's the process?

Join Dave Ferris (Davelcorp Insurance Brokers) and Luke Iacovelli (UNITECH Solutions) as they dive into the issues around cybercrime and how best to protect your business from cyberattacks.

If your business experiences a cyberattack and you have insurance, then the first step is to contact your insurance broker and they will work with you and your IT support. If you don't have cybersecurity insurance, you will go straight to your cybersecurity provider. There is a process to find out what's happened, what damage has been done and what are the next steps.
 
It's important to remember that cyber-risk is just one risk that's inherent in a business.  We recommend that you take a proactive approach to risk management and look at all of your business risks. You need to work with your IT professionals and say, "How can we protect ourselves using your expertise to manage the risks by the way we do our business?"

You need to have your risk management, cyber-risk strategies in place to service your business and then the insurance becomes a simple fallback. You won't get insurance, if you don't have those measures in place anyway. And so the insurance is just a fallback, it's not the solution.

Explore these issues and more and get your business' cybersecurity on track.

Dave Ferris:
Dave is the Senior Client Broker & Division Head (Enterprise Division) at DavelCorp Insurance Brokers. He has diverse insurance industry experience spanning over 35 years, that has included roles in Risk Management, General Insurance underwriting, Facultative reinsurance, Underwriting Agency Management and Insurance Broking.

Dave's qualifications and experience well equip him to add significant value to his clients as a risk consulting insurance broker with a proven track record in tailoring unique risk transfer solutions for larger clients, groups and associations. https://www.riskybusiness.com.au/

Luke Iacovelli:
Luke is the Sales Manager for UNITECH Solutions. He is responsible for a team of sales personnel and helps drive corporate selling of technology solutions to suit the many different clients under his portfolio. Working within the technology industry also requires constant training & personal development across the many changes faced within this sector.  As the Sales Manager, Luke works closely with his Sales Team on ensuring they convey quality product knowledge and the delivery of efficient, cost effective Smart Solutions for their wide range of clients. https://www.unitech.com.au/

To learn more about cybercrime and how to protect your business, check out this book:
Surviving the Rise of Cybercrime: A non-technical executive guide (Australia) by Craig McDonald

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https://pretiumsolutions.com.au/services/strategy-and-advisory/
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Is being passionate about your product or service enough to warrant starting a business? What about skill or quality - if your product or service is 'the best', does that mean you should start a business selling it?
A successful business requires more than just passion, skill and an amazing product or service.
Paul Sweeney (Pretium Solutions) looks at what you need to do before you start a business. How can you make sure you will have customers who will buy your product or service? Who will your customers be? How will you reach them?
The key here is to make sure you do your research, first.
Here are links to the books Paul mentions in the podcast:
The Lean Startup by Eric Ries
The $100 Startup by Chris Guillebeau
Sell or Be Sold by Grant Cardone
Disclosure: As an Amazon Associate we earn from qualifying purchases. We really appreciate it when you use our links to check out and purchase some of the books and tools we use. It helps cover our costs.

Paul Sweeney Chartered Accountant & Business Advisor, launched Pretium Solutions after a long and successful career in accounting and business advisory. Paul credits his passion for small business with growing up in country NSW, where family-run businesses were the cornerstone of everyday life.
For Paul, the driving force behind The Business Behind Your Business was to make high end, proactive, directed and value-based advisory services available to small to medium businesses.
Paul brings to the table decades of experience as a highly qualified accountant and business advisor at every level of business. Through consulting, coaching and on-the-ground training and operations, his focus is on unlocking the untapped potential for greater profitability. Paul’s qualifications allow him to pair strategic advice with an advanced understanding of taxation and compliance matters.
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