Turning Your Passion into a Business
05/17/22 • 51 min
Are you ready to turn your passion into a business? Sister2Sister pop duo did exactly that when they opened the popular Sister2Sister School of Singing in 2004. They successfully moved from a performance career to balancing running a singing school with being professional freelance, session vocalists. So how did they do it?
Learn about the exciting journey of Sharon and Christine Muscat and find out why profitable, thriving businesses require more than just passion.
Sharon and Christine Muscat are bonafide industry veterans beginning their music careers as a recording artists and signing deals worldwide with Mushroom, Sony and Columbia Records in their early teens. They toured extensively over 25 countries to promote the release of their self-penned music. Along with thousands of performances and promotional appearances, their multi-platinum releases won for them an ARIA Award and took them on the road with Britney Spears on her ‘Oops I Did It Again’ world tour in 2000. Together, the sisters graced some of the world’s biggest stages including London’s Wembley, New York’s Madison Square Garden and Sydney’s Entertainment Centre.
As freelance, session vocalists based in Sydney, both sisters lend their voices to television and film and regularly provide backing vocals to international and local recording artists. They have featured on countless recordings, tours and live performances for the likes of Boy George, Guy Sebastian, Macklemore, Vance Joy, Jessica Mauboy, Ben Lee, Leo Sayer, Human Nature, Anthony Callea, Michael Bolton and just recently wrapped up an Australian wide arena tour with Delta Goodrem.
As formidable vocal educators both Christine and Sharon have over 20 years experience. Vocal certifications include Level II Instructors with the Institute for Vocal Advancement and Seth Riggs’ Speech Level Singing Technique as well as completion of Levels 1 & 2 of the Estill Voice Method and Estill Advanced Workshop and continue their professional development as teachers and performers.
In 2004, the sisters founded the Sister2Sister School of Singing - a specialised singing school offering singing lessons, music lessons, drama, musical theatre and non-competitive, recreational dance classes along with varied workshops and ample performance opportunities. Classes are delivered face-to-face from their Sydney studios and online, worldwide. The business has won many local business awards over the years along with Christine and Sharon being named Young Entrepreneurs of the Year at the NSW Business Awards. As a natural extension to their business, Christine and Sharon have have formed alliances with labels and managers across the country developing their artists in readiness for the world stage. Both sisters are fiercely passionate about nurturing up-and-coming artists and working with established vocalists to maintain vocal health under commercial demands.
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Are you ready to turn your passion into a business? Sister2Sister pop duo did exactly that when they opened the popular Sister2Sister School of Singing in 2004. They successfully moved from a performance career to balancing running a singing school with being professional freelance, session vocalists. So how did they do it?
Learn about the exciting journey of Sharon and Christine Muscat and find out why profitable, thriving businesses require more than just passion.
Sharon and Christine Muscat are bonafide industry veterans beginning their music careers as a recording artists and signing deals worldwide with Mushroom, Sony and Columbia Records in their early teens. They toured extensively over 25 countries to promote the release of their self-penned music. Along with thousands of performances and promotional appearances, their multi-platinum releases won for them an ARIA Award and took them on the road with Britney Spears on her ‘Oops I Did It Again’ world tour in 2000. Together, the sisters graced some of the world’s biggest stages including London’s Wembley, New York’s Madison Square Garden and Sydney’s Entertainment Centre.
As freelance, session vocalists based in Sydney, both sisters lend their voices to television and film and regularly provide backing vocals to international and local recording artists. They have featured on countless recordings, tours and live performances for the likes of Boy George, Guy Sebastian, Macklemore, Vance Joy, Jessica Mauboy, Ben Lee, Leo Sayer, Human Nature, Anthony Callea, Michael Bolton and just recently wrapped up an Australian wide arena tour with Delta Goodrem.
As formidable vocal educators both Christine and Sharon have over 20 years experience. Vocal certifications include Level II Instructors with the Institute for Vocal Advancement and Seth Riggs’ Speech Level Singing Technique as well as completion of Levels 1 & 2 of the Estill Voice Method and Estill Advanced Workshop and continue their professional development as teachers and performers.
In 2004, the sisters founded the Sister2Sister School of Singing - a specialised singing school offering singing lessons, music lessons, drama, musical theatre and non-competitive, recreational dance classes along with varied workshops and ample performance opportunities. Classes are delivered face-to-face from their Sydney studios and online, worldwide. The business has won many local business awards over the years along with Christine and Sharon being named Young Entrepreneurs of the Year at the NSW Business Awards. As a natural extension to their business, Christine and Sharon have have formed alliances with labels and managers across the country developing their artists in readiness for the world stage. Both sisters are fiercely passionate about nurturing up-and-coming artists and working with established vocalists to maintain vocal health under commercial demands.
https://thebusinessbehindyourbusiness.com/
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Previous Episode
Before You Start Your Business
Is being passionate about your product or service enough to warrant starting a business? What about skill or quality - if your product or service is 'the best', does that mean you should start a business selling it?
A successful business requires more than just passion, skill and an amazing product or service.
Paul Sweeney (Pretium Solutions) looks at what you need to do before you start a business. How can you make sure you will have customers who will buy your product or service? Who will your customers be? How will you reach them?
The key here is to make sure you do your research, first.
Here are links to the books Paul mentions in the podcast:
The Lean Startup by Eric Ries
The $100 Startup by Chris Guillebeau
Sell or Be Sold by Grant Cardone
Disclosure: As an Amazon Associate we earn from qualifying purchases. We really appreciate it when you use our links to check out and purchase some of the books and tools we use. It helps cover our costs.
Paul Sweeney Chartered Accountant & Business Advisor, launched Pretium Solutions after a long and successful career in accounting and business advisory. Paul credits his passion for small business with growing up in country NSW, where family-run businesses were the cornerstone of everyday life.
For Paul, the driving force behind The Business Behind Your Business was to make high end, proactive, directed and value-based advisory services available to small to medium businesses.
Paul brings to the table decades of experience as a highly qualified accountant and business advisor at every level of business. Through consulting, coaching and on-the-ground training and operations, his focus is on unlocking the untapped potential for greater profitability. Paul’s qualifications allow him to pair strategic advice with an advanced understanding of taxation and compliance matters.
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Next Episode
National Employment Standards
Do you understand your employer obligations under the National Employment Standards? Whether you have one employee (even if it's just you, the business owner) or many, these are rules you must follow, including understanding changes in the past couple of years.
Paul Cripps (PK People Solutions) gives an overview of the eleven points of the National Employment Standards, including the newest changes around casual employment. Paul also highlights some of the areas of greatest confusion for business owners, as well as where to find more detail on the policy.
You can access the resources mentioned by Paul right here:
National Employment Standards
Long Service Leave Calculator
Paul Cripps, founder of PK People Solutions, provides operational and strategic HR solutions in collaboration with business leaders and key stakeholders He helps businesses to align the activity of their workforce to the business strategy to improve performance and profitability Paul is a licensed member of the HR Coach Network – the largest independent HR Coaching Network in Australia. His HR corporate career has spanned over 20 years (in Australia and the UK) for QBE Insurance, GE, Allianz, Willis Towers Watson and BNY Mellon.
Contact Paul Cripps at [email protected]
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