
How to find your prospect’s problems: A step-by-step guide, with Thibaut Souyris
03/19/24 • 4 min
In this episode of the B2B Sales Podcast, Thibaut shares his exact process for identifying prospects' problems. By following these steps, you'll demonstrate to your prospects that you understand their needs, increasing your chances of capturing their attention and securing deals.
Main Topics Covered:
- Understanding prospects' goals and metrics
- Identifying key initiatives related to prospects' goals
- Listing common problems faced by prospects during their initiatives
- Highlighting specific symptoms of these problems to improve prospecting messages
Links:
- Sign up for Tactical Selling Newsletter: Tactical Selling Newsletter
- Explore The Prospecting Engine Course: The Prospecting Engine
In this episode of the B2B Sales Podcast, Thibaut shares his exact process for identifying prospects' problems. By following these steps, you'll demonstrate to your prospects that you understand their needs, increasing your chances of capturing their attention and securing deals.
Main Topics Covered:
- Understanding prospects' goals and metrics
- Identifying key initiatives related to prospects' goals
- Listing common problems faced by prospects during their initiatives
- Highlighting specific symptoms of these problems to improve prospecting messages
Links:
- Sign up for Tactical Selling Newsletter: Tactical Selling Newsletter
- Explore The Prospecting Engine Course: The Prospecting Engine
Previous Episode

A complete guide to booking meetings with LinkedIn, with Thibaut Souyris
In this episode of the B2B Sales Podcast, Thibaut shares his proven process for booking meetings with LinkedIn's help. A tactic detailed in his prospecting engine, this approach utilizes thought leaders' posts to engage prospects at scale. Learn the four practical steps to leverage LinkedIn's digital footprint, significantly increasing your chances of securing replies and booking valuable meetings.
Main Topics Covered
- LinkedIn Prospecting Tactic: A step-by-step guide to maximize LinkedIn for effective prospecting.
- Extract Prospects from Engagements: Utilize reactions and connection degrees to pinpoint prospects fitting your Ideal Customer Profile (ICP).
- Tease Interests with Relevant Resources: Leverage shared resources related to thought leader posts to pique prospects' interest.
- Navigate Conversations and Book Meetings: Employ a simple workflow to guide conversations and secure meetings with interested prospects.
Important Links
- Sign up for the Tactical Selling Newsletter for additional insights: Tactical Selling Newsletter
Next Episode

How I use Amplemarket’s AI features to prospect, with Thibaut Souyris
Join Thibaut, your host, in this episode of the B2B Sales Podcast as he unveils his efficient process of leveraging Amplemarket's AI features for prospecting. Discover actionable steps to integrate Amplemarket into your tech stack and explore time-saving features to streamline your prospecting efforts.
Main Topics Covered
- Leveraging Amplemarket for Prospect Export: Thibaut shares insights on how to export leads from LinkedIn using Amplemarket's AI features, enhancing your prospecting efficiency.
- Data Enrichment with Amplemarket: Learn how to enrich data and verify lead relevance using Amplemarket's filtering and data enrichment capabilities.
- Utilizing Amplemarket's Copywriter Feature: Explore how Thibaut utilizes Amplemarket's Copywriter feature to craft personalized prospecting messages based on prospect activity.
- Automated Meeting Enrichment: Discover how Amplemarket automatically enriches meeting details with relevant information to facilitate productive discovery calls.
Important Links
- Sign up for the Tactical Selling Newsletter for additional insights: Tactical Selling Newsletter
- Try Amplemarket and book a demo using Thibaut's link: Sign up for Amplemarket Demo
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