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The Business Behind Your Business

The Business Behind Your Business

Hosted by Paul Sweeney

1 Creator

1 Creator

Conversations to help your business grow and thrive. It's like having your own board of expert advisors in your pocket. Join your host Paul Sweeney and our team of expert advisors as we take a deep dive into the problems (and solutions) faced by business owners. In our 15 to 20 minute podcasts, we’ll discuss information and advice from qualified, experienced professionals to help you create a great business. Running a business is hard. And no matter how experienced you are in your business you’ll run into unexpected issues. Whatever is happening to your business now, it has likely happened to plenty of business owners before. The Business Behind Your Business will be bringing the team of expert advisors to you, sharing their experience, tips and case studies to help you run a great business. Hear from expert advisors including Business Accountants, Business Advisors, Lawyers, Insurance Brokers, Finance Brokers, Information Technology (IT), Sales, Marketing, Human Resources, Financial Advisors, Business Restructuring, Business Turnaround, Systems Design and Implementation, and Strategic Planning.

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Top 10 The Business Behind Your Business Episodes

Goodpods has curated a list of the 10 best The Business Behind Your Business episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The Business Behind Your Business for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The Business Behind Your Business episode by adding your comments to the episode page.

Paul Murray, founder of AccountKit, shares his experience of the start-up process from an idea, to a minimum viable product, to now having an established business that recently celebrated it's 5th Anniversary. Paul Murray shares some key lessons for anyone contemplating starting a business or for anyone who has already launched their business.
Key points raised by Paul include:
•Importance of identifying a product where there is an existing need and customer base
•Starting with a minimum viable product
•Listening to your customers before adding new features
•Realistic time frames for break-even - how long should you expect to fund your business before it generates positive cash flow?
•What you can do to overcome “fear of failure”?
Paul Murray is the co-founder of AccountKit, co-director of his own accounting firm with his wife, father of three and an avid gamer harking back to his days prior to accounting.
AccountKit is the Swiss Army Knife for accountants and bookkeepers, providing a variety of cloud-based tools to streamline and automate day-to-day tasks, giving them the Power to Perform at their absolute best!

https://www.account-kit.com/
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https://thebusinessbehindyourbusiness.com/
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The Business Behind Your Business - Turning Your Passion into a Business

Turning Your Passion into a Business

The Business Behind Your Business

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05/17/22 • 51 min

Are you ready to turn your passion into a business? Sister2Sister pop duo did exactly that when they opened the popular Sister2Sister School of Singing in 2004. They successfully moved from a performance career to balancing running a singing school with being professional freelance, session vocalists. So how did they do it?
Learn about the exciting journey of Sharon and Christine Muscat and find out why profitable, thriving businesses require more than just passion.
Sharon and Christine Muscat are bonafide industry veterans beginning their music careers as a recording artists and signing deals worldwide with Mushroom, Sony and Columbia Records in their early teens. They toured extensively over 25 countries to promote the release of their self-penned music. Along with thousands of performances and promotional appearances, their multi-platinum releases won for them an ARIA Award and took them on the road with Britney Spears on her ‘Oops I Did It Again’ world tour in 2000. Together, the sisters graced some of the world’s biggest stages including London’s Wembley, New York’s Madison Square Garden and Sydney’s Entertainment Centre.

As freelance, session vocalists based in Sydney, both sisters lend their voices to television and film and regularly provide backing vocals to international and local recording artists. They have featured on countless recordings, tours and live performances for the likes of Boy George, Guy Sebastian, Macklemore, Vance Joy, Jessica Mauboy, Ben Lee, Leo Sayer, Human Nature, Anthony Callea, Michael Bolton and just recently wrapped up an Australian wide arena tour with Delta Goodrem.

As formidable vocal educators both Christine and Sharon have over 20 years experience. Vocal certifications include Level II Instructors with the Institute for Vocal Advancement and Seth Riggs’ Speech Level Singing Technique as well as completion of Levels 1 & 2 of the Estill Voice Method and Estill Advanced Workshop and continue their professional development as teachers and performers.

In 2004, the sisters founded the Sister2Sister School of Singing - a specialised singing school offering singing lessons, music lessons, drama, musical theatre and non-competitive, recreational dance classes along with varied workshops and ample performance opportunities. Classes are delivered face-to-face from their Sydney studios and online, worldwide. The business has won many local business awards over the years along with Christine and Sharon being named Young Entrepreneurs of the Year at the NSW Business Awards. As a natural extension to their business, Christine and Sharon have have formed alliances with labels and managers across the country developing their artists in readiness for the world stage. Both sisters are fiercely passionate about nurturing up-and-coming artists and working with established vocalists to maintain vocal health under commercial demands.

www.sister2sister.com.au

https://thebusinessbehindyourbusiness.com/
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The Business Behind Your Business - Managing Change in Your Business

Managing Change in Your Business

The Business Behind Your Business

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12/20/21 • 31 min

Raj Nathoo from Keystone Active Learning explores how your business can manage change in this constantly evolving business environment. It all starts with your personal mindset. Raj discusses why it's important to reduce negative thoughts and stop punishing or blaming yourself for circumstances beyond your control. You need to accept change as being inevitable - change will happen whether you accept it or not.
Raj has provided a tool to aid you on your journey of personal & business growth.
Power Hacks - The Carnegie Triangle
Contact Raj for more information or assistance. [email protected]
Raj is a Business Growth Facilitator & Coach at Keystone Active Learning. He is driven by wanting to make a positive difference by working with individuals and organisations in their endeavor to succeed and grow. Raj has a multitude of skills and experiences as an entrepreneur, and understands the stresses and indecision faced when trying to grow a business.
As a learning and development consultant, he has worked with managers and staff in identifying needs and how they can be incorporated into a strategic learning plan to help grow an organisation. Raj has a passion for working with SMEs that are keen to grow and implement new world thinking and concepts.
As an entrepreneur, Raj understands the stresses and indecisions that entrepreneurs face in the desire to grow their business and deliver a positive return on their investment. Raj’s accounting background, coupled with practical know-how, has helped him to identify key constraints in small businesses and advise clients on the best possible methods of overcoming challenges.

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https://thebusinessbehindyourbusiness.com/
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The Business Behind Your Business - How Content Marketing Can Help Your Business Increase Sales
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07/28/21 • 24 min

Learn all about how content marketing can help you grow your business.
Join Leanne Shelton from Write Time Marketing as she explores these issues.
As a business owner, you may be an expert in your field, but are you also an expert in describing your business, services or products? And how they are going to solve the problems faced by your customers? Probably not!
That's where a professional copywriter comes in. A copywriter will 'get into your head' and gain a deep understanding of both your business and your customers.
With content marketing, you have your website, blog and social media all working together to lead customers to you.
Leanne Shelton has over 15 years of professional writing experience – with additional skills in sales, marketing, PR, and events.

She’s worked in not-for-profit, corporate, and government roles, but her passion for health and wellness has driven her towards that particular niche.

This includes writing high-quality and engaging content – as well as running a relevant meet up group and podcast ‘Marketing & Me’.

In recent years, Leanne has used her breadth of content marketing knowledge to teach business owners how to enhance their brand and authority within their industry.

As a result, she now has a split offering in her services – outsourced copywriting and DIY training, giving her clients the option to choose the best path in their current journey.

Links:

[email protected]

https://www.linkedin.com/in/leanneshelton/

@leanneshelton247 (Instagram)

‘Marketing & Me’ podcast - https://podkite.link/marketing-and-me
Sign-up for our monthly newsletter so you don't miss an episode (plus get access to extra resources).

https://thebusinessbehindyourbusiness.com/
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The Business Behind Your Business - Lessons Learned from Starting a Business

Lessons Learned from Starting a Business

The Business Behind Your Business

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03/09/21 • 15 min

Sandra Zalud shares some of the lessons learned from her experience of starting a business and provides some key advice for anyone getting started in business.
Even with 25 years' experience with lending and assisting a mortgage broker, there were lessons to be learnt when Sandra started her own mortgage broking business.
Sandra has been a representative of Liberty Network Services for over 5 years and has over 25 years of banking & finance experience. Sandra has a passion for creating finance solutions for her clients and ensuring those solutions align with her clients' goals & financial circumstances. She prides herself on offering exceptional customer service. As a Liberty Advisor, Sandra offers diverse lending ranging from Commercial Finance, Self-Managed Super Funds, Residential Mortgages, Business and Personal Loans, Car Finance with Liberty and a panel of lenders. After hours, Sandra enjoys spending time with family and going out to restaurants, dancing and meeting new people at networking events.
https://www.liberty.com.au/sandra-zalud
https://pretiumsolutions.com.au/how-we-help/
Resources mentioned in this podcast:
Hills Shire for Business
https://www.thehills.nsw.gov.au/Business/Grow-your-Business-in-The-Sydney-Hills
Networking
https://www.thehills.nsw.gov.au/Business/Grow-your-Business-in-The-Sydney-Hills/Business-Networking-Groups
Demographics Resource Centre
https://www.thehills.nsw.gov.au/Economic-Development/Business-Support-in-The-Sydney-Hills/Demographics-Resource-Centre
Business start-up blog: So, you want to start a business?
For more information on starting a business, download this free business start-up guide
Sign-up for our monthly newsletter so you don't miss an episode (plus get access to extra resources).

https://thebusinessbehindyourbusiness.com/
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The Business Behind Your Business - Four Key Things to Focus on to Financially Manage Your Business
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09/22/20 • 15 min

In this episode we’re grateful to be able to share with you an interview from Alive 90.5’s Grow the Business - People Edition.

Paul Sweeney is talking with Alive 90.5 hosts Paul Cripps and Kylie Thomas about 4 key areas to managing your business through and beyond the current crisis.
These four areas as being key to managing a business through and beyond the current crisis.

Cash Flow management - review, improve, measure, monitor and forecast. Cash flow management is always critical for your business.

Planning - create and implement your action plan for the next 90 days and beyond. Include specific actionable and measurable tasks broken down into simple steps.

Taxation - ensure continued compliance, take advantage of concessions, and reduce cash leakage to tax.

Team of advisors - use the experience and knowledge of a team of highly qualified professional advisors to build a high-performance business.

Knowing exactly where you are is important. Getting to know your numbers is critical. Particularly around cash flow

You can’t plan to move forward or prepare your business for when Government assistance gets scaled back, if you don’t know accurately where you are starting from.
Paul Sweeney launched Pretium Solutions after a long and successful career in accounting and business advisory. For Paul, the driving force behind the creation of Pretium Solutions was to make high-end, proactive, directed and value-based advisory services available to small to medium businesses. Paul brings to the table decades of experience as a highly qualified accountant and business advisor at every level of business.
Through consulting, coaching and on-the-ground training and operations, his focus is on unlocking the untapped potential for greater profitability. Paul’s qualifications allow him to pair strategic advice with an advanced understanding of taxation and compliance matters.

https://pretiumsolutions.com.au/
https://www.alive905.com.au/listenlive/
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The Business Behind Your Business - How Do I Manage Employee Annual Leave During Lockdown?
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08/04/21 • 27 min

How do you manage employee leave during a COVID lockdown?
If your employees are unable to take leave, how do you as an employer manage the increasing liability for annual leave accruals? Can you force an employee to use their annual leave while your business is in lockdown? Can an employee cash out some of their annual leave?
Paul Cripps and Ben Baumgarten take a deep dive into these questions.
Ben Baumgarten is a Senior Associate Lawyer and has practised exclusively in the area of workplace relations. Ben has experience advising and representing clients, in both the public and private sector, on all aspects of employment law and industrial relations.

Prior to joining Frank Law, Ben has worked for national firms in both Sydney and Melbourne.
Paul Cripps, founder of PK People Solutions, provides operational and strategic HR solutions in collaboration with business leaders and key stakeholders He helps businesses to align the activity of their workforce to the business strategy to improve performance and profitability Paul is a licensed member of the HR Coach Network – the largest independent HR Coaching Network in Australia. His HR corporate career has spanned over 20 years (in Australia and the UK) for QBE Insurance, GE, Allianz, Willis Towers Watson and BNY Mellon.

Ben Baumgarten [email protected] Ph +61 2 9688 6023
Paul Cripps [email protected]
Sign-up for our monthly newsletter so you don't miss an episode (plus get access to extra resources).

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The Business Behind Your Business - Document Your Policies and Systems So Your Business Can Grow
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12/14/21 • 29 min

Why is documenting your business systems important? Mitch Kenny from Maus Software explores the benefits around having your business processes documented.
Some of the benefits include:

  • Less reliance on a single business owner/manager
  • Opportunities for scale and growth
  • Improved overall efficiency

Mitch discusses barriers that often prevent business owners from documenting their systems.
The myths and barriers include the following beliefs:

  • "It all has to be done by the business owner/manager"
  • "It’s too hard to start from scratch"
  • "I don’t want to re-invent the wheel"

Mitch looks at some great ways to get your business started in documenting your policies and procedures.

  • If a question needs to be asked, there needs to be a procedure written about it
  • Platform like Maus/SafeWrite to help (templates – 70-90% of content already written)

Get a free trial of the Maus tools: https://www.maus.com.au/landing/free-trial/
Mitch Kenny:
Mitch has been head of the ISO and Compliance tools at Maus for the past 4 and a half years, helping business owners and managers improve their systems and processes to better comply with their compliance obligations.

Throughout this time, he has helped businesses of all sizes unlock new opportunities through ISO compliance and has learnt about the importance and benefits of documenting internal processes across all businesses.

Now, as Director of SafeWrite, a new brand under Maus Software, he is targeting his focus to helping more SME’s develop and control these process and documents in a way that is efficient, manageable and easy to use.
https://www.facebook.com/mausbusinesssystems/
https://www.linkedin.com/company/maus-business-systems/

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The Business Behind Your Business - Meet Airwallex - Australia's Fastest Growing Fintech Unicorn
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02/01/22 • 34 min

Is your business losing profits to expensive and unnecessary FX conversions? These costs are often 'hidden' but can go up to 5% each time you bring money back, or pay global expenses.
In this episode we talk to Henry Broad from Airwallex who have developed a solution to this problem. Essentially, Airwallex provide a cheaper and easier way to manage money globally.
We discuss how Airwallex solutions have made it possible for businesses to save 3 - 5% on their international imports, shipping and staff expenses by using Airwallex - money they have been able to reinvest back into their business.
●Pay your global supplier and staff faster, in-full, with 10x better rates than major banks
●Save on global SaaS subscriptions like Shopify, AWS or Slack with 0% international transaction fee virtual cards
●Automate your recurring payroll or supplier payments with batch payments
Henry Broad

Henry Broad is a Partnerships Manager, responsible for growing Airwallex to Accountants and Bookkeepers across Australia. He is passionate about equipping the next generation of accounting and finance leaders to seize the emerging opportunities created by FinTech. Prior to Airwallex, Henry was part of the Growth team at LinkedIn and a Finance Broker at Corporate Financial Services. He holds a Bachelor of Business - Majoring in Finance, from the University of Technology Sydney. When he's not at work, you can frequently find him down at the beach or watching Australia roll over England in the Ashes.

Airwallex

Established in Melbourne in 2015, Airwallex is a global payments fintech that enables businesses to operate anywhere, anytime. In today’s fast-changing digital era, Airwallex' s purpose is to empower businesses of all sizes to grow without borders, and by doing so, contribute to the global economy. With technology at its core, Airwallex built a proprietary global financial infrastructure platform to help businesses transact, collect and pay in any foreign currency across 130+ countries and 50+ currencies, without the constraints of the traditional global financial system.
Find out how to get started with Airwallex

Airwallex LinkedIn Company Page

Henry Broad LinkedIn Profile

The Role of Fintech in Modernizing Businesses

Airwallex Facebook Page

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The Business Behind Your Business - Should I Start a Business?

Should I Start a Business?

The Business Behind Your Business

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04/27/22 • 8 min

Do you have a great business idea, but not sure where to start?
Are you confused about what you need to do first?
If this is you (too many questions and not enough answers) then you are in the right place!
Paul Sweeney, chartered accountant and business advisor, explores what you need to know before you launch your new business.
This episode is the first in a series focusing on starting a business.
And don't worry - for those listeners who already have a business - this is a great opportunity to look at the foundations of your business. It is so important to reflect on what is working and what isn't.
Listen in and you'll learn about all of the tools you need to start-up and grow a successful business.
Paul Sweeney Chartered Accountant & Business Advisor, launched Pretium Solutions after a long and successful career in accounting and business advisory. Paul credits his passion for small business with growing up in country NSW, where family-run businesses were the cornerstone of everyday life.
For Paul, the driving force behind The Business Behind Your Business was to make high end, proactive, directed and value-based advisory services available to small to medium businesses.

Paul brings to the table decades of experience as a highly qualified accountant and business advisor at every level of business. Through consulting, coaching and on-the-ground training and operations, his focus is on unlocking the untapped potential for greater profitability. Paul’s qualifications allow him to pair strategic advice with an advanced understanding of taxation and compliance matters.

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FAQ

How many episodes does The Business Behind Your Business have?

The Business Behind Your Business currently has 156 episodes available.

What topics does The Business Behind Your Business cover?

The podcast is about Management, Entrepreneurship, Business Advice, Growth, Podcasts, Small Business and Business.

What is the most popular episode on The Business Behind Your Business?

The episode title 'Paul Murray - Account Kit: From Minimum Viable Product to an Established Business' is the most popular.

What is the average episode length on The Business Behind Your Business?

The average episode length on The Business Behind Your Business is 26 minutes.

How often are episodes of The Business Behind Your Business released?

Episodes of The Business Behind Your Business are typically released every 7 days, 1 hour.

When was the first episode of The Business Behind Your Business?

The first episode of The Business Behind Your Business was released on Jul 1, 2020.

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