#428: 430 Episodes, 9 Years, Over 34 Million Downloads & The Truth About My Podcast

01/25/22 • 15 min

6 Listeners

The good, the bad, and the ugly about the platform that reaches millions

Have you ever thought about starting a podcast, only to later question if you have what it takes (time, energy, experience, expertise) to do it?

If this sounds anything like you, then read on my friend--because I’m about to share the honest-to-God TRUTH about how I feel about podcasting, and my personal experience creating hundreds of episodes of Online Marketing Made Easy.

And even if you haven’t considered starting a podcast, here’s why you should tune in:

The podcast industry has absolutely blown up in the past few years, and with that, so have listeners. Fifty-five percent of people in the United States listen to podcasts–that’s up 51% from 2019!

I’m no mathematician, but I do know that’s a BIG increase in listenership, and an even BIGGER opportunity to target (and reach) your audience.

But... just because podcasts are getting a lot of traction, does that mean that it’s the right platform for you? My hope is that this episode helps you to figure that out.

In it, I’ll break down:

What I absolutely love about podcasting and how it can help you to grow your online business, too
My top 3 takeaways from creating hundreds of episodes of Online Marketing Made Easy
The biggest struggles that I have had along the way, and what to consider before getting started
What has made the countless Bulletproof coffee-fueled nights all worth it

For those of you that have been with me for a while, you know that the Online Marketing Made Easy podcast has been a true labor of love--and for that reason, I am especially excited to share this episode with you.

Plus, just to make things extra fun, I’ve created a free quiz that you can take to get a curated Online Marketing Made Easy playlist that is specific to where you are on your entrepreneurial journey.

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

The good, the bad, and the ugly about the platform that reaches millions

Have you ever thought about starting a podcast, only to later question if you have what it takes (time, energy, experience, expertise) to do it?

And even if you haven’t considered starting a podcast, here’s why you should tune in:

The podcast industry has absolutely blown up in the past few years, and with that, so have listeners. Fifty-five percent of people in the United States listen to podcasts–that’s up 51% from 2019!

I’m no mathematician, but I do know that’s a BIG increase in listenership, and an even BIGGER opportunity to target (and reach) your audience.

But... just because podcasts are getting a lot of traction, does that mean that it’s the right platform for you? My hope is that this episode helps you to figure that out.

In it, I’ll break down:

What I absolutely love about podcasting and how it can help you to grow your online business, too
My top 3 takeaways from creating hundreds of episodes of Online Marketing Made Easy
The biggest struggles that I have had along the way, and what to consider before getting started
What has made the countless Bulletproof coffee-fueled nights all worth it

Rate, Review, & Follow on Apple Podcasts

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Previous Episode

#427: Land Your Dream Media Opportunity with Jen Gottlieb

2 Recommendations

Simple Strategies For Driving Major Traffic To Your Biz

In this episode, PR master Jen Gottlieb, teaches you how to find dream PR opportunities for your business.

Whether you’re looking to be featured in an article, get your podcast or blog featured, or land a spot as a guest on someone else’s show, pursuing PR opportunities in your business means MORE traffic to your business. Period.

Traffic to your website... your podcast... your newsletter... and so much more.

Jen is the co-founder of the acclaimed PR company, Super Connector Media and has been featured in Forbes, Business Insider, CBS, Good Morning America, Goop, and more.

And today, she’s giving you a step-by-step approach for landing PR opportunities that will make you jump up and down with excitement, including:

How to find the perfect opportunities that align with your goals
How to make an irresistible pitch they can’t say “no” to
How to craft a story that effortlessly grabs media attention
What you can do TODAY to have the tools to land a PR opportunity by next week

This episode is for you even if you’re just starting out – e ven if your business is still teeny tiny.

Because your business deserves to be seen and you’re the perfect person to speak to your area of expertise.

Factor in Jen’s expert guidance, put it all together, and you get a media feature in the making.

Here’s a glance at this episode...

[08:29] PR is important because it gives you credibility and authority. This is a huge asset for entrepreneurs or anyone who has a story they want to share.
[12:07] Getting media hits boils down to your relationships, clear messaging, timely topics, and getting clear on where you want to be featured.
[19:55] We don't always realize the things that already exist in our life. Take inventory on relationships and mindset.
[21:24] The Top 20 Tool.
Make four columns on a piece of paper. Put your goal on top.
Left column is People. List 20 people you've ever met who have some type of media connection.
Influence. Rank influential on a scale of 1-10.
Help. Rank how likely they would help you on a scale of 1-10.
Grand total. Sum of previous three columns.
Reach out and ask the top score people. Provide value to others.
[32:38] Make a top-five media hit list. These are things that are already working for people doing things similar to what you are doing.
[37:18] When pitching, speak to the audience. They care about what's happening now, so tie your pitch with a timely topic.
[38:55] Creating a winning pitch.
1. Have a timely news hook.
2. Pitch the value-packed topic first and yourself second.
3. Back up your claims with statistics by linking to studies.
4. Add talking points.
5. Stand for what you believe in.

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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Next Episode

#429: 6 High Performance Habits To Transform Your Life & Business with Brendon Burchard

2 Recommendations

The world’s leading life coach reveals what gives high-achievers the edge

If you’re ever scrolling through your social media feeds and you see a personal development quote that strikes a chord with you (in all the right ways), it’s most likely from today’s podcast guest.

His name is Brendan Burchard, and I have a hunch that you’ve probably heard of him. ;-)

He is a 3-time New York Times bestselling author (if you haven’t read his book High-Performance Habits, then READ.IT.NOW.), a globally respected high-performance coach, and one of the world’s most-watched, followed, and quoted personal development trainers in the world.

You’ve heard me talk about Brendan on the podcast a ton, and it’s because he is the OG of digital content and online education. Seriously! He was an influencer before it even became cool.

And beyond that, Brendan is one of the first people that inspired me to ditch the corporate world and embrace entrepreneurship (more on our first meeting, and what he said to get me to take action, in the episode.)

We talk all-things ambition and achievement, PLUS:

Brendan’s surprising journey to becoming one of the most sought after high-performance coaches in the world
How to move on from the victim mentality after two really tough years of the pandemic
6 specific habits you should commit to if you want to be successful in the long term, and how to put them in your daily practice
Two areas of marketing Brendan would focus on if he had to rebuild his business from scratch
The BEST piece of advice Brendan has ever gotten, and his most proud piece of content that resulted from that advice

After listening to this episode, you’ll 100% understand why I am such a Brendan Burchard #fangirl.

Here’s a glance at this episode.

[29:20] High-Performance Habit #1: Seek Clarity. High performers, more often than underperformers, seek clarity. Doing so requires discipline in asking for help and finding out who you are.
[30:41] High-Performance Habit #2: Generate Energy. High performers do things specifically to stimulate mental, emotional, and physical energy, like practicing meditation, exercising frequently, and eating well.
[31:41] High-Performance Habit #3: Raise Necessity. Necessity means that you have the psychological need for success. There needs to be a clear reason for doing what you’re doing and the meaning behind it.
[35:54] High-Performance Habit #4: Become More Productive. High performers are determined to continuously increase their productivity and do things like blocking time, and taking a break every 50 minutes to recharge.
[41:03] High-Performance Habit #5: Develop Influence. We must have influence for people to believe in us, buy from us, cheer for us, or open doors for us.
[44:42] High-Performance Habit #6: Demonstrate Courage. Courage means that you take action even when there’s risk, doubt, or uncertainty. High performers are also not afraid to speak up for themselves and others.
[01:09:40] Take action: What is your biggest takeaway? Take a screenshot, tag @amyporterfield on Instagram, and share your biggest takeaway from this episode.

Rate, Review, & Follow on Apple Podcasts

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!