How Content Marketing Can Help Your Business Increase Sales
07/28/21 • 24 min
Learn all about how content marketing can help you grow your business.
Join Leanne Shelton from Write Time Marketing as she explores these issues.
As a business owner, you may be an expert in your field, but are you also an expert in describing your business, services or products? And how they are going to solve the problems faced by your customers? Probably not!
That's where a professional copywriter comes in. A copywriter will 'get into your head' and gain a deep understanding of both your business and your customers.
With content marketing, you have your website, blog and social media all working together to lead customers to you.
Leanne Shelton has over 15 years of professional writing experience – with additional skills in sales, marketing, PR, and events.
She’s worked in not-for-profit, corporate, and government roles, but her passion for health and wellness has driven her towards that particular niche.
This includes writing high-quality and engaging content – as well as running a relevant meet up group and podcast ‘Marketing & Me’.
In recent years, Leanne has used her breadth of content marketing knowledge to teach business owners how to enhance their brand and authority within their industry.
As a result, she now has a split offering in her services – outsourced copywriting and DIY training, giving her clients the option to choose the best path in their current journey.
Links:
https://www.linkedin.com/in/leanneshelton/
@leanneshelton247 (Instagram)
‘Marketing & Me’ podcast - https://podkite.link/marketing-and-me
Sign-up for our monthly newsletter so you don't miss an episode (plus get access to extra resources).
https://thebusinessbehindyourbusiness.com/
Connect with us:
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Learn all about how content marketing can help you grow your business.
Join Leanne Shelton from Write Time Marketing as she explores these issues.
As a business owner, you may be an expert in your field, but are you also an expert in describing your business, services or products? And how they are going to solve the problems faced by your customers? Probably not!
That's where a professional copywriter comes in. A copywriter will 'get into your head' and gain a deep understanding of both your business and your customers.
With content marketing, you have your website, blog and social media all working together to lead customers to you.
Leanne Shelton has over 15 years of professional writing experience – with additional skills in sales, marketing, PR, and events.
She’s worked in not-for-profit, corporate, and government roles, but her passion for health and wellness has driven her towards that particular niche.
This includes writing high-quality and engaging content – as well as running a relevant meet up group and podcast ‘Marketing & Me’.
In recent years, Leanne has used her breadth of content marketing knowledge to teach business owners how to enhance their brand and authority within their industry.
As a result, she now has a split offering in her services – outsourced copywriting and DIY training, giving her clients the option to choose the best path in their current journey.
Links:
https://www.linkedin.com/in/leanneshelton/
@leanneshelton247 (Instagram)
‘Marketing & Me’ podcast - https://podkite.link/marketing-and-me
Sign-up for our monthly newsletter so you don't miss an episode (plus get access to extra resources).
https://thebusinessbehindyourbusiness.com/
Connect with us:
Facebook
LinkedIn
Twitter
Instagram
Previous Episode
What Should I Be Doing When My Business is Impacted by Crisis?
A lot of these family businesses haven't properly recovered from the impact of the first round of COVID-19 lockdowns during 2020. What should you be focusing on as a business owner especially during a second and subsequent periods of COVID lockdown?
Bruce Gleeson shares with us what all business owners in crisis or financial difficulty should be doing. In fact, the strategy Bruce shares is recommended for all business owners.
Bruce actively encourages business owners and individuals to seek professional assistance at the earliest time when they may be facing insolvency or bankruptcy. This optimises the range of options available and can quite often enable an informal restructuring or turnaround solution.
Irrespective of the nature of the insolvency, restructuring or bankruptcy matter, Bruce believes that effective communication with all parties including business owners, employees, creditors and other stakeholders not only reduces anxiety levels for those concerned, but also enables financial hardship to be appropriately dealt with, as well as enhancing the possibility of recovery for creditors.
Bruce Gleeson is a Director and Owner in Jones Partners, a firm that provides tailored solutions to companies (particularly small to medium enterprises) and individuals in financial difficulty or that require restructuring assistance, exit planning advice or general strategic advice.
He has in excess of twenty (25) years in corporate insolvency, restructuring, exit planning and bankruptcy experience. Bruce has also held roles in commerce with several Top 100 Companies (James Hardie and AMP) to further add to his professional skills in areas such as compliance and project management.
Bruce is a Registered Liquidator, Registered Trustee in Bankruptcy and a Justice of the Peace (NSW).
https://www.jonespartners.net.au/
https://pretiumsolutions.com.au/
Sign-up for our monthly newsletter so you don't miss an episode (plus get access to extra resources).
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Next Episode
How Do I Manage Employee Annual Leave During Lockdown?
How do you manage employee leave during a COVID lockdown?
If your employees are unable to take leave, how do you as an employer manage the increasing liability for annual leave accruals? Can you force an employee to use their annual leave while your business is in lockdown? Can an employee cash out some of their annual leave?
Paul Cripps and Ben Baumgarten take a deep dive into these questions.
Ben Baumgarten is a Senior Associate Lawyer and has practised exclusively in the area of workplace relations. Ben has experience advising and representing clients, in both the public and private sector, on all aspects of employment law and industrial relations.
Prior to joining Frank Law, Ben has worked for national firms in both Sydney and Melbourne.
Paul Cripps, founder of PK People Solutions, provides operational and strategic HR solutions in collaboration with business leaders and key stakeholders He helps businesses to align the activity of their workforce to the business strategy to improve performance and profitability Paul is a licensed member of the HR Coach Network – the largest independent HR Coaching Network in Australia. His HR corporate career has spanned over 20 years (in Australia and the UK) for QBE Insurance, GE, Allianz, Willis Towers Watson and BNY Mellon.
Ben Baumgarten [email protected] Ph +61 2 9688 6023
Paul Cripps [email protected]
Sign-up for our monthly newsletter so you don't miss an episode (plus get access to extra resources).
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The Business Behind Your Business - How Content Marketing Can Help Your Business Increase Sales
Transcript
So cause when people are searching in Google and think about your own habits here, Quite often it's articles that come up, not websites. You want your blog to then be coming up as a solution.
Paul SweeneyWelcome to the business behind your business. And today we're going to be looking an aspect of, for business owners that is quite important at this time when we're looking for more sales and that'
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