Greener Greens: Brian Cook of Pete's

02/23/21 • 30 min

Greenhouses use 90% less land and water than field grown greens.

To learn more about greenhouses and more, hear from Brian Cook. Brian is the CEO of Pete’s, a company that specializes in greenhouse-grown lettuce and produce, with a special focus on reducing packaging and food waste. Pete’s distributes at major supermarkets including Walmart, Kroger, Target, and more. Brian is also the Chairman of the Fresh Produce & Floral Council, and was previously the Director of Sales at San Miguel Produce.

"Taking care of your people is a lifestyle. It's not a project. If you tackle it as a project, you lose authenticity. This has to be something you live every day," says Brian. "A lot of times, doing good does come at a cost. But ultimately, there is a way profit and purpose are built and grow together."

Greenhouses use 90% less land and water than field grown greens.

Previous Episode

A Path Away from Plastic: Shadi Bakour of Pathwater

Americans use about 50 billion plastic water bottles per year. However, the recycling rate for plastic is only 9%, which means that 40+ billion water bottles – more than $1 billion worth of plastic – are wasted each year.

In this episode, learn from Shadi Bakour, the founder and CEO of PathWater, a company that manufactures reusable, refillable water bottles, with the mission of ending single use plastic in the industry. Shadi previously founded Exumme, a technology hardware company, and has held positions at Booz Allen and The Abraaj Group.

"What we're doing is much bigger than Pathwater. There is a movement against single-use plastic, and we are really proud of leading that movement within our space," says Shadi. "We need to build the infrastructure on a global scale to create access to clean water in places where it's not as accessible."

Next Episode

Sustainable Sex: Meika Hollender of Sustain

Every year, 450,000,000 condoms are sold in the United States.

In this episode, we speak with Meika Hollender, the creator of the "world's most sustainable condom", and the founder and CEO of Sustain. Sustain is a line of all-natural sexual wellness products. Meika is on the Board of Net Impact, and is also the author of “Get On Top,” a guide to reproductive and sexual health.

"In the consumer products space, the idea is that you're going to reinvent the product, make it more sustainable and healthier. That's what consumers are demanding today," says Meika. "We built a movement and a conversation. In reflecting, we built a sexual wellness category."