Your recipe for a perfect Reciprocity Resource, with Thibaut Souyris
05/28/24 • 3 min
Welcome to the B2B Sales Podcast! I'm your host Thibaut, and in today's episode, I'll share the exact system I follow to create a reciprocity resource. This approach will tease your prospects' curiosity and help you start more conversations, leading to more meetings. Learn how to use this method effectively in your prospecting efforts.
Main Topics Covered- Common challenges in prospecting and the importance of starting conversations
- Step 1: Find a publicly available marketing resource related to your prospect's problem
- Step 2: Convert the resource into a useful checklist
- Step 3: Tease the resource to engage your prospects
- Example template to use in your outreach
Links
- Sign up for the Tactical Selling newsletter: Sales Labs Tactical
Welcome to the B2B Sales Podcast! I'm your host Thibaut, and in today's episode, I'll share the exact system I follow to create a reciprocity resource. This approach will tease your prospects' curiosity and help you start more conversations, leading to more meetings. Learn how to use this method effectively in your prospecting efforts.
Main Topics Covered- Common challenges in prospecting and the importance of starting conversations
- Step 1: Find a publicly available marketing resource related to your prospect's problem
- Step 2: Convert the resource into a useful checklist
- Step 3: Tease the resource to engage your prospects
- Example template to use in your outreach
Links
- Sign up for the Tactical Selling newsletter: Sales Labs Tactical
Previous Episode
How to optimize your LinkedIn profile for prospecting, with Thibaut Souyris
Welcome to the B2B Sales Podcast! I'm your host Thibaut, and in this episode, I'll share a three-step system to optimize your LinkedIn profile for sales. Many people have profiles optimized for job hunting, not for attracting prospects and starting conversations. Learn how to make your LinkedIn profile work for you in sales.
Main Topics Covered- Importance of an optimized LinkedIn profile
- Step 1: Update your LinkedIn banner
- Step 2: Write a clear LinkedIn headline
- Step 3: Optimize your featured section
- Pro tip: Leave the description empty when adding links in the featured section
Links
Next Episode
3 intent triggers I can’t live without, with Thibaut Souyris
Welcome to the B2B Sales Podcast! I'm your host Thibaut, and in today's episode, I'll share three triggers I use daily to start conversations with prospects based on their LinkedIn activity. Using these triggers effectively can help you start more conversations and book more meetings.
Main Topics Covered- Trigger 1: LinkedIn post likes or comments
- Trigger 2: Champion left the company
- Trigger 3: New job
Links
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