Lessons Learned from Starting a Business

03/09/21 • 15 min

Sandra Zalud shares some of the lessons learned from her experience of starting a business and provides some key advice for anyone getting started in business.
Even with 25 years' experience with lending and assisting a mortgage broker, there were lessons to be learnt when Sandra started her own mortgage broking business.
Sandra has been a representative of Liberty Network Services for over 5 years and has over 25 years of banking & finance experience. Sandra has a passion for creating finance solutions for her clients and ensuring those solutions align with her clients' goals & financial circumstances. She prides herself on offering exceptional customer service. As a Liberty Advisor, Sandra offers diverse lending ranging from Commercial Finance, Self-Managed Super Funds, Residential Mortgages, Business and Personal Loans, Car Finance with Liberty and a panel of lenders. After hours, Sandra enjoys spending time with family and going out to restaurants, dancing and meeting new people at networking events.
https://www.liberty.com.au/sandra-zalud
https://pretiumsolutions.com.au/how-we-help/
Resources mentioned in this podcast:
Hills Shire for Business
https://www.thehills.nsw.gov.au/Business/Grow-your-Business-in-The-Sydney-Hills
Networking
https://www.thehills.nsw.gov.au/Business/Grow-your-Business-in-The-Sydney-Hills/Business-Networking-Groups
Demographics Resource Centre
https://www.thehills.nsw.gov.au/Economic-Development/Business-Support-in-The-Sydney-Hills/Demographics-Resource-Centre
Business start-up blog: So, you want to start a business?
For more information on starting a business, download this free business start-up guide
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Previous Episode

How We Do It Here! Why having systems is essential for every business

When processes and procedures aren’t documented...

A customer’s issue may be handled incorrectly
Customer service won’t meet customer expectations
Errors will be made
How much time is wasted by other employees learning how to do someone else's job (badly) on the fly?
How much of their own work do they not get done while they are covering for someone else?

Paul Sweeney from Pretium Solutions Chartered Accountants and Certified Business Advisors explores the reasons why all businesses, no matter how small or big, need to have systems and strategies in place for all employees.
Typically, most Small and Medium Business organisations do not have a clear set of policies and procedures that cover the major areas of the business. The important outcomes for your business from getting this right are:

Improved productivity
Improved quality
Improved customer satisfaction
Increased profit and revenue
Reduced risk of legal liability

The complete Small Business Cloud Management System MAUS Cloud software includes an ‘all-in-one’ suite of cloud-based business apps which can be fully customized to be unique to your individual business. MAUS Business Planning & HR Pack
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Read this blog Document processes & procedures - so it won't matter when Joe doesn't turn up for work
https://pretiumsolutions.com.au/
https://www.loom.com/
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MAUS Business Systems: a complete suite of tools to enable you to effortlessly manage your business
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Next Episode

Why Your Website is a Key Piece of Your Marketing Strategy

What are the traps businesses fall into with digital marketing? Where does your website fit in with your marketing strategy? Claire Wendell from Click Click Media discusses the problems many businesses face when trying to get started with digital marketing. Claire states, "You really want to try with your online marketing to showcase who you are as a business. The behavior of consumers online - and your competitor - is just one click away. As opposed to retail where you might be the only shop in the vicinity and if customers want to go to somewhere else, they've got to walk - with the internet, it's very easy for people to compare you with other businesses online."
Good digital marketing is the difference between your advertising working or not working. If you get the website wrong and the website message wrong, and then go to Google ads or Facebook, you're not going to get any inquiries. If businesses are saying, "Well, Google doesn't work or Facebook doesn't work," there's a reason the businesses are getting those results.
It really is focusing on what your key services are, your unique selling propositions, and the core values of your business. If you can display that as soon as someone looks at your website, in an instant, that's what you need to do in an online way.
Claire Wendell founded Click Click Media in 2008. She felt there was a great need for a personalised service that offered education and support to businesses in the online marketing field.
In recent years, Click Click Media has evolved to provide complete digital solutions to compete in a fast-paced digital world. They combine software engineers, business architects and marketing experts to create next level and innovative solutions for their clients' changing needs.
https://clickclick.media/
https://pretiumsolutions.com.au/
Sign-up for our monthly newsletter so you don't miss an episode (plus get access to extra resources).

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