045 Scaling a Community to 13M, Busting the Superwoman Myth, and Building an Energy-First Business with the Co-Founders of How To Cake It
11/28/22 • 56 min
In today's episode, I sit down with Yolanda Gampp and Connie Contardi, two of the three brilliant minds behind the world's number one online cake-baking education brand - How to Cake It. These two women, along with their cofounder Jocelyn Mercer have created a community of over 13 million people across all of their channels and hosted several chart-topping TV shows - so they definitely know a thing or two about success.
We discuss how to navigate the testy waters of business partnerships, the incredible benefits of energy management, and what it's really like to grow a community of 13 million people online.
What You'll Learn:
- The journey to building and scaling a business
- How content creation on YouTube has changed over the past 10 years
- How to avoid burnout by taking regular breaks
- Are you delivering the content your audience wants to consume?
- Content for TV versus content for YouTube
- Change is part of the journey (like it or not)
- The What, Why, and How of Energy Management
- Why most business owners struggle with energy management
- How to navigate the testy waters of business partnerships
- The moment Yolanda and Connie realised their business will blow up
If you want to be more productive, forget about time management, forget about learning all the latest techniques, forget about finding an all-in-one productivity app and start with the basics - how you manage your energy. Managing your energy will drastically improve your productivity, so you never have to worry about "time management" ever again.
Links and Resources:
- How to Cake It https://howtocakeit.com/
- How to Cake It on Instagram - https://www.instagram.com/howtocakeit/
- How to Cake It on YouTube - https://www.youtube.com/channel/UCvM1hVcRJmVWDtATYarC0KA
- Connect with Yolanda Gampp on Instagram - https://www.instagram.com/yolanda_gampp/
- Sign up for the Hell Yes Guest Course: http://work.kellymosser.com/course
- Send me a message on Instagram and let me know your takeaways from this episode! https://www.instagram.com/kelly.mosser/
- Check out my website https://kellymosser.com/
In today's episode, I sit down with Yolanda Gampp and Connie Contardi, two of the three brilliant minds behind the world's number one online cake-baking education brand - How to Cake It. These two women, along with their cofounder Jocelyn Mercer have created a community of over 13 million people across all of their channels and hosted several chart-topping TV shows - so they definitely know a thing or two about success.
We discuss how to navigate the testy waters of business partnerships, the incredible benefits of energy management, and what it's really like to grow a community of 13 million people online.
What You'll Learn:
- The journey to building and scaling a business
- How content creation on YouTube has changed over the past 10 years
- How to avoid burnout by taking regular breaks
- Are you delivering the content your audience wants to consume?
- Content for TV versus content for YouTube
- Change is part of the journey (like it or not)
- The What, Why, and How of Energy Management
- Why most business owners struggle with energy management
- How to navigate the testy waters of business partnerships
- The moment Yolanda and Connie realised their business will blow up
If you want to be more productive, forget about time management, forget about learning all the latest techniques, forget about finding an all-in-one productivity app and start with the basics - how you manage your energy. Managing your energy will drastically improve your productivity, so you never have to worry about "time management" ever again.
Links and Resources:
- How to Cake It https://howtocakeit.com/
- How to Cake It on Instagram - https://www.instagram.com/howtocakeit/
- How to Cake It on YouTube - https://www.youtube.com/channel/UCvM1hVcRJmVWDtATYarC0KA
- Connect with Yolanda Gampp on Instagram - https://www.instagram.com/yolanda_gampp/
- Sign up for the Hell Yes Guest Course: http://work.kellymosser.com/course
- Send me a message on Instagram and let me know your takeaways from this episode! https://www.instagram.com/kelly.mosser/
- Check out my website https://kellymosser.com/
Previous Episode
044 The Power of Soul-Aligned Messaging with Joanna Ingram
Joanna Ingram is a former advertising agency director turned brand messaging activator and business coach. She is also the host of the Goals With Soul podcast, where she helps visionary business owners find their true voice, embrace their unique brilliance, and clarify their authentic messaging. Joanna champions bold women who break the mold with their individuality and express their uniqueness and business.
In this episode, Joanna breaks down the biggest mistakes many entrepreneurs make when it comes to messaging. She also shares her step-by-step framework to make your message 10 times more magnetic so you can sell and serve more.
What You'll Learn:
How to develop an authentic brand message
Navigating the different seasons in your life
How to build a business that brings you joy and attracts soul-aligned clients
Feminine energy is the new edge in business
How to create magnetic messaging for your business
Biggest mistakes people make with their messaging
The paradox of choice: Why more isn't always better
Running a successful business is all about the message. You might know everything about running a business and even be the very best at what you do, but if you cannot communicate that effectively, it's all for nothing.
Resources:
Joanna's Instagram: https://www.instagram.com/iamjo.ingram/
Joanna's website: https://www.iamjoingram.com/
Sign up for the Hell Yes Guest Course: http://work.kellymosser.com/course
Send me a message on Instagram and let me know your takeaways from this episode! https://www.instagram.com/kelly.mosser/
Check out my website https://kellymosser.com/
Next Episode
046 What Every Entrepreneur Needs to Do NOW to Protect Your Brand with Sacha Brackins, Esq
Imagine setting up an incredible program or building an amazing business that allows you to make an impact in the world. Then all of a sudden, you see someone advertising something that looks a lot like yours. So you click on their website, and it's not just the copy that's similar; everything they own looks exactly like yours, even their program name is exactly the same as yours. What would you do?
My guest, Sacha Brackins, is an Asset Protection & IP Attorney, Speaker, and Wealth Advocate. She helps business owners, entrepreneurs, and creatives protect their brands, assets and grow wealth. Tune in to hear how you can protect your intellectual property and grow your business using trademarks.
What You'll Learn:
How to protect your business using trademarks
The trademark application process
When to start thinking about trademarking your business
The four categories of intellectual property
Trademark issues every business owner needs to know about
What can go wrong if you don't register your trademark
Understanding the goal of intellectual property law
The true cost of trademarking your business
What are trademark office actions?
How to use property law to protect your creative genius
Sacha spells out everything you need to know about trademarks in super clear and digestible ways. Even if you have very little knowledge of the legal world like I do, this episode will help you understand exactly what you need to be protected.
Links and Resources:
Sacha’s Website - https://sachabrackins.com/
Connect with Sacha Brackins on Instagram - https://www.instagram.com/sachabrackins/
Sacha’s LinkedIn - https://www.linkedin.com/in/sachabrackins/
Sign up for the Hell Yes Guest Course: http://work.kellymosser.com/course
Send me a message on Instagram and let me know your takeaways from this episode! https://www.instagram.com/kelly.mosser/
Check out my website https://kellymosser.com/
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