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The B2B Sales Podcast

The B2B Sales Podcast

Thibaut Souyris

The B2B Sales Podcast addresses topics at the core of B2B sales, such as sales development, sales training, and sales coaching. This podcast will help salespeople such as Sales Development Rep (SDR), Account Executive (AE), or anyone in sales management discover new tactics and implement them within their sales organizations. While the topics covered could benefit anyone, the B2B sales podcast's focus is on Tech sales and EMEA sales Skip and Thibaut interview weekly thought leaders, experts, and veterans in B2B sales in the show, which is brought to you by SalesLabs, the B2B sales training for tech sales teams
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Top 10 The B2B Sales Podcast Episodes

Goodpods has curated a list of the 10 best The B2B Sales Podcast episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The B2B Sales Podcast for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The B2B Sales Podcast episode by adding your comments to the episode page.

In today's episode, Thibaut shares 3 key lessons from the last job he ever had.

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Welcome to the B2B Sales Podcast! I'm your host Thibaut, and in today's episode, I'll share three triggers I use daily to start conversations with prospects based on their LinkedIn activity. Using these triggers effectively can help you start more conversations and book more meetings.

Main Topics Covered
  • Trigger 1: LinkedIn post likes or comments
  • Trigger 2: Champion left the company
  • Trigger 3: New job

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In this episode of the B2B Sales Podcast, Thibaut unveils the power of creating a problem calculator for effective prospecting. Learn how to identify significant, quantifiable problems, connect them to measurable metrics, and build a compelling before-and-after calculator. Thibaut shares the strategy to tease this calculator in prospecting messages, capturing curiosity and prompting more replies.

Main Topics Covered

  • Identifying Prospect Problems: The importance of finding massive, quantifiable issues your prospects care about.
  • Connecting Problems to Metrics: Matching the identified problem with a metric your solution directly impacts.
  • Building Before-and-After Calculators: Creating a simple yet impactful calculator to showcase the potential improvement.
  • Teasing the Calculator in Messages: Crafting prospecting messages that tease the calculator to capture curiosity and prompt replies.

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Welcome to the B2B Sales Podcast! I'm your host Thibaut, and in this episode, I reveal a hidden LinkedIn feature that can help you book more meetings. Many salespeople struggle with getting prospects to open their emails or respond to calls. Learn how to stand out and capture attention using LinkedIn voice notes.

Main Topics Covered
  • Common challenges in getting replies from prospects
  • The impact of high volumes of outreach on response rates
  • Introduction to LinkedIn voice notes
  • How to use LinkedIn voice notes effectively
  • Step-by-step guide to sending LinkedIn voice notes
  • Example of a powerful LinkedIn voice note template

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Welcome to the B2B Sales Podcast! I'm your host Thibaut, and in today's episode, I'll share the exact system I follow to create a reciprocity resource. This approach will tease your prospects' curiosity and help you start more conversations, leading to more meetings. Learn how to use this method effectively in your prospecting efforts.

Main Topics Covered
  • Common challenges in prospecting and the importance of starting conversations
  • Step 1: Find a publicly available marketing resource related to your prospect's problem
  • Step 2: Convert the resource into a useful checklist
  • Step 3: Tease the resource to engage your prospects
  • Example template to use in your outreach

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In this episode, Thibaut shares a five-step strategy for busy professionals to effectively book meetings. Emphasizing the importance of proactive prospecting in sales, he offers practical tips to manage time and maximize outreach efficiency, even with a packed schedule.

Main Topics Covered

  • Recognizing the need for self-generated pipeline in sales
  • Scheduling a daily 'Power Hour' for uninterrupted prospecting
  • Prioritizing follow-ups to maintain momentum in sales conversations
  • Identifying five new prospects daily and engaging with them
  • Utilizing specific triggers for personalized outreach

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In this episode of the B2B Sales Podcast, Thibaut shares his exact process for identifying prospects' problems. By following these steps, you'll demonstrate to your prospects that you understand their needs, increasing your chances of capturing their attention and securing deals.

Main Topics Covered:

  • Understanding prospects' goals and metrics
  • Identifying key initiatives related to prospects' goals
  • Listing common problems faced by prospects during their initiatives
  • Highlighting specific symptoms of these problems to improve prospecting messages

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Join Thibaut, your host, in this episode of the B2B Sales Podcast as he unveils five effective prospecting strategies to help you book more meetings and build a healthier pipeline. Learn how to mix different types of prospecting to stay motivated and increase your chances of success.

Main Topics Covered

  • Inbound Prospecting: Receiving requests for demos or calls from prospects and the challenges associated with it.
  • Discovery Prospecting: Engaging prospects in interviews to understand their problems and needs better.
  • Nearbound Prospecting: Leveraging your network for introductions and utilizing existing connections for prospecting.
  • Trigger-Based Prospecting: Initiating conversations based on the digital footprint of prospects, such as their engagement on LinkedIn.
  • Account-Based Prospecting: Targeting prospects in designated accounts, overcoming challenges, and utilizing expansion sequences.

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In this new episode, Thibaut interviews Blake Hudson about finding your voice and expressing it.

Blake is a Sales Manager at Victory Lap, and LinkedIn content creator.

In this discussion, Blake shares his tips on how to find your voice and express it. He also shares his experience running for state senate at 24, as well as differences and similarities between sales and politics.

You can find Blake on LinkedIn here.

Go check Victory Lap here.

Enjoy the show!

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Join Thibaut, your host, in this episode of the B2B Sales Podcast as he unveils his step-by-step process for personalizing outreach efforts. Discover how to identify personalized elements, link them to your prospects, and effectively use them as triggers to increase engagement and book more meetings.

Main Topics Covered

  • Understanding Prospect's Problems: Thibaut emphasizes the importance of knowing your prospect's problems before personalizing outreach efforts.
  • Finding Personalization Elements on LinkedIn Profiles: Learn where to find personalized elements on your prospect's LinkedIn profiles, including the about section, posts, and activity.
  • Exploring Personalization Elements About Their Companies: Discover strategies for uncovering useful personalization elements about your prospect's companies, such as annual reports and executive engagements.
  • Utilizing Personalization Elements as Triggers: Thibaut shares insights on incorporating these elements into personalized prospecting messages to enhance engagement and drive conversations.

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FAQ

How many episodes does The B2B Sales Podcast have?

The B2B Sales Podcast currently has 226 episodes available.

What topics does The B2B Sales Podcast cover?

The podcast is about Marketing, Entrepreneurship, Podcasts and Business.

What is the most popular episode on The B2B Sales Podcast?

The episode title '7 bad prospecting habits holding you back, with Thibaut Souyris' is the most popular.

What is the average episode length on The B2B Sales Podcast?

The average episode length on The B2B Sales Podcast is 21 minutes.

How often are episodes of The B2B Sales Podcast released?

Episodes of The B2B Sales Podcast are typically released every 7 days.

When was the first episode of The B2B Sales Podcast?

The first episode of The B2B Sales Podcast was released on Dec 19, 2019.

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