091 Wins, Lessons, and Challenges from 5 Program Launches
05/29/23 • 19 min
1 Listener
Just when I thought I’d mastered the art of launching, I was hit with an unexpected twist that changed everything, and I’ve been working hard to find the best, smartest, smoothest ways to launch ever since! Come with me on a journey of ups, downs, and hard lessons as I pull back the curtain on what’s working with launching right now.
In this episode, we’re tackling questions like:
What’s the best way to launch right now in 2023?
Is launching still effective?
Is the masterclass model still working?
How are consumers responding to industry trends and changes?
What do we need to leave behind once and for all?
Why do service providers often have an amazing first launch, followed by a crummy second launch?
Is it possible to have a profitable launch that ALSO feels good?
DM me to let me know your thoughts on Instagram @ kelly.mosser!
Just when I thought I’d mastered the art of launching, I was hit with an unexpected twist that changed everything, and I’ve been working hard to find the best, smartest, smoothest ways to launch ever since! Come with me on a journey of ups, downs, and hard lessons as I pull back the curtain on what’s working with launching right now.
In this episode, we’re tackling questions like:
What’s the best way to launch right now in 2023?
Is launching still effective?
Is the masterclass model still working?
How are consumers responding to industry trends and changes?
What do we need to leave behind once and for all?
Why do service providers often have an amazing first launch, followed by a crummy second launch?
Is it possible to have a profitable launch that ALSO feels good?
DM me to let me know your thoughts on Instagram @ kelly.mosser!
Previous Episode
090 Facebook and Instagram Ad Strategy Made Simple For Small Businesses with My Ads Manager, Meagan Buggey
1 RecommendationsSick of half-baked Instagram and Facebook strategies that don’t work? I had sworn off paid traffic after a few bad experiences with strategies from mentors that didn’t deliver, until I met today’s guest, Meagan Buggey!
Meagan is a Meta-certified Digital Marketing Expert, and the CEO of Meagan and Company who’s made it her purpose to help other moms and entrepreneurs just like her build their businesses with Facebook and Instagram Ads (without sacrificing precious moments with their family and friends).
Meagan and I have been working together for the past 7 weeks, and with her expertise, have been able to generate a 6x return on our ad spend. If you want to get started running ads that actually move the needle in your biz, press play on this episode!
You’ll learn:
How to know when it’s the right time to start running ads for your business
How to know when it’s time to shut an ad off
What realistic results actually look like (you might be surprised!)
Why there’s so much stigma around paid traffic, and why it’s total B.S.
How a high performing ads funnel ads next-level ease and flow to your business
What’s been working for us over the past 7 weeks
What we’ve experimented with that didn’t create great results
The mindset you need to succeed with paid ads
Where to get started as a solopreneur or small business
Connect with Meagan:
Book a call and download your Getting Started Guide: http://youradbestie.com
Instagram : instagram.com/meaganandcompany
Website : www.meaganandcompany.com
I’d love to hear your takeaways from this episode! Send me a note on Instagram @kelly.mosser and I’ll follow you back!
Next Episode
092 Secrets to a Value-Packed 6 Figure Masterclass
If you’ve had any of these thoughts lately:
“Is the masterclass model still actually working?”
“I’ve been doing masterclasses for years and they used to be great for enrollments, but they’re not anymore. What happened?”
“I hate doing masterclasses because I hate the strategy I was taught.”
“How do you balance giving away value without giving everything away for free during a Masterclass?”
Then get ready to press play, Soulful CEO!
The old way of running Masterclasses ISN’T working anymore, but the medium is still magic for building trust with new audiences, establishing yourself as an expert, and encouraging enrollments into your paid offers... with the right strategy and mindset.
In this episode, you’ll learn:
1.My philosophy for a masterclass that’s generated over 6 figures so far in 6 months (and actually feels amazing to run!)
2.What most people are getting wrong about the way they structure their masterclass that’s leaving them frustrated and their programs empty
3.How to name a masterclass in a way that appeals to a cold audience and delivers on its promise
4.And how to navigate wanting to give value but still wanting people to work with you at the end of a Masterclass
I’d love to hear what resonates with you. DM me on Instagram @kelly.mosser and let me know what your experience has been with Masterclasses!
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