Sympathy Series #2: Must Know Tips to Increase You Sympathy Sales

07/20/21 • 43 min

Episode 082: Vonda and Lori chat with special guests Ralph Giordano AIFD and Steve Rogala as they share their secrets on how they have grown their sympathy sales to what is now nearly 50% of their annual sales.

Ralph is owner of Giordano's Floral Creations in Fort Pierce, Florida
Steve is from Especially for You Florist & Gift Shop in Freehold, NJ

Our Sponsor:
Flower Clique

Join our Facebook Group

Previous Episode

Sympathy Series: #1 - Interview with Mindy Corporon, author of Healing a Shattered Soul

Episode 81: The first of a series of three episodes that focus on Sympathy, Lori interviews Mindy Corporon, author of the book, Healing a Shattered Soul , who offers invaluable insight for anyone dealing with a grief-stricken family. Mindy's story is one of the unthinkable ~ and the way she copes is unlike anything I've ever heard before. As floral professionals, it is part of our responsibility to help families arrange a Celebration of Life for their loved ones. The conversation between Lori and Mindy will give you a new perspective about an ongoing celebration of the lives of loved ones.
Mindy Corporon
Faith Always Wins Foundation
Workplace Healing
Flower Clique
Flower Prep School
Sales Prep School

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Next Episode

Sharing Some Exciting News with Renee Tucci AIFD PFCI

Episode 083: Lori chats with Renee Tucci AIFD, PFCI and shares the excitement of getting back to industry events, her experience with the Philadelphia Flower Show and her new exciting project. Her new book, Framing Floral Techniques, is a perfect gift for self or others, with the idea reader being the beginning to intermediate floral designer, or a veteran who wants to review floral design techniques. Listen in as Renee shares some secrets on what you'll find inside.
Pre-order the book: ReneeTucci.com
Our sponsors:
Flower Clique
Flower Clique Prep School

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist