
The Business & Pleasure of Flowers
Vonda LaFever & Lori Wilson
Join Vonda LaFever and Lori Wilson as they share expert advice, insider tips, and a whole lot of fun on all things floral. While everyone loves flowers, running a floral business can come with its fair share of challenges that might make you lose sight of the joy it brings. In this engaging and informative podcast, Vonda’s wealth of floral expertise pairs perfectly with Lori’s background in teaching, sales training, and life coaching to deliver valuable insights you can use right away.
From industry trends and the flower shop of the future to overcoming obstacles like boosting sales and building a stellar customer service team, they’ve got you covered. Discover how small shifts in your mindset and approach can create big transformations in your business and life.
Hit subscribe to put the pleasure back into your life, go back to loving flowers, find fresh inspiration, and bring the joy back to your business! 🌸
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Top 10 The Business & Pleasure of Flowers Episodes
Goodpods has curated a list of the 10 best The Business & Pleasure of Flowers episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The Business & Pleasure of Flowers for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The Business & Pleasure of Flowers episode by adding your comments to the episode page.

Sympathy Series #2: Must Know Tips to Increase You Sympathy Sales
The Business & Pleasure of Flowers
07/20/21 • 43 min
Episode 082: Vonda and Lori chat with special guests Ralph Giordano AIFD and Steve Rogala as they share their secrets on how they have grown their sympathy sales to what is now nearly 50% of their annual sales.
Ralph is owner of Giordano's Floral Creations in Fort Pierce, Florida
Steve is from Especially for You Florist & Gift Shop in Freehold, NJ
Our Sponsor:
Flower Clique
Join our Facebook Group

The Lowdown on the Legal for Small Businesses with Laura Waits, Attorney
The Business & Pleasure of Flowers
08/17/21 • 41 min
Episode 086: Vonda and Lori had a chance to meet with attorney Laura Waits and ask her some specific questions that many small business owners want to know. They discuss subjects from the need for being specific in setting up your will and your small business entity, to the important question on hiring an employee or contract worker (freelance) for our peak seasons. A few Covid specific questions come up as well as some advise on finding the right professional attorney for your small business. Great information everyone should know.
Check out the special package for Texas Small Businesses
Laura Waits, Attorney ~ L P Waits Legal, LLC
Our Sponsors
Flower Clique
Prep School

Time to catch up...Whatcha doing? Whatcha learning?
The Business & Pleasure of Flowers
11/01/22 • 35 min
Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

What Can We Learn From Warren Buffett?
The Business & Pleasure of Flowers
05/16/23 • 37 min
Episode 177: Vonda has been known to quote Warren Buffet a time or two on the podcast, so it only seems natural that she would want to know all about the Berkshire Hathaway Annual Shareholders meeting that was held on May 6th. Ellie LaFever, PFCI, made the trip to Omaha and we've invited long time attendee Sayer Martin, CFA, who is son and brother, to join us to hear the key takeaways from the days' events. Even the floral industry has much to learn from the wisdom of Warren Buffett and Charlie Munger.
Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Trending Subjects: Let's Talk Prom and Delivery
The Business & Pleasure of Flowers
03/15/22 • 28 min
Episode 116: Vonda and Lori make it a goal to have their pulse on the floral industry. With their ears to the ground and eyes scrolling through social channels (mostly Lori!), they have found two subjects that have a been getting a lot of chatter. Prom prices and delivery charges.
They share some insight and ideas from Flower Clique members.
Pioneer Imports and Wholesale Trend Report
~watch it on Video
Prom Collection to Shop
Our sponsor:
Flower Clique
Prep Schools: Online education exclusively for florists
Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

What to Expect for Valentine's Day 2022 from Bill LaFever, President of The Bill Doran Company
The Business & Pleasure of Flowers
11/30/21 • 39 min
Episode 101: The Bill Doran Company continues to grow in number of locations to better serve the floral industry. Listen in as Vonda interviews Bill LaFever, President of the Bill Doran Company, about the exciting growth in new markets, recently expanding to Mexico.
They also cover the changing and challenging flower availability, the increasing demand for flowers and what to expect for Valentine's Day 2022.
Bill Doran Company
Learn about how Flower Clique can help by doing some of your work for you.
Go to Prep School and learn valuable skills for the floral industry.
Check it out: Flower Prep School
If prep school is closed, email [email protected] for more info
Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Product and Color Trends for 2022: Interview with Sarah Botchick from Pioneer Imports and Wholesale
The Business & Pleasure of Flowers
01/11/22 • 37 min
Episode 107: We all want to have a pulse on upcoming trends, and this is the episode for you to get started!
In this interview, Vonda and Lori talk with Sarah Botchick, General Manager and Marketing Strategist at Pioneer Imports and Wholesale, about upcoming trends. She shares incredible insight on what you should be looking for in your market. We also discuss an important message: silk and fresh flowers are not in competition with one another! Sarah talks about how the two can work in harmony.
Our Sponsors:
Flower Clique
Flower Clique Prep Schools
Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Inspiration: The What, Who, and Where, Interview with Ellie LaFever
The Business & Pleasure of Flowers
05/26/20 • 39 min
Episode 022: A meeting of the inspirational minds of Vonda LaFever, Lori Wilson and special guest, Ellie LaFever. We all find inspiration in difference places, at different times and from different people. Listen as the gals share their source and story. Do you share a common source?
For more information: https://www.thebusinessandpleasureofflowers.com/
Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Interview with Ellie LaFever: Lessons learned growing up in the flower shop and beyond
The Business & Pleasure of Flowers
02/18/20 • 25 min
#008: Vonda and Lori talk with Ellie LaFever about her floral journey, from growing up in the flower shop to lessons learned at the design school at Iowa State University, from her travels, to a clear vision of the focus needed for a flower shop to bloom in today's marketplace.
Check out additional information at https://www.thebusinessandpleasureofflowers.com/ and watch for additional episodes with Ellie in upcoming weeks.
Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Interview with Kate Penn, CEO Society of American Florists
The Business & Pleasure of Flowers
04/07/20 • 33 min
Episode 015: Join Vonda and Lori in an in-depth interview with Kate Penn, CEO of the SAF as she shares her passion for the industry and explains WHO, WHAT WHY and HOW the Society of American Florist is involved in the industry. You might be surprised at many of the projects that are going on behind the scenes for the good of the industry. During the challenges of the coronavirus, SAF is offering free services to help, and Kate explains.
Learn more: https://www.thebusinessandpleasureofflowers.com/
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FAQ
How many episodes does The Business & Pleasure of Flowers have?
The Business & Pleasure of Flowers currently has 283 episodes available.
What topics does The Business & Pleasure of Flowers cover?
The podcast is about Self Improvement, Management, Business Management, Podcasts, Self-Improvement, Education and Business.
What is the most popular episode on The Business & Pleasure of Flowers?
The episode title 'AIFD Leadership: Interview with Jody McLeod AIFD, PFCI + Mayor of Clayton, NC' is the most popular.
What is the average episode length on The Business & Pleasure of Flowers?
The average episode length on The Business & Pleasure of Flowers is 33 minutes.
How often are episodes of The Business & Pleasure of Flowers released?
Episodes of The Business & Pleasure of Flowers are typically released every 7 days.
When was the first episode of The Business & Pleasure of Flowers?
The first episode of The Business & Pleasure of Flowers was released on Dec 29, 2019.
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